ncea level 2 assessment requirements

7/29/2019 NCEA Level 2 Assessment requirements

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Media 2.1 AS91248 V. 1

EXTERNAL

Demonstrate understandingof the relationship between a

media product and itsaudience.



What is this exam about?O For your examination you will be studying

‘RIP IT UP’ magazine.

O Everything you need to know is in thebooklet provided.

O You will write a 600 word essay for thisexamination.



What is this exam about?O In the examination you will refer to the aspects listed below:

O Identification and/or measurement of a media audience

O Targeting of a media audience

O

Others elements of the relationship typically include but are not limited to:O Economic (profit consideration, margins, publicity and production costs, role of

advertising, distribution)

O Historical considerations

O Social/political climate (censorship, ratings, moral concerns)

O Artistic vision/aesthetics

O Cultural considerations

O Legislative requirements



Media Jargon… O The ‘relationship’ between a media product

and its audience typically involves theconnections between such aspects as:

O Design, production, distribution, marketing

and consumption, identification, profiling andtargeting of the audience.

O Media audience means the group that amedia product is primarily intended to reach or

appeal to. An audience can be defined in anumber of ways, eg gender, age, socio-economicstatus, ethnicity, interests and tastes.

O Media product is ‘RIP IT UP’ magazine.



ACHIEVEMENT CRITERIA



ACHIEVEMENTO Demonstrate understanding involves describing the relationship between a media product and

its audience, using supportive evidence, and referring to at least one of the following aspects:O Identification and measurement of a media audienceO Targeting of a media audienceO Other elements of the relationship typically include but are not limited to:

O EconomicO Identification and/or measurement of a media audience

O Targeting of a media audience

O Others elements of the relationship typically include but are not limited to:

O Economic (profit consideration, margins, publicity and production costs, role of advertising,distribution)

O Historical considerations

O Social/political climate (censorship, ratings, moral concerns)

O Artistic vision/aesthetics

O Cultural considerations

O Legislative requirementsO



ACHIEVEMENT WITH

MERITO Demonstrate in-depth understanding involves

explaining how and/or why the relationshipbetween a media product and its audienceoperates, referring to at least one of the

following aspects:

O How and why techniques are used to identify and/or measure a media audience

O How and why techniques are used to target amedia audience

O How and why other elements of therelationship operate.



ACHIEVEMENT WITH

EXCELLENCEO Demonstrate critical understanding involves

examining consequences of the relationshipbetween a media product and its audience

referring to at least one of the following aspects:

O Implications and/or effectiveness of thetechniques used to identify and/or measure amedia audience

O Implications and/or effectiveness of thetechniques used to identify and/or measure amedia audience

O Implications and/or effectiveness of otherelements in the relationship

ncea level 2 assessment requirements

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