ncode is launched: potential is unlocked players break the code to discover the benefit of...
TRANSCRIPT
nCode is launched: Potential is unlocked
Players break the code to discover the benefit of nanotechnology for
2 X more strength
2 X more stable
22% more power
2004
2[K]7
[K] Factor is released: Take [K]ontrol
The game and players are factored. A new dimension of [K]ontrol is discovered because Power without [K]ontrol is nothing
[K]ontrol of the game, the ball, the opponent
[K] Factor = More [K]ontrolled Power
what’s the difference?
What’s ?
Polluting, selfish, expensive Thoughtful, healthier, cleaner
Power, status, excess Conscientious, efficient, clean
before
ENVIRONMENT
Synthetic, toxic, non biodegradable
Sustainable, environmental, durable
before
TECHNOLOGY
Natural, control, inner-selfSteroids, bulk, superficial
before
PEOPLE
FEEL CONNECTED
before
: 15 : 21Long rallies, unpredictable Shorter rallies, shorter game
EXTERNAL Changes
• Scoring system has changed from 15-point to 21-point
• PAR (Points-a-Rally) introduced
• Game has changed its characteristics and dynamics
• Outcome and Result are more diverse
• Length of match shorter & more predictable
• Training and preparation have changed
• Matches have gotten shorter
EXTERNAL Changes
”When you hold the racket in your hand, you feel the racket or not”
“The right feeling comes with the right sound when hitting the ball.”
“The racket has got to feel like the extension of your arm.”
“You have to be able to feel the shuttle through your racket.”
“Control and precision have to be right.”
“I can’t describe the feel. It just has to fit my playing style.”
“The racket has to submit good feedback.”
Common definition of feel
Our study shows common elements from which we can create the following definition:
Feel is the impact information transferred into the player's hand.
It determines the ability to sense the ball coming off the strings to better control the shot.
This is what connects shuttle, racket, and player's hand together.
Technology…What if the new revolution combines different technologies to
provide the perfect feel for each player type ?
This element exist… it’s a rock…
Design…What if the new revolution sources its inspiration from natural
element to express a natural feel?
Material…What if the new revolution is engineered from a natural element
when added to the matrix turns natural Feel into Golden Touch?
• Basalt is a natural volcanic rock
• Basalt can be used in manufacturing and made into fine and ultra fine gold fibers.
• Basalt fibers are environmentally friendly and superior to other fibers in terms of thermal stability, sound insulation, vibration resistance and durability.
BASALT
BASALT (BL) is connected with other
variables
Basalt (BL) and other variables, X elements are all connected for the perfect feel
> >
The NEXT revolution is born for 20X…
X
BLX is the new Wilson racket technology
engineered with BASALT fibers combining
proprietary frame, grommet and grip
technologies for THE PERFECT FEEL.
definition
1 MATERIAL
Basalt fibers are woven longitudinally with [K]arophite Black to create the most advanced composite in the industry.
It offers unmatched frequency reduction while retaining carbon fiber performance in terms of lightness, responsiveness, stability and rigidity.
Feel is redefined
= 1 material
• Like noise-cancelling headphones are filtering out unwanted external noise, Basalt added to the matrix filters the unwanted extreme frequencies that reach the hand.
• The racket’s ability to transfer impact information is
substantially improved.
= 1 material
• A smoother signal reaches the hand.• BLX technology delivers a clean feedback and
better sensation for the perfect FEEL !
= 1 material
X VARIABLES
• LINEAR: new and unique frame construction for better stability while overall beam width can be reduced
• CONTROL BASE: innovative hoop engineering for maximum torsional stability
• DUAL CONNECT TOP CAP: multi component construction providing immediate racket feedback
• EXTENDED POWER SHAFT: new shaft engineering for more power and stability
= 4 Frame Technologies
Famous basalt flow in world is Giant's Causeway on
northern coast of Ireland
LONG LASTING, SOLID construction inspired by nature
Compared to classic beam construction, Linear Construction is
up to 32% more stable
+32%
= 4 Frame Technologies
CONTROL BASE
= 4 Frame Technologies
TORSIONAL STABILITY MAXIMIZEDDue to Innovative Hoop Engineering Wider raised t-joint areaReinforced at Key Areas
Greater ControlGreater Torsional Stability
= 4 Frame Technologies
IMMEDIATE RACKET FEEDBACKMulti Component ConstructionProvides Immediate FeedbackShaft movement is transferred to the athlete’s hand through thumb pad
More Powerful ShotsImproved Flexibility
DUAL CONNECT TOP CAP
= 4 Frame Technologies
INCREASED CONTROL AND POWERBy Extending the Shaft Throughout the Entire HandleLowers the Kick Point and Increases Overall Flexibility and Torsional Stability
More FlexMore Power
More Control
EXTENDED POWER SHAFT
Grip Technology
•Cotton Base– Softer than leather, firmer than foam – Organic, renewable material– Good moisture absorption
•Tackified PU – High performance feel– Dampens vibration– Secure grip
•Medium Thickness– All around racket feel & control
= 1 Grip Technology
Inspired by nature from the cosmetic to the segmentation to reconnect with
the perfect feel of the ball
Revolution
Day & night Magnetic field Combined together…
Cosmetics
The NEXT Cover
• New softer and more natural material• New more ergonomic shoulder
strap
RACKET SEGMENTATION
Positioning
RasmussenJacquetKoehler
New flagship doubles racket
Improved Feel through integration of BLX
Probably the most versatile racket in the Wilson line redefined with an improved level of feel thanks to the BLX technology
Jonas Rasmussen’s racket of choice
Headsize 354 CM² [55 IN²]
Weight 87 GRAMS
Balance 29.0 CM
Length 674 MM
Flexibility Medium Flex
Material # WRT817000WRT817010 unstrung
Price position
Positioning Most powerful singles racket out
there
Improved Feel through integration of BLX
Sho Sasaki’s new racket of choice
Extended Power Shaft gives this racket the extra power needed to dominate your opponents
Headsize 354 CM² [55 IN²]
Weight 89 GRAMS
Balance 28.0 CM
Length 674 MM
Flexibility Medium Flex
Material # WRT817100WRT817110 unstrung
Price position
SasakiBaxter
Positioning Perfect all-around Power racket
Improved Feel through integration of BLX
BLX feel and the hybrid grip complete the Wave for those who are not willing to compromise between power, lightweight and comfort
Headsize 354 CM² [55 IN²]
Weight 81 GRAMS
Balance 30.5 CM
Length 674 MM
Flexibility Flexible
Material # WRT817200WRT817210 unstrung
Price position
Positioning Added Feel and enhanced stability
for greater precision
Improved Feel through integration of BLX
The choice of a new generation of powerful players, offering up the pace and precision needed to penetrate the court from any position with BLX enhanced feel
Headsize 354 CM² [55 IN²]
Weight 83 GRAMS
Balance 29.3 CM
Length 670 MM
Flexibility High Flex
Material # WRT817300
Price position
Positioning Brand new control racket for players
looking for great combination of versatility and feel
Improved Feel through integration of BLX
Offering plenty of feel and pop from any area of the court
Headsize 354 CM² [55 IN²]
Weight 85 GRAMS
Balance 29.8 CM
Length 674 MM
Flexibility Medium
Material # WRT817400
Price position
Positioning A brand new addition in the all
around family, with an easy to swing weight to make a perfect introduction to the BLX Feel revolution
Improved Feel through integration of BLX
Designed for players looking for great playing yet versatile racket
Headsize 354 CM² [55 IN²]
Weight 84 GRAMS
Balance 28.8 CM
Length 670 MM
Flexibility Flexible
Material # WRT817500
Price position
Positioning Extended Power Shaft for enhanced
Flexibility and increased Torsional Stability
The Ultimate Weapon for Ambitious Doubles Players
Headsize 354 CM² [55 IN²]
Weight 85 GRAMS
Balance 27.5 CM
Length 674MM
Flexibility Medium flex
Material # WRT809010
Price position
[K] Brave
Positioning Extended Power Shaft for enhanced
Flexibility and increased Torsional Stability
For Doubles Players seeking additional Power
[K] Rival
Headsize 354 CM² [55 IN²]
Weight 88 GRAMS
Balance 27.0 CM
Length 674MM
Flexibility Medium flex
Material # WRT809110
Price position
Positioning Enhanced Stiffness for Improved
Torsional Stability
High Tension Head Frame Construction for Maximum String Tension
[K] Tour
Headsize 354 CM² [55 IN²]
Weight 89 GRAMS
Balance 29.0 CM
Length 674MM
Flexibility Stiff
Material # WRT800400
Price position
Positioning Lightweight Racket for additional
Control
Amazing Blend of Flexibility and Balance
For Singles Players looking for more Bite on Court
[K] Fantom
Headsize 354 CM² [55 IN²]
Weight 83 GRAMS
Balance 29.0 CM
Length 674MM
Flexibility Flexible
Material # WRT813600
Price position
Positioning Perfect Feel with a Clean, Attractive
Look
For Doubles Players Looking for that Extra Bit of Control
[K] Boom
Headsize 354 CM² [55 IN²]
Weight 84 GRAMS
Balance 28.0 CM
Length 670MM
Flexibility Flexible
Material # WRT813500
Price position
Positioning New All-Around [K] Factor Racket
A Lightweight and Forgiving Racket for Anyone Refusing to Compromise with the Equipment
[K] Rock
Headsize 354 CM² [55 IN²]
Weight 82 GRAMS
Balance 29.0 CM
Length 670MM
Flexibility High flex
Material # WRT813700
Price position
Positioning nCode Power Racket
Creates more Power for Attackers
Great Acceleration, Speed and Impact
nPower
Headsize 355 CM² [55 IN²]
Weight 87 GRAMS
Balance 28.5 CM
Length 674MM
Flexibility Medium flex
Material # WRT816500
Price position
Positioning nCode All-Around Racket
Great Combination of Power and Control
For Singles and Doubles Players
nVision
Headsize 355 CM² [55 IN²]
Weight 85 GRAMS
Balance 28.5 CM
Length 670MM
Flexibility Flexible
Material # WRT816600
Price position
Positioning nCode Control Racket
Easy Maneuverability for great Control
Great Value for controlled Feel
nFierce
Headsize 352 CM² [54.5 IN²]
Weight 83 GRAMS
Balance 28.0 CM
Length 670MM
Flexibility High flex
Material # WRT816700
Price position
Positioning
nFierce
nCode Control Racket
Easy Maneuverability for great Control
Great Value for controlled Feel
Headsize 352 CM² [54.5 IN²]
Weight 83 GRAMS
Balance 28.0 CM
Length 670MM
Flexibility High flex
Material # WRT816800
Price position
Positioning Hyper 6000 Series Alloy
100% Graphite Shaft
Finger Pad Top Cap
Quad Head Shape
Hyper Titanium X8
Headsize 342 CM² [53 IN²]
Weight 90 GRAMS
Balance 29.0 CM
Length 662MM
Flexibility Medium flex
Material # WRT815700
Price position
Positioning
Hyper Titanium X8
Hyper 6000 Series Alloy
100% Graphite Shaft
Finger Pad Top Cap
Quad Head Shape
Headsize 342 CM² [53 IN²]
Weight 90 GRAMS
Balance 29.0 CM
Length 662MM
Flexibility Medium flex
Material # WRT815800
Price position
Positioning Hyper 6000 Series Alloy
Hyper Carbon Steel Shaft
Finger Pad Top Cap
Quad Head Shape
Hyper Titanium X6
Headsize 342 CM² [53 IN²]
Weight 100 GRAMS
Balance 29.0 CM
Length 662MM
Flexibility Stiff
Material # WRT815900
Price position
Positioning
Hyper Titanium X6
Hyper 6000 Series Alloy
Hyper Carbon Steel Shaft
Finger Pad Top Cap
Quad Head Shape
Headsize 342 CM² [53 IN²]
Weight 100 GRAMS
Balance 29.0 CM
Length 662MM
Flexibility Stiff
Material # WRT816000
Price position
Positioning
Headsize 342 CM² [53 IN²]
Weight 105 GRAMS
Balance 29.5 CM
Length 662MM
Flexibility Stiff
Material # WRT816100
Price position
Hyper Titanium X4
Hyper 6000 Series Alloy
Hyper Carbon Steel Shaft
Finger Pad Top Cap
Quad Head Shape
Positioning
Hyper Titanium X4
Hyper 6000 Series Alloy
Hyper Carbon Steel Shaft
Finger Pad Top Cap
Quad Head Shape
Headsize 342 CM² [53 IN²]
Weight 105 GRAMS
Balance 29.5 CM
Length 662MM
Flexibility Stiff
Material # WRT816200
Price position
Positioning Hyper 6000 Series Alloy
No Cover – No Headcard
Quad Head Shape
Hyper Titanium X2
Headsize 342 CM² [53 IN²]
Weight 110 GRAMS
Balance 30.0 CM
Length 662MM
Flexibility Stiff
Material # WRT81630U
Price position
Positioning
Hyper Titanium X2
Hyper 6000 Series Alloy
No Cover – No Headcard
Quad Head Shape
Headsize 342 CM² [53 IN²]
Weight 110 GRAMS
Balance 30.0 CM
Length 662MM
Flexibility Stiff
Material # WRT81640U
Price position
Positioning No Cover – No Headcard
Quad Head Shape
Reaction
Headsize 342 CM² [53 IN²]
Weight 115 GRAMS
Balance 30.0 CM
Length 662MM
Flexibility Stiff
Material # WRT81380U
Price position
Positioning Special Junior friendly Length and
Grip
No Cover – No Headcard
Classic Head Shape
Impact Jr.
Headsize 342 CM² [53 IN²]
Weight 100 GRAMS
Balance 25.0 CM
Length 585MM
Flexibility Stiff
Material # WRT81390U
Price position
Tour Badminton Kit
Contents 4 Titanium Rackets
3 Shuttlecocks
Badminton Net
2 Net Poles
Hooks
Thermal Bag
Material # WRT810500
Price position
Badminton Kit
Contents 2 Titanium Rackets
2 Shuttlecocks
Bag
Material # WRT810600
Price position
Hyper Team 2x Set
Contents 2 Titanium Rackets
2 Shuttlecocks
Material # WRT815200
Price position
Kids B-Kit
Contents 2 Impact Jr. Rackets
1 Shuttlecock
1 Super Shuttle
1 Softball
Bag
Material # WRT810800
Price position
ACCESSORIES
Tour BLX Bag
Material # WRR607500
Price position
Designed for Wilson’s pro players
Moistureguard™ compartment
Abundant compartments and pockets to carry everything competitive players need on court
Topline 100
Material # WRT608000
Price position
Pro Tournament shuttlecock with ultimate performance and quality
BWF approved
Premium Goose Feathers
Superior durability
Available in speed 76, 77, 78
Topline 90
Material # WRT608100
Price position
Tournament shuttlecock with outstanding performance and quality
Premium Goose Feathers
Consistent flight and speed
Available in speed 76, 77, 78
Topline 80
Material # WRT608200
Price position
Premium shuttlecock for competitive play
Top grade natural feathers
Available in speed 76, 77, 78
Topline 70
Material # WRT608300
Price position
Natural feathers providing great flight performance
Top quality feathers
Perfect for practice or competitive play
Available in speed 76, 77, 78
Topline 60
Material # WRT608400
Price position
Top quality feathers
Great for practice and leisure play
Available in speed 76, 77, 78
Topline 50
Material # WRT608500
Price position
Practice, entry level shuttle
Feather type: Duck (China)
Available in speed 76, 77, 78
Smashstar
Material # WRT892800 (wht)
WRT892900 (yel)
Price position
Flight performance like a feather shuttle
Top grade nylon skirt with natural cork base
High visibility for indoor play
Optic yellow or white
Available as 6pcs tube in speed 76, 77, 78
Championship
Material # WRT892000 (3/wht)
WRT892100 (6/wht)
WRT892200 (3/yel)
WRT892300 (6/yel)
Price position
Optic yellow or white
Top grade nylon skirt
High visibility for indoor play
6pcs or 3pcs tube
Available in speed 76, 77, 78
Dropshot
Material # WRT892600 (3/wht)
WRT892400 (6/wht)
WRT892700 (3/yel)
WRT892500 (6/yel)
Price position
Optic yellow or white
Top grade nylon skirt with foam base
Price competitive shuttlecock for practice and recreational play
6pcs tube or 3pcs clam shell
Hybrid Badminton Grip
Thickness 1.8mm
Color Black
Material # WRR934000
Price position
For a balance of feel and comfort
A blend of moisture absorbing cotton and super tacky polyurethane
Pro Overgrip Perforated
Designed for high performance badminton players
Perforated for an even better feel and moisture absorption
12 pack with reclosable zip lock
Color White
Material # WRR933700 (Single)
WRR933800 (3pk)
WRR933900 (12pk)
Price position
Pro Overgrip
Designed for high performance badminton players
White only for a perfect feel
12 pack with reclosable zip lock
Color White
Material # WRR932700 (Single)
WRR932800 (3pk)
WRR932900 (12pk)
Price position
Toweling Grip
Color White
Material # WRR933400 (Single)
WRR933500 (24pk)
Price position
Super sweat absorbing
Provides enhanced comfort
Quick drying material
[K] Dura Top
Gauge 0.75mm
Material # WRR942500
Price position
Superb balance of power and durability with added comfort
Offers a soft, comfortable feel
For players seeking power and durability
Available as set (10m) only
[K] Flex 66
Gauge 0.66mm
Material # WRR942000 (Set)
WRR942100 (Reel)
Price position
Braided construction for optimal feel
Fluorocarbon added for enhanced performance and durability
Available as set (10m) and reel (200m)
Reaction 70
Gauge 0.72mm
Material # WRR942200
Price position
Great performance
Maximum power
Exceptional feel
Available as Set (10m) only