negative seo: myths and reality - brightonseo april 2013
DESCRIPTION
Negative SEO appears more real than ever after Penguin. However, not everything you call "Negative SEO" really is negative SEO. Is it possible to identify negative SEO campaigns and what can you do to minimise the damage?TRANSCRIPT
@irishwonder BrightonSEO, April 2013
Myths and Reality
@irishwonder BrightonSEO, April 2013 @irishwonder
@irishwonder BrightonSEO, April 2013 @irishwonder
Is Negative SEO Real? And should I really be worried?
@irishwonder BrightonSEO, April 2013 @irishwonder
Google has updated the text of a webmaster answer in May 2012 http://support.google.com/webmasters/bin/answer.py?hl=en&answer=34449
“There's almost nothing a competitor can do to harm your ranking“
“Google works hard to prevent other webmasters from being able to harm your ranking”
@irishwonder BrightonSEO, April 2013 @irishwonder http://www.seobook.com/stop-questioning-negative-seo
@irishwonder BrightonSEO, April 2013 @irishwonder
@irishwonder BrightonSEO, April 2013 @irishwonder
Another extremity…
@irishwonder BrightonSEO, April 2013 @irishwonder
Negative SEO is to blame for everything that goes wrong
@irishwonder BrightonSEO, April 2013 @irishwonder
Self-inflicted
@irishwonder BrightonSEO, April 2013 @irishwonder
Self-inflicted
@irishwonder BrightonSEO, April 2013 @irishwonder
Self-inflicted ◦ Insecure plugins ◦ Incorrect redirects ◦ Robots errors ◦ Deindexing own site ◦ Duplicate content
@irishwonder BrightonSEO, April 2013 @irishwonder
Self-inflicted in Wordpress ◦ Indexable search results http://www.domain.com/search/buy+viagra http://www.domain.com/?s=buy+viagra ◦ Default robots.txt or no robots.txt
◦ Result: duplicate content + can be indexed for any sketchy stuff
@irishwonder BrightonSEO, April 2013 @irishwonder
@irishwonder BrightonSEO, April 2013 @irishwonder
Can I protect myself from negative SEO?
@irishwonder BrightonSEO, April 2013 @irishwonder
No, sorry
@irishwonder BrightonSEO, April 2013 @irishwonder
But you can make it economically unviable to run a negative SEO campaign against your site
@irishwonder BrightonSEO, April 2013 @irishwonder
@irishwonder BrightonSEO, April 2013 @irishwonder
Watch your anchor texts
Bonus: How to spot a possible negative SEO campaign using MajesticSEO: http://www.searchenginejournal.com/how-to-use-majesticseo-to-identify-a-possible -negative-seo-campaign-by-irish-wonder/56921/
@irishwonder BrightonSEO, April 2013 @irishwonder
Watch your links
@irishwonder BrightonSEO, April 2013 @irishwonder
Negative SEO is real So is people’s stupidity and laziness Avoid mistakes that can make a negative SEO
campaign against you easier Make it economically unviable to run a
negative campaign against your site
@irishwonder BrightonSEO, April 2013 @irishwonder
Oh, and add this to your Wordpress site’s robots.txt: ◦ Disallow: /search/ ◦ Disallow: /*?s=
@irishwonder BrightonSEO, April 2013 @irishwonder
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