Need to get online fast?Build a successful website yourself

® 1&1 Internet Ltd 2014 Page1

Katrina Douglas, Head of Marketing UK

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Presenter

Katrina DouglasHead of Marketing UK, 1&1

Connect with 1&1

Tweet us @1and1_UK

Find us on 1and1UK

#GetOnlineWorkshop #TBS2014

® 1&1 Internet 2014 Page3

Agenda

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1. Who is 1&1?

2. Time poverty is a problem

3. The necessity of getting online fast

4. The Ease of building a website yourself

5. 5 Ways we help get you online fast

Established in 1988, 1&1 is a leading global web host Over 13 million customer contracts worldwide Over 19 million domain names managed Together with Fasthosts, UK’s No.1 web host with over 1 million customer

contracts 6,900 employees, of which aprox. 2,000 are engaged in product

management and development

1&1: Who are we?

1. If you don’t get your idea out there somebody else will

2. Ideas die if they’re not acted upon

3. The world is waiting!

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Time is of the essence

Time is of the essence…

If you don’t get your idea out there somebody else will…

Ideas die if they’re not acted upon

The world is waiting!

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Lack of time is why many aren’t online…

I Haven‘t got round to it yet

No time to do it

I‘m learning slowly...I‘ll get there

I‘m saving to fund my website

I don‘t have the time to manage and update a website

I don‘t have time to find someone to do it for me

404Houston we have a problem!

Actually the page you are looking for doesn’t exist!

29% of SMEs and charities believe being online isn't relevant to their business

Only 50% have a website!

Most are basic

75% don't invest any money in improving

digital skills

1/3 of businesses are without basic online

skills

1.2 billon potential customers online

http://businesshelp.lloydsbankbusiness.com/research/UK-Business-Digital-Index-2014

The UK is the most active eCommerce market in Europe

Just in case you still need convincing…

Makes Business

easier

Centre of the new

economy

You’re already

online so own it

Improves customersupport

Reduced costs

Access to global

opportunities

It’s a question of choice

The question ‘should I be online is redundant’ it’s a question of HOW!

We’ve made it as quick and easy as possible ...

® 1&1 Internet Ltd 2014 Page12

1. Bad design

2. Poor navigation

3. Clutter

4. Key information AWOL

5. Poor contact options

6. Too many bells and whistles

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6 Reasons bad websites happen to good people

The reality is in the research

49%• A bad website

is worse than no website

34%• Small business

websites t are “tired” and “unimpressive”

46%• cancelled

plans to spend with an SME due to poor quality website

33%• willing to offer

feedback yet half of small firms have never asked

66%• Maintaining an

attractive website is a struggle for 66% of firms

30%• 30% of firms

‘reluctant’ or ‘embarrassed’ to recommend their website to their customers

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1• Domain

included

2• Quick

creation

3• Full

functionality

4• Search

engine success

5• Monitor

your website

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5 ways we help you get online fast

1. It starts with a domain

Build a portfolioRegister

Choose domain name

Choose the right

TLD

.com domains aren’t as scarce as you may think

2. Quick creation

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Quick Creation

Industry Specific

Advanced

functionality

Award winning design templates

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“Thinking about design is hard, but not thinking about it can be disastrous.”- Ralph Capla

What should your website be doing?

Attract Interact Transact

Service

Retain

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The goal of your website should be a transaction

3. Full functionality

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Attract Interact Transact

Service

Retain

Mobility is a must

More than 50% of the UK population now owns a smartphone

some sites receive more than 30% of traffic from mobile devices

The importance of mobile optimisation

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Half of firms fail to check their own website from

a mobile device

4/5 companies unaware that a mobile-friendly

website can boost sales

41% admit their website has a

reduced appearance, and

36% offer reduced functionality

Only 7% confident they have optimised fully for mobile

usage

Research commissioned by 1&1 - 530 UK small companies

4. Search engine success

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“A website without SEO is like a car with no gas” ― Paul Cookson

Google rules

Research online

Buy online

• 90% of UK-based desktop searches and 92% of mobile searches

• 94% of consumers research products online before buying

• 3 out of 5 people use search engines as a go-to shopping resource

Simplifying SEO

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SEO Ready Service

• SEO Expert• Personal website

review

SEO Pro

• Easy to use• Competitor analysis• Automatic notifications

5. Measurement made easy

4 Reasons web analytics is essential

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1. Evaluate marketing effectiveness

2. Glean insights into web traffic

3. Get to know your visitors

4. Awareness of user likes and dislikes

Web analytics is the measurement, collection, analysis and reporting of

internet data for purposes of understanding and optimizing

web usage.

Your data is your hidden

gem!

The need for website statistics

Research conducted by 1&1 Internet Ltd – 750 UK small firms

Only 1 in 5 analyse their

website statistics on a daily basis

1 in 5 firms have never looked at their

website statistics

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1&1 SiteAnalytics

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• Identifies key web stats

• Effective visualisation

• Analyses on marketing campaign

• app for Android and Apple iOS

You

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Top take aways

A Final note on time…

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“Don’t let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use.”

– Earl Nightingale

The offer

.com usual price £10.99 Now £0.99

Buy today on the Verisign stand or visit 1and1.co.uk/bizshow

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Live demo’s available

Thursday

Time Speaker Position Workshop titles

12:00 Katrina Douglas Head of Marketing  UK, 1&1 Which web presence is right for you?

13:00 Katrina Douglas Head of Marketing  UK, 1&1Need to get online fast? Build a successful website yourself

14:00 Thomas Moeller Senior Product Manager, 1&1 Simple steps to eCommerce success

15:00 Sandra Rios Head of Commercial Management, 1&1Web hosting made easy – an intro to hosting and more

16:00Katrina Douglas and Sean Elliot

Head of Marketing  UK, Marketing Editor UK (SMB), 1&1

Setup, sell and succeed with 1&1 eShops

What else have we got for you...

Thank you for your attention!

Questions?!?

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