ncvo new politics 2010 conference
DESCRIPTION
Campaigning in communities using the web - talk about local perspectiveTRANSCRIPT
William Perrin TAL
Campaigning and the local webNCVO Campaigns Conference22 January 2010
William Perrin - [email protected]
Talk About Local (West Midlands) Ltdhttp://talkaboutlocal.org/faq
Abandoned cars and weekly arsonBingfield Park, Rufford Street 2002Gas cylinders often in cars for extra ooomph Pics – Mark Bailey
Stolen moped Grand Prixs c2002Bingfield ParkKings CrossMost Saturdays when Arsenal at homeEnd with traditional moped bonfire Pics – Mark Bailey
The ‘Crackavan’Rufford Street c2002 Pics – Mark Bailey
Caledonian Ward Safer Neighbourhood Panel
North King Cross Environmental Taskforce
West Area Committee
West Area Planning Committee
CYP Management committee
Kings Cross Development Forum
Gifford, Rufford and Randells Residents Association
Team Cally
Sparkplug Management Committee
Planning Applications (dozens)
....but huge information burden mostly from council and local public services
Cost of communicating very high
We used the web to streamline all this and communicate more
Got stuck in to these local exercises over several years........
‘Strategic plans’ - many
www.kingscrossenvironment.comover 800 articlesFour volunteer writers – aged 40-65Small number of authorsCampaigns, information, wildlife, events etcImportant part of wider regeneration – crime down, streets cleaner, public services more responsive
http://talkaboutlocal.org/faq/
http://talkaboutlocal.org/faq/
£1 million for community under S106Web-led campaign drove people into traditional comms channels required for statutory processesOut-manoeuvred Network Rail
http://talkaboutlocal.org/faq/
Translate council planning documents into locally relevant language 400 people per day
http://talkaboutlocal.org/faq/
Cemex – $multi billion Mexican multi-national concrete companyVery noisy plant in Kings CrossResident-led campaign using YouTube videos of noiseCemex capitulate – correct problems
http://talkaboutlocal.org/faq/
Stoke-on-Trent www.pitsnpots.co.ukCampaigning, challenging styleReflects local frustration at political scene3 writers, 30,000 comments on local politicsDrupal site£25 a month
http://talkaboutlocal.org/faq/
www.digbeth.org
Digbeth gritty industrial area of South B’ham
Arts, events, positive stories
Digbeth is Good redefined image of Digbeth on line
Costs - £10/month
Wordpress blog
http://talkaboutlocal.org/faq/
Team of 5 people400 pv a dayThousands of articlesVillage population 500Wordpress.comC£10/month
http://talkaboutlocal.org/faq/
www.harringayonline.com2,000 membersHarringay Town and Green LanesChatty informal feelWide range of local issues£15 month
http://talkaboutlocal.org/faq/
First find your local siteNew resource growing fasthttp://openlylocal.com/hyperlocal_sites
• Local web is game-changer for local campaigns
• Massive reduction in time and effort and expense needed to communicate
• Brings C21st feel to campaigns in C19th system – broadens appeal, lowers barriers
• Levers campaign out of area to influence more people
• Knowledge store for campaign
http://talkaboutlocal.org/faq/
http://talkaboutlocal.org/faq/
• We can help you set up community sites for your community or organisation
• Simple, effective, free (usually)• Partnership with UfI/UK online
centres• Give people confidence and
support to create local sites using free tools
• Bespoke intensive interventions and consulting available
• [email protected]• http://talkaboutlocal.org/faq
Want talk about local in your area?
Short, simple process
1 Get in touch [email protected], [email protected] Work together to identify training outlet/approach – ideally a uk online or similar centre on the ground3 We train trainers who get grant of £1,000 reach out to 20 or so participants4 Participants create websites, talk about local and trainers support them
http://talkaboutlocal.org/faq
http://Kingtonblackboard.orgUK online centre – Marches Access PointStarted August 2009 with TALRural town life and newsWordpress site
http://W14london.ning.comDeprived area of West LondonStarted August 2009 – with TAL and local NDCLocal discussion and information220 membersNing.com site – cost £zero
http://letstalkb8.ning.comLate October 2009 from TAL sessionEvolution Centre, Washwood Heath, Birmingham
http://caldmorevillagefestival.wordpress.com/Supports a local festival Caldmore – Walsall, Black Country
http://clunonthenet.wordpress.com/ Village life in Shropshire
William Perrin TAL
Campaigning and the local webNCVO Campaigns Conference22 January 2010
William Perrin - [email protected]
Talk About Local (West Midlands) Ltdhttp://talkaboutlocal.org/faq