MANAGERIAL COMMUNICATIONBBA 1st Year Fall Semester Exam

GROUP MEMBERS

Harman Singh Bilav Subedi Supriya Tamang Ayushman Tamrakar

COMPANY PROFILE: NCELLInformational Report

MERO MOBILE REBRANDS TO NCELL

Strategy to further strengthen its position on Nepal’s mobile telecommunication services market.

The new brand reflects Ncell’s corporate values.

During 2009, Ncell more than doubled its mobile network.

The new Ncell brand identity is an embodiment of this aspiration.

ABOUT SPICE NEPAL PVT. LTD.

Established in 2004 as the first private mobile operator in Nepal and launched its services under Mero Mobile brand in 2005

In October 2008, TeliaSonera acquired controlling interest in Spice Nepal.

As of March 12, 2010, Spice Nepal operates under the brand Ncell.

ABOUT TELIASONERA

Provides telecommunication services in the Nordic and Baltic countries

An international group with a global strategy, but wherever we operate we act as a local company.

TeliaSonera creates value by focusing on delivering a world-class customer experience

INTRODUCTION: NCELL

First company to operate private GSM services commercially launched its services on September

17, 2005 in the capital valley and vicinity Gradually expanding its network coverage Planned and adopted new technologies and

services Providing services in huge distribution network Rewarded in 2006 and 2007 at the CEO conclave. Recently received license to operate an ISP

SERVICES PROVIDED

Basic services

Introduced services

Other services

NETWORK INFORMATION

Operator Name :Ncell Private Limited Network Name : Ncell Technology : GSM 900/1800 Network Status : Live since September 2005

RAPID EXPANSION OF NCELL’S COVERAGE

16 % increase in Nepal’s population coming within Ncell – an extra of 4.5 million

Recent figures Ncell covers 60% of population and 22% of geographical area

Introduced “ The gift a gift ’’ campaign Campaign’s objective is to let friends and family

share Ncell experience

NCELL INTRODUCES 2011 BONUS : 50 MMS AND 50 SMS

Ncell provides 50 mms and sms each upon the activation of Ncell sim

Valid only upon the activation of prepaid sim Offer has to be used within 30 days of activation

NCELL CUSTOMERS BROADENS TO 2.4 MILLION

Users of Ncell went up by 0.6 million during 1st quarter of 2010

Bringing total no. of subscribers in Nepal to 2.4 million

No. of subscription increased in Eurasian operation by 0.7 million

Eurasian countries compose of , Uzbekistan, Kazakhstan, Azerbaijan, Tajikistan, Georgia and Moldova

Rebranded its operations in Nepal and Turkey

Strategy to create shareholder value by mobile penetration and value added services

Reduction in GPRS price, decrease in long distance call rates, launching of cheapest handsets with Ncell sims are some promotional moves

Operation of 3G,launch of blackberry are upcoming services

NCELL LAUNCHED NEPAL'S FASTEST NET SERVICE

Ncell launched new data service- “NCELL CONNECT”

Internet connection up to 3.6 mbps Packages are as follows : 500 mb- nrs. 499 per month 1000 mb- nrs. 899 per month 5000 mb- nrs. 3999 per month Service available both on pre and post paid

  Are you an Ncell user?

Yes/No

 Yes

No

If NO, would you prefer Ncell?

Yes/No

Yes

No

What do you think is the strongest feature of Ncell?

a) Good Network

b) Good Service

c) Features and Facilities

d) Less Procedures to Obtain a Ncell SIM Card

a

b

c

d

What do you think is the biggest defect of Ncell?

a) High Cost

b) Less Users

c) High Inter-network Communication Cost

d) Higher Number of Services – Higher Cost

a

b

c

d

What would you recommend for Ncell?

a) Reduce Cost

b) Provide Better Services and Facilities Although Cost May Increase

c) Provide Internet Services and Other Facilities Free of Cost

d) Offer Free SMS and MMS Every Month

a

b

c

d

From the range of 1 to 10, how much would you rate Ncell in terms of quality service? _________

1

2

3

4

5

6

7

8

9

10

NCELL - HERE FOR NEPAL.