ncet tech bite - twitter 101 - october 2014

Twitter 101:Make it work for your Business

Twitter 101 | @allegradem | @theabbiagency

Allegra

Demerjian

@allegrademDigital Communications Manager


What You’ll Learn▪ What Twitter is

▪ Benefits of using Twitter

▪ How to get started on Twitter

▪ Twi-ctionary

▪ Hashtags

▪ Interacting with your Public

▪ Tools of the Trade

▪ Best Practices for Creating Content

▪ Analytics


What is Twitter?


▪ Micro-blogs, or “tweets”

▪ Real-time Updates

▪ 140 characters or less

▪ Highly public domain


What is Twitter?

Why use Twitter?


active

accounts

direct

customer

interaction

tweets

per day

271M 500M

Source: Twitter Data | Twitter 101 | @allegradem | @theabbiagency

Why use Twitter?

Why use Twitter?▪ 9 of 10 users have engaged with a business on Twitter

▪ 73% felt better about brand after following on Twitter

▪ 60% purchased something because of Twitter

Source: HubSpot | Twitter 101 | @allegradem | @theabbiagency

Getting Started


Choose your

Twitter handle

@TahoeNorth

1

Getting Started


Choose your

Twitter handle

@TahoeNorth

1

@TahoeNorth @TheAbbiAgency @AllegraDem @Austin_TXARNG

Getting Started


Choose your

Twitter handle1

2 Pick an official

hashtag

#TahoeNorth

Getting Started


Choose your

Twitter handle1

Pick an official

hashtag

2

Complete your

Information3

Getting Started


Choose your

Twitter handle1

2 Pick an official

hashtag

Complete your

Information3

4 Pick your goal

Twi-ctionary


FOLLOW (v.)▪ To “subscribe” to another Twitter users’ content

▪ Their content will appear in your feed

▪ I will follow @TahoeNorth because I love Tahoe!

FOLLOWER (n.)▪ Somebody who follows your account

▪ @TahoeNorth has 9,263 Twitter followers.

Twi-ctionary


FAVORITE (n. or v.)▪ v: To publically indicate that you “like” a tweet

▪ I agree with that quote so I will favorite that tweet.

▪ n: The number of “likes” you’ve gotten on a tweet

▪ That tweet just got 25 favorites!

Twi-ctionary


RETWEET (n. or v.)▪ v: To re-share another user’s content to your own

Twitter followers.

▪ I thought that cat picture was so funny that I

retweeted it.

▪ n: The number of re-shares your tweet has gotten.

▪ My tweet about my cat got 400 retweets!

Twi-ctionary


@ REPLY (n. or v.)▪ n: A direct response to a user’s tweet

▪ That user gave us an @ reply on our tweet.

▪ v: To respond directly to a user’s tweet

▪ I replied to that cat tweet with a picture of my own

cat.

Twi-ctionary


Twi-ctionary


HASHTAG (n. or v.)▪ A symbol that tags all following content to be a

linkable keyword

▪ Not case-sensitive, broken by punctuation

▪ Benefits:

▪ Categorize tweets

▪ Find & reach users with similar interests

▪ Create a conversation

#


▪ Topics

Types of Hashtags


▪ Topics

▪ “Days” or Trends

Types of Hashtags


▪ Topics


▪ Events

Types of Hashtags


▪ Topics


▪ Events

▪ Brand-Established

Types of Hashtags


▪ Topics


▪ Events

▪ Brand-Established

▪ Really, ANYTHING

Types of Hashtags


▪ Work tags into your tweet

▪ Easy-to-use and remember

▪ Incorporate popular tags

▪ Use 2 hashtags MAX per tweet

▪ Don’t be annoying

#BestPractices

https://www.youtube.com/watch?v=57dzaMaouXA


Interact with your PublicWhy are regular people on Twitter?

news

talking about

themselves

celebs

networking



news



networking



celebs



talking about

themselves


Interact with your PublicHow-to start conversations

1Revisit your

Twitter goal



1Revisit your

Twitter goal

▪ Engagement

▪ Website visits

▪ Lead generation

▪ Follow trends



12

Revisit your

Twitter goal

Search

keywords and

hashtags



1

32

Revisit your

Twitter goal

Search

keywords and

hashtagsInteract!

Follow, reply,

retweet, favorite

Creating Content

Best Practices


1. K.I.S.S.

Keep it Short (Stupid)

Source: Hubspot | Twitter 101 | @allegradem | @theabbiagency

▪ Must be less than 140 characters

▪ Factor in pictures & links

▪ <100 characters = +18% engagement

2. Link it

Source: SM Examiner | Twitter 101 | @allegradem | @theabbiagency

▪ Direct click-through to website

▪ Increase retweets by 86%

▪ Include links in 60-80% of tweets

3. Make it Visual

Source: Hubspot & SM Examiner | Twitter 101 | @allegradem | @theabbiagency

▪ +313% total engagement

▪ +150% increase in retweets

▪ 70/30 rule

4. Use hashtags


▪ Double your Engagement rate

▪ Only used in 24% of Tweets

▪ Remember: 2 max!

5. Time it Out


▪ Post in daytime

▪ 17% higher engagement on weekends

▪ Schedule 1-4 tweets per day


Tools of the Trade

1Bit.ly


Tools of the Trade

12

Bit.ly

Topsy


Tools of the Trade

1

32

Bit.ly

Topsy

Scheduler

AnalyticsAnalytics.twitter.com


Thank you!


ncet tech bite - twitter 101 - october 2014

Education