Introduction

E-business refers to a broader definition of e-

commerce, not just the buying and selling of

goods and services, but also servicing

customers, collaborating with business

partners, conducting e-learning, and processing

electronic transactions.

Online banking/Internet banking allows

customers to conduct financial transactions on

a secure website operated by their retail or

virtual bank, credit union or building society.

Company ProfileNB began in 1809 as a Belfast based banking company known as the Northern Banking Partnership

NB is part of the Danish-based Danske Bank Group

More than 1800 employees

83 branches

3 finance centres 

5 satellite finance centres

Mission is to be "the best local financial partner".

Five core values: expertise, integrity, value creation, commitment and accessibility

Why go online? Large companies in particular already

computers, networks and bandwidth

Potential cost savings

Network economic effects

Opportunities for close alliances

Convenient – available 24/7

Wider available: ATMs, Telephone banking, PC

Based banking, Internet banking

SWOT Analysis

StrengthsOn-line weaknessesOffers consumers protectionCost reductionCRMReach and product offerings

Weaknesses

Fear of e-transactionPowerful business boundariesTechnology transformation

OpportunitiesDiversify into new markets

ThreatsFraud

CompetitionEconomic Crisis

Doyle (1998) states that customers choose a company which seems to offer the best value

http://www.youtube.com/watch?v=bFGzXrHO2u8

Value

Perceived benefits offered

Other cost of owningPrice

Online Value

Rivalry

New entrants

Suppliers

Substitutes

Buyers

Porter’s 5 Forces

Risk of conflict between different channels

Address channel conflict

Accept the decline of

threatened channel

Reassure members of threatened

channel

Ignore

HighTelephone

Others

High

Low

Low

InternetBranch-based banking ConflictConflict

Channel Conflict

Tangible benefits Intangible benefitsIncreased sales from new sales leads giving rise to increased revenue from: New customers, new

markets Existing customers

(repeat-selling/cross-selling)

Marketing cost reductions Reduced time in

customer service Online sales Reduced printing and

distribution costs of marketing communications

Supply-chain cost reductions

Administrative cost reductions

Corporate image communication

Enhancement of brand Marketing

communications Faster product

development Improved customer

service Learning for the future Meeting customer

expectations to have a web site

Identifying new partners, supporting existing partners better

Better management Feedback from customers

on products

Online Services• pay bills at home or abroad

• keep track of balances• get free email or text alerts• set up, amend or delete standing orders and cancel direct debits on accounts• order foreign currency and travellers~ cheques fee free• get account statements sent to a secure eBanking electronic mailbox• request an appointment with an adviser• trade shares • save money by avoiding certain fees and charges

E-Business Technologies

Advantages Disadvantages

Queues/waiting time

Access to account

24/7

Save money

Environment

Trust

Security

Operations

Legal risks

Homepage

NB Online

Thank you

Any questions?