1. 1. APresenta*onfrom TheFes*valofNewMRMainStage 5December2012 3DObjectsinMobileMR AllcopyrightownedbyTheFuturePlaceandthepresentersofthematerial Formoreinforma:onaboutNewMReventsvisitNewMR.org NavinWilliams MobileMeasure
2. 2. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? 3D OBJECTS IN MOBILE MR NavinWilliams MobileMeasureConsultancyLimited
3. 3. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? ORIGINS OF 3D DEFENCE/AUTO/INDUSTRIAL DESIGN
4. 4. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? GAMING LEADS THE 3D CONSUMER WAVE
5. 5. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? BRANDED CONSUMER FRIENDLY APPS
6. 6. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? PREPARING A 3D IMAGE SourceImages forrendering Integrateinto3D Engine Dene Naviga:onrules UserAcceptance Tes:ng
7. 7. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? MULTI-TOUCH GESTURES USED FOR 3D
8. 8. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? MOBILE 3D AN ILLUSTRATION USERDOWNLOADSAPP INSTRUCTIONS USEROPENSAPP&READS INSTRUCTIONS PART1: USERTASKEDWITHPHOTOGRAPHINGABEVERAGECOOLER PART2: MOVE3DOBJECTS/PACKAGEDGOODSTOSPOTSIN COOLER+CHOOSETHEIRFACING&SAVEIMAGE PART3: ANSWERASHORTSURVEY UPLOADPHOTO&DATA WECOMENOTE&INSTRUCTIONS texttexttexttexttexttexttexttexttexttexttexttexttexttext Texttexttexttexttexttexttexttexttexttexttexttexttexttext Texttexttexttexttexttexttexttexttexttexttexttexttexttext Texttexttexttexttexttexttexttexttexttexttexttexttexttext Texttexttexttexttexttexttexttexttexttexttexttexttexttext Texttexttexttexttexttexttexttexttexttexttexttexttexttext Texttexttexttexttexttexttexttexttexttexttexttexttexttext 3PARTSSURVEY FACE2FACE
9. 9. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? LEARNINGS & OUTCOMES CREATIVEANDQUALITYPRODUCTIONENSURESUSERINTEREST PRODUCTION TIMEREQUIRED CURRENTLYEXPENSIVE CAMERAUSE&AUGMENTED REALITYENHANCEDEXPERIENCE RENDERING3DOBJECTSWITH CURVESTOUGHERTHAN STRAIGHTLINEOBJECTS
10. 10. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? SOME APPLICATION OF MOBILE 3D IN RESEARCH PRODUCT,PACKAGING,CONCEPTTESTING SHOPPER PRODUCT-PRICEANALYSIS
11. 11. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? Thank you YOURCONSUMERSHAVEGONEMOBILE.HASYOURMARKETRESEARCH? 06/12/2012 11
12. 12. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? Q & A GregCoops AsianStrategies NavinWilliams MobileMeasure
13. 13. Speaker Navin Williams, MobileMeasure, China Festival of NewMR Main Stage, 5 December 2012, Session 2 - Asia Your Consumers Have Gone Mobile Has Your Market Research? Navin Williams NavinWilliams MobileMeasureConsultancyLimited Mobile+86-13918611705 navin@mobile-measure.com www.mobile-measure.com