needles in haystacks steve geller leasing solutions llc steve lebarron constellation financing...
TRANSCRIPT
Needles In HaystacksSteve Geller
Leasing Solutions LLC
Steve LeBarron
Constellation Financing Systems, Inc.
Mollie Bisesi
Cohn & Dussi LLC
Session DescriptionIn a Social Media connected world with millions of opportunities, how to find and capitalize on yours.
Yes, there’s lots of opportunities in using social media but if you’re a small business you need a strategy to help you separate the wheat from the chaff, to find that proverbial needle in a haystack.
The good news is, it can be done.
The better news is, this session will focus you on exactly what you need to do to do it successfully.
AgendaIn a Social Media connected world with millions of opportunities, how to find and capitalize on yours.
Yes, there’s lots of opportunities in using social media but if you’re a small business you need a strategy to help you separate the wheat from the chaff, to find that proverbial needle in a haystack.
The good news is, it can be done.
The better news is, this session will focus you on exactly what you need to do to do it successfully.
Needles In Haystacks
Social Media
Social Media
How Many Social Media Sites Are There?
Social Media
How Many Social Media Sites Are There?
207 “notable, well known sites”(exclusive of online dating)
Source: Wikipedia
Social Media
http://marketingeasy.net/alarming-report-brands-leaving-themselves-exposed-through-social-media-mismanagement/2012-02-06/
Social Media
http://marketingeasy.net/alarming-report-brands-leaving-themselves-exposed-through-social-media-mismanagement/2012-02-06/
Social Media & NEFA Membership
• Sample of 85 firms attending Summit– 81 have a functional website (!)– 21 indicate social media engagement– Multiple platforms the norm
• 33% = 4 or more platforms• 29% = 3• 24% = 2• 14% = 1
Social Media & NEFA Membership
Of Summit Attendees with a Social Media presence….
Opportunities
• Branding
• MarCom
• Intimacy
• Affinity
Opportunities
• Branding
• MarCom
• Intimacy
• Affinity
• Selling?
Social Media & B2B
• 2011 Accenture Study
– 213 B2B firms surveyed– 65% of firms perceived social media
having importance– 41% had either some form of
engagement– 11% were able to track results
Social Media & B2B
• 2011 Accenture Study
Objectives For Social Media Engagement
Social Media Strategy
• Components– Objectives– Measurements– Accountabilities– Messages
Risks
• Social Media Risks– Sharing too much information in a public forum– The loss and exposure of confidential
information– Increased exposure to litigation
http://www.symantec.com/about/news/release/article.jsp?prid=20110721_01&om_ext_cid=biz_socmed_twitter_facebook_marketwire_linkedin_2011July_worldwide_socialmediaflashpoll
It Can Be Done
Presenters
•Steve Geller – Leasing Solutions
•Steve LeBarron – Constellation Financing Systems
•Mollie Bisesi - Cohn & Dussi LLC
It Can Be Done
How has your firm gotten involved in social media?
It Can Be Done
How has your firm gotten involved in social media?
What are the results has your firm seen with your involvement in Social Media?
It Can Be Done
How has your firm gotten involved in social media?
What are the results has your firm seen with your involvement in Social Media?
If you had to do it over again, what you do differently and why?
7 Keys To Success
1. Remember – it is a two-way medium.
2. Take time to plan – what are you trying to accomplish?
3. Listen more than you talk.
4. Understand your audience.
5. Share content that your audience is interested in.
6. Find the sneezers.
7. Don’t give up too soon.
http://www.fearlesscompetitor.com/2011/09/15/7-keys-to-btob-social-media-success/
Needles In HaystacksSteve Geller
Leasing Solutions LLC
Steve LeBarron
Constellation Financing Systems, Inc.
Mollie Bisesi
Cohn & Dussi LLC