nbc news social media policy

8/4/2019 NBC News Social Media Policy

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[the standard s o ;f msnbc, com are th e s a rne a s tff i l .ose for N:BC ,Ne w s , Whi l e 'the s t y l e ofpre sen tation :m'~ghlv : a . - r y : ~ 'the basic fundamentals do not,- p - II I b N ~ I 0 ' " t h ' T i ' - I - N - O ', p 'U ' [ II I I ] ~ 111-, o stin g 0 :8 m ln ,~ ellc o:m _ t,f' e W S V 1n e o r ",, ', -e:F', IDter,AB ,f, :~~I : l fW,y 'e:rsa~~ , : w , t e sN B ':C ,', ' N " , Q , W ' , 'C " e n " , ," ( 'I ; !I '~ I ' r '" ' ]jO'\OC " b l o g g i n g" ' < i ' I ; H ' ~ C " ' H ~ ro c o m '" a n d ' oeh e r ' N " : ' 'B : ' C ' , I ln li" : T , Q r - C " " C I i 1 sit;-~" B " ~ IiO'Dli n G' ro~ n. -. I , . ti. I o "l ! ~ ~U I~ Ut)~ I o "l ! . . '_ u.~~ I.~. U,lIUIL .1llJ j ,ta,.1o"l!,1l~lU~I~U . " ,[U ... _ .. .. II.L ., .~.. ,', I . ..... ,.... "" ti .~u I o " l ! . ~ .;]!iI, ". 'W 'Y bltj .~ ~~.1II'-~,be an effective 'way ' 'to 'tell stnrie s,make our business more transparent by' explaining bowwe make editorial decisions or adding' a level ofdetai~,and personal 'p ersp ective not,'p ossfble in more tradi tlonal formats for broadcast, cable or the web,Such posts, w:~'d:~,eften written or pres en ted in an informal style ~should meet 'thet l < i ' l ; ! I ' ~ l r ' n 'C I i 1 ' ;C " ' ~ ~ ro s t a n d.ards of 1JI.'~'iIL)llr N:',e w s R , : , e m e m '"ber 'w " ,,:h',Qin ' P - : ' ( ' I I S " ' t i in G' ('1;0' m s n 1 f - . " , , " c o m '" o r a n vU 1 1 l J I i . . , ,a 1,,;)IIL'J.b.;)" ",' a 'U. ,,'U. l'lll,1I!.JL "~"" .;)., ' "~ ".~ ".ID J~ ~ ,',tiU, ,,',U '" , ' , 'Itj 'U, I ,iII,:U.,iII,~.th, , ,, ,, ,u , " IU' a, JN B ' C "U" 1 lte 't 't" f N I B ' C " N I d' t e th i t' h t : "h e.. '-1 .- ,"_ ._ .: ,- (, ..1 ,,"_ -,< C"" :." ,_, - ! : . - . . _ , - , ' - ' ( , ..1 "- - " i ',- I " :"_ '- I" - r " ' , " , . " , , . ' " , _ " ; .:~ .. " , - . '.~ :; .. - .~1 " '.- - - " .- " . '- :" . ,- . :1 .. 1_ .-,",," "lUVerS,a SI",,~ you are a ,repr-ese,n.18, IJIVe0 ' ',',' ", 'I ' , ' , ews~,",0 no ' pasl , Q n Y i " ,llJ,g I , "Q " ,n l~g , ,I ,c-ompr:o .ndse yOUl" in t~lJ ' r ity 0 r th e i n t. e gr i t; y q f 'N B 'C New ' S "

D fl"U1tlltil B~ a ," ~ t " ' ~ I ' ~ I ' ' I I " ' " ' ] j;",.;; and fair. ~~~~~~ ~.~~ . ,I~~ iltil Use common sense and he smart,I . Be respectful o,four readers and fellow co:Ueagues; it's aJ~,aboutbuilding com'mun, ' i ' ty 'thruugh a civilized dbl~ogue i

D '" 'iF-ont:

til Take positions on controverslal or political Issues unless an exception has beenapproved , [See: O'pl'rd.onin th e :N :O C:News :PoUcies;and Guidelmes for exceptions.]

til Use offensive language, : O C e e p taste in mind at all time s ,I . Reveal any confidential or proprietary mferma tlon or viola 0 0 federal securftle srules,


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ver al D efam e or disparage anyone, In sp ite of 'the informal sty:ill,eof'b logs, we can he held

:~,egal~.y 'accountable fo r wha t is presents d there ~just as ifit were broadcast,

NBC : N ews eneouraga s participation in so cial me dia, 1b ~ .o ggb l ,Sand other online pub l i shmgnlatform C" These ....'" ~l l ' a"'n 'o : 'f f~ll""""~V'~~;I;TN':'Ii''t1 t-.... 'ilfll'~lltories eather ' t h o',0; ~,Q


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Iver al! . P ost ,N ,B CN ew s repo r tin g m a te ria l [n o te s , s tills , v id eo , e tc .] o r any ' uu 'p ;ubU shedmaterial th a t you rec o rd w ith , you r own camera w:b l~ , eon an N BC :N ew s assignment

without permlsslon of th e s up ervising ' p roducer ofthe s e gmen ti . D o not tweet, retweet, p o s t o r :~t"~k0 ' a ny tf fi lJ u ,g th a t , NB c : N ews is no t p rep ared . torep ort o n a ir o r o n ltnei . Take post tions o n controversial o r 'p olltical is sues unless an exception h as beenapproved, [S ee : O 'p &n in n i n th e N : O I L :News Policies a nd G 'ru :d .d em i n esor exceptions.]i . If you a re pe rm itted 00 ' 'p 0st an opinion, ' m a k e sure itis c le a r th a t it is y 'O 'lUopinion

an d no t th a t, o f N BC ::New s

i . Rev e a l , a .nY"onf iden t ia l Or' proprietary i n fo rma t ion o r v io la te f ede r a l securttles rulesi . D e f am e or disparage anyone, m . n spi te of th e informal s tyme cf'blcgs, we can h e heldm egaU .y 'a c c oun 't ab~ ,e f o r wha t is presente d 'th e re ~jus t as if :it w ere b ro ad ca st

Soc i a l Med:~ , a :~:n.Y'Our pe : r , sona '~U:feM any ' :N :O CNews pe rson ne l p ar tic ip a te in so c ia l n e tw o rk s and con ten t-sh ar ing sites such asFacshook, Twitter, Instagram and blogs related 00 th,elr private in te re sts a nd 'P 'u rs :ru :d ts .It is impossible to c rea te comprehensive gu id eUn es to c ov er ' a ll o f the situations in . whichthese private activitles m igh t c re a te a conflict w.i. ' t~hN B C :N 'ews standards, but 're co gn ize th atthe l ine between th e pn bU c and private is Increasingly blurred, Y o u 'w O 'ld d be 'wise topre sume thatnothing o n th e InternetIs e i the r private o r confidential.A , : , , , ,w ' (J!I"mad i : I I I I 'nes on 'y o ur person ~'~Il activiti ll[~' n'n the l'n....rn lJI*',;,,,].C,':..: ~1~1. I ~ . ~ci ~:. _'~.:'.1... .. - . :: .'~ -.jU,lI.lIJ~.W, IU~ .. ''':.1. _.~~ UI,lI .~ l il l.1.~ .:.~ :,J.Ll~Iil..n,

! . Remember tha t eommen ts pos ted on ' t JRlen ternet, par t ic ru]J lar :~ .y ' i th re spect to 'sub]ect matters th a t yO 'u may : regl~larru .y 'cover, may ' reflect on your objec t~v. i ty 'andere dJ b i~Uy and on . the reputation { l;F :NB c : N ' ews

i . iT 'aU l cea re 'w ith y o ur 'personal profile on.Faceb ook and other soctal me rn a platformsno t 00 e x pre ss o r :h le :n ti.fy 'w ith any p a rt ic u la r ' pO ' :n t ],c a ~ ,l e an : b~ go r c o n tr o ve r si al topic'th at :N B C:N ew s m ig ht c ov er

i . D o no t com m en t. on :NB C llm ve rsa l re la ted matters, industry n ew s o r anyco n fid en tia l in s id e 'h lm ;rm a tion 'w ith out, p e rm iss ion from sen io r :N :O CN ewsm a : ' n aO ' D . ' m '. ,g'n'iIf, , , .,. H~' ,~,il.llill.,


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i . DO'not express 'p olitical opinions or opinions on coatroversial topics that :mayhe thesub] ect of rep orting by N BC News with.out permlsslon from senior ,NBC Newsmanagement, Be aware even a retwee~, could he interpreted as a tacit endorsementi . When.:in doubt; please contactyour supervisor, 'the Executive Producer for

Standards, orthe Editor-in-Chlef msnb c.com or 'their de signees

,Id,ent~ficationMany'blogs and seclal networks encourage the use of "usemames" or pseudonyms" SomesoU,citcon ten t or commen ts anony,mou$~y ' th ' n ) i [W , g h , un signed con tribntion s or anonymous"tip boxes,"It is the 'policy of :N :BCNews that its personne l identify themselves 'when 'p'rullld:ishing'ontentabont, 'Orcommenting on, matters that 'pertain to their own reporting or any asp eet 'Of:NBC:News or N:OCUniversal,As a general rule, if you are working on a story or 'p,ro]iectfor NJ:BCNews, you should at alltimes disclose w:bo you represent and include your' e-mall address. There may' be occasionswhen :N :BCN'ews jOlrr-.Ra:~:istseel the need to operate anonymously on 'the Internetwhilera sear-ching' or gathering information for an investigative or sensitive :report, These and anyother exceptions should be approved bythe Bxecutive Pro ducer for Standards or theEd'lt Chi f b,., I ' e 1 -" . .. . , -_ ' '- . _ : _ .' . ' . . ' -" ' " ., :' - . I .. I"~ ' i - " '"1 or Ul . , le:,~msn .'r,.,cnm,If you are posting 'to a site 'where you already have a pre-existing username ~he certain 00 'i d en ' t i 'ni'P' 'O " ' ! I '~ I ' t " 'Se lf ~ s ''']i f \ Q < P resen f . , ,, ; ' iI j ' ~ v " , Q , ' 0 " f '~ N "' i I L J ' lrN "Qi':;I;l'1~' ' 0 ' , ' - m s n b " '"com ' 'w " h e n " b ' ~ I O i ~ ' O I ' n o ' ''']ib o u t1lU~ . '.. 1 . 1 ' J:..'. I~ '": ~ . I~;< a, ~.: '., ~~tilll,l, LQII.L.~Jj:'."~ .. ...... ,Ut L . ' ~. ~ .!. , " " I Z i . . . . ' . ~iil~.!. . . .. -.. "_. ~.. .. .,W.. !.b~ ... ~ alU .. ! , . . '. ,m "']i ........... rs thrat re la te ' i I j ' ,Jf ' i I ,N "B ,. ,I N " 'I .Q . W " "I [' !r N " I B "C " '- 'U ' ,u . ,iv e rsa l Th "I ' I [ ' ! includ , Q ; I [ '!nostln i O i 'online c o m m e n ts,' nLLC -:.. '... ~. LC IlLu ','. .."l..il ,'. ~"'"'';:' .'. ., ... ", I "', lli..:1I;; .;:,d ...ll ,I. . - : J . . ~ . _ . . - .~ . ; : ) ~ . . . . ~11L1l.,'b'"' " .. ~ ~'" ," ,'" II;; .~on other 'people's work, Any ' exceptions must he approved by the Execrul'~iveProducer :furStanda rd I [' ! o r the Editnr I' n Chief m snbc c o m.~,g...I~.: '-".'.;j ~I, '.- .~ .. ( .. W, -_ .. "-L,~.I~ ~~ . a . :.".~i~:.:i. .. 'illBe aware that 'is it virtuallv imn ossible 0 0 1 ' i I i 1 ost itams anonvm ously There 'have 'been.... ,. . ,.. ,",. _.. .. 'J ' " ' i t - . . , ' " . . . . _ It'".. .. . .. _.. ., J......... '. i, , ,. . , ... .numerous examples of inappropriate po stings that 'were intended 'to he anonymous, 'butwere traced back 00 ' the individual doing the posting or '~O the company computer from,which th. i o ' iI i 1 0 , , st was made,. ~ ~ .... V! ~'" ~ .. ~

EXercise extreme caution 'when using' information from, the Internet; :Likeany' other singlesource, the Information must b e Independently che eked for accuracy and authen tiel ty,Offieial aovernmen t~corporate or trade associa tion we bsi tes aenerallv ar-e reliable nrimarvD ." ID ~ r;ll.~sources of tnformatton. Sites where the sources of information cannot be clearly1 l 1~ , f . , " " b ' ~ I ' ~ I [ ' ! h e d ' ( . ; Q UW ": : 1 ' k i n e d I ' ' a ,:) , , ~ : 1 I l , .o u l d be ' !I ' ~ I S , .Q . d with e x t - r D ' m ' . Ii:'II c a u ti ' i I f ' I , H~La I " ,w .~ .; ] ! ~ .- ' ~~.1I.' .. _'.- ".~ 11 lA L - ' ~ . -_ . 'wV,lIlil, ~;."~, ,'.' ~ ~.- ..... U,lI I ,-l l i


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Datahases provide unique O'P'Portnnitie s to obtain useful, but often private ~information.Before using' any ' database information, considerthe :ro:Howin,gcriteria:1.,The material mustb e obtamsd megaI~ .y~2'~,~hould notviolate anvnne's privacyll .W , I I . L . . ilL ." ..... ' .- . , ,I u I L L .. ' . , 1 lU . . I I . L . ~ IOtIUI)!' u ..~ ~ .:' oWU~ ~,:,~3 '~'t.should not, violate anvone's cO'ny'ric1bt-ndiIi " _. .. ... .. , .. " .. ,... .. . .. J' .. .. . ... r-:, ~ .. ~ - .. . 0 1 1 1 '~'~.'~'i ld 1 1 f o . C ' 1 ' 1 a d. . , ' . , , ' , '. . ) , , ' , " ' ~ " c ~~ . . , W .I L ! " S.nOU ." IUe nse ...nt pr-o pe r C On'L !,e ~~ .I..

M uch o f ' t j i l k . , illm a te ri ~'~I o n thill I ' ~ * , l J I r ~ ll'F '1 c " , , " o , ' n ' Y ' : r - 1 g b. . . .te d 1 [ : S l J I . . : ' : j ; " . ' n i ; ~ l l r 1 g!Il.,.,'F1.. "", .!U'. I u~ '.. la..~ " '~ .W , . .. ~.!II. 1 I l . . . ~ . ,ull!.~ , : a .lL ~ II !. " ,; :) " "' . . e . . . , .. ,.:::!,. C: . , '. ' .. '~ ~, ~ ,0~~ L~.I.ll!.iJ

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