ncaa -- social media: strategies & best practices
TRANSCRIPT
SOCIAL MEDIA: Strategies and Best Practices
Session Goals• Discuss Social Media Strategies and Best Practices. • Exchange ideas to help position your institution to
take advantage of the increased visibility inherent in today’s social media culture.
• Discuss challenges that Division III institutions face related to the ever-changing social media landscape and brainstorm ideas to overcome those challenges.
• Share resources for educating institutions, coaches and student-athletes on relevant social media issues.
Panelists• Nafeesa Connolly - Simmons College
Student-Athlete• Kelly Anderson Diercks - Augsburg College
Associate Athletic Director/SWA• David Kemmy - Roger Williams University
Director of Athletics• Blake Timm - Pacific University
Sports Information Director
Does Your Athletics Department Have a Social Media Policy?
Social Media Policies
Creating a Social Media Policy
Stay on brand Stick to basic standards
Target audience
Numerousplatforms
What is the purpose?
Social Media Strategy Simmons College
College-wide: Broaden the reach of college’s messaging, reinforce the
brand.
Women’s leadership and success Value of a women’s education Gender issues
Social Media: Simmons College
Simmons Athletics: No social media strategy.Created 3+ years ago.Updated twice a week, depending on season.Promote large events (e.g., rival games, community service, “Blue Outs,” awards).
Created 2.5 years ago.Updated every day if necessary.Instant updates (e.g., game-day scores, wrap ups, links to website, academic/athletics accomplishments).
Spring 2014.
Within or Independent of a Specific Policy,
Does Your Institution Monitor Social Media
Use?
MonitoringRoger Williams
University• No specific monitoring system in place.• Communications and compliance staff
intermittently check team Facebook sites.• Regular discussions with coaching staff on
exercising caution and discretion.• We are reactive instead of proactive at this point,
from a university and department standpoint .• 189 million Facebook users are “mobile only”
making monitoring more difficult.
Augsburg CollegeSocial Media Central
Pacific UniversitySocial Media Landing Page
Social Media: Simmons College
MonitoringCollege-wide: No
Simmons Athletics:No Coaches discretion. May or may not check-in on
players’ pages.
Social Media Monitoring
Pacific University
Social Media MonitoringPacific University
How Does Your Institution Educate Student-Athletes on Social Media Use?
Educating Our Student-AthletesRoger Williams University
• Hawk Leadership Academy. – Half-day workshop on social media.
• FROSH Orientation program for all new student-athletes.– Presented by upper classmen.
Informing Student-Athletes
“A little bit goes a long way”Beneficial
Social media is “here to stay.”Applicable in every day life.Protection vs. PreventionCan’t hold our hands but can inform us to prevent
situations.Unlimited Resources
ADAssistant ADFAR
PeersSAAC
Athletics DepartmentInstitutionProfessors
Best Practices
Ask Yourself• Is it something I would want on the cover of a
magazine?• Is it something I would want my mom to see?• If it was in a commercial aired across the U.S.,
would I be proud?• Does this go against my values or morals?
What to Cover• Pros/Cons.• Branding and values.• Real-world cases.• As a team/department/SAAC, what rules should
we implement.• How to be yourself.• Privacy settings.• How to use social media to your advantage.
How Does Your Institution Use Social
Media as a News Source or Promotional
Strategy?
Social Media to PromotePacific University
• FACEBOOK• News Stories and
Announcements• Features • Photos• Game Promotions
• TWITTER• News Stories and
Announcements• In-Game Scoring Updates• Fan Interaction• Links to News Stories
• YOUTUBE• Highlight Videos• Interviews• Videos of Special Events
• INSTAGRAM• Photo Collages• Instant Video Highlights
Social Media to PromotePacific University
• DO NOT REINVENT THE WHEEL.• Use web platforms to populate social media.• SIDEARM – Can post stories to Facebook and Twitter at
the same time stories are posted.• PRESTO SPORTS/D3SCOREBOARD.COM– Can post to Twitter as you post score updates
out of the “GameDay” screen.
Communicating News/Events
• Burden on communications/sports information staff.
• Still ask them to put out there as much as we can especially on Facebook pages.
• Value of team pages for targeted audiences.• Awareness of what student workers
should/should not be posting.• 93% of marketers are using social media for
business use.
Social Media: Simmons College
Sending and Receiving Information. Website. Facebook. Twitter. Blogs. Collaboration between athletics and campus
communication departments.
Interaction with Coaches
Personal accounts. No interaction (friends, following, tagging,
posting) until at least final season is over. Professionalism. No conflicts of interest.
Team-related accounts. Anytime. Important information communicated via
telephone (call/text) and email.
Social Media with the Team
Official Facebook page Parents Alumnae Students CampusFacebook group
(private) Team
Facebook group (secondary)
Team, coaches, recruits Updates Game day Memorable moments
What Social Media-Related Challenges Exist Under the
Current Recruiting Legislation?
Recruiting Challenges• Difficulty in keeping track of things from a
compliance perspective.• PSAs communicate freely this way.– Our coaches should be on board with them.– A lot of confusion on part of Division III PSAs.
National SAAC Position on Legislative Changes
2012: Text messagingSupport
2013: Social mediaOpposed
What Resources are Available to Institutions Seeking to Provide
Education Related to Social Media?
Resources• People
– Janet Judge– Chris Syme - CKSyme Media Group (former SID, sports
specialist)• Other
– FieldHouse Media - Fieldhousemedia.net– CoSIDA - cosida.com– Mashable - Mashable.com– The Complete Final Social Media Sizing Cheat Sheet
• http://bit.ly/1bKlLv– NCAA programming bit.ly/NCAAprogramming2014
Questions?