Need to stick?

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A presentation of Made to Stick book principles through a simple example

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<ul><li><p>Need to stick?</p><p>Need to stick?</p><p>Need to stick?</p><p>Need to stick?</p></li><li><p>Did you ever told an </p><p>important message</p></li><li><p>Such as:</p></li><li><p>If we eat about 400mg (0.014 oz) of </p><p>magnesium per day, we could have less </p><p>stress, sleep better, be in great shape and </p><p>get rid of focus difficulties</p></li><li><p>Whether when </p><p>presenting</p></li><li><p>Assisting meetings</p></li><li><p>Or having a </p><p>coffee break?</p></li><li><p>And a few days later,</p></li><li><p>How many people did forget </p><p>about what youve said?</p><p>(even if they were interested in your talk)</p></li><li><p>A few?</p><p>(you can then stop watching this presentation)</p></li><li><p>A lot?</p></li><li><p>Well</p></li><li><p>Youre not alone!</p></li><li><p>And to avoid this in </p><p>the future,</p></li><li><p>You should consider </p><p>this book</p></li><li><p>And then aim for:</p><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>imple</p><p>And then aim for:</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>imple</p><p>nexpected</p><p>And then aim for:</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>imple</p><p>nexpected</p><p>oncrete</p><p>And then aim for:</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>imple</p><p>redible</p><p>nexpected</p><p>oncrete</p><p>And then aim for:</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>imple</p><p>redible</p><p>nexpected</p><p>motional</p><p>oncrete</p><p>And then aim for:</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>imple</p><p>redible</p><p>nexpected</p><p>motional</p><p>oncrete</p><p>tory</p><p>And then aim for:</p></li><li><p>Lets take an </p><p>example</p></li><li><p>Do you remember the </p><p>message on the first </p><p>slides?</p></li><li><p>No?</p></li><li><p>Good!</p></li><li><p>Here is the message we want to </p><p>stick in people minds:</p></li><li><p>Eating about 400mg (0.014 oz) of magnesium per </p><p>day allow us to have less stress, to sleep better, to </p><p>be in great shape and to get rid of focus difficulties</p></li><li><p>Lets now improve </p><p>it one by one</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>imple</p></li><li><p>Simple is</p><p>Finding the Core (the most important thing)</p><p>Your message</p></li><li><p>Simple is</p><p>and making it CompactCompactCompactCompact (easy to spread)</p></li><li><p>Eat 400 mg (0.014 oz) of </p><p>magnesium per day</p><p>For instance:</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>nexpected</p></li><li><p>Unexpected is</p><p>Getting attention of people</p><p>(surprise is good)</p><p>Watch </p><p>out!</p></li><li><p>Unexpected is</p><p> and keeping it (interest is great)</p><p>Great thing ahead!</p></li><li><p>For instance:</p><p>An easy way to live better: </p><p>Magnesium</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>oncrete</p></li><li><p>Concrete is</p><p>Dealing with reality</p><p>(life is not abstract)</p></li><li><p>For instance:</p><p>Make 3 meals with 2 slices of </p><p>bread, 1 cup of rice, 1 banana and </p><p>1 chocolate bar and you are in!</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>redible</p></li><li><p>Credible is</p><p>Involving reliable sources </p><p>(authorities or anti-authorities)</p><p>I believe them</p><p>!I belie</p><p>ve them!</p><p>I believe them</p><p>!I belie</p><p>ve them!</p></li><li><p>For instance:</p><p>According to French national </p><p>wealth organization, we need </p><p>400 mg (0.014 oz) of </p><p>magnesium per day</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>motional</p></li><li><p>Emotional is</p><p>Focusing on people</p><p>(people care about themselves)</p></li><li><p>For instance:</p><p>Get rid of stress, tiredness, insomnia </p><p>and more at the same time!</p></li><li><p>SSSS</p><p>UUUU</p><p>CCCC</p><p>CCCC</p><p>EEEE</p><p>SSSS</p><p>ssss</p><p>tory</p></li><li><p>Story is</p><p>Making people act like in a flight simulator</p></li><li><p>For instance:</p></li><li><p>Stressed?</p></li><li><p>Tired?</p></li><li><p>Hardly focusing?</p></li><li><p>Want to </p><p>change this?</p></li><li><p>You should then consider</p><p>Magnesium</p></li><li><p>Magnesium has been </p><p>proven to help people to</p></li><li><p>Be in great </p><p>shape</p></li><li><p>Sleep better</p></li><li><p>Be able to focus</p></li><li><p>All at the </p><p>same time!</p></li><li><p>All you have to do is eat more</p><p>Magnesium</p></li><li><p>How?</p></li><li><p>Simply add to </p><p>your meals</p></li><li><p>And/or</p></li><li><p>And/or</p></li><li><p>And/or</p></li><li><p>Simply isnt it?</p></li><li><p>Just try it to </p><p>see it work!</p></li><li><p>You should now be ready </p><p>for the big test</p></li><li><p>(dramatic pause)</p></li><li><p>What sticks?</p></li><li><p>Eating about 400mg (0.014 oz) of magnesium per </p><p>day allow us to have less stress, to sleep better, to </p><p>be in great shape and to get rid of focus difficulties</p><p>(candidate 1)</p></li><li><p>Or</p></li><li><p>(candidate 2)</p></li><li><p>?</p></li><li><p>You can take a few </p><p>days to think about it</p><p>(and youll probably be able to remember the winner)</p></li><li><p>This presentation use research results </p><p>on magnesium which can be viewed (in </p><p>french) on: http://snipurl.com/5ep26</p></li></ul>