navigating the digital space
TRANSCRIPT
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Navigating In The
Digital Space
By: Michelle Ngome
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AGENDA
• Lingo• Content• Facebook• LinkedIn• Twitter• Instagram• Pinterest• Video• Productivity Hacks
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SOCIAL MEDIA LINGO
• Handle – username @MichelleNgome
• Hashtag – word or phrase preceded by #; helps identify search results
• Direct Message (DM) – private message
• Tag – link to someone’s profile
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Types of Content
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Types of Content
• Blogs, press releases • Podcast, Media interviews• White papers, research papers• Visuals: pictures, images, quotes, video• Webinars• E-books and books• Presentations• Testimonials
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Benefits of Content Marketing
Content Marketing
Voice
Audience
Expertise
Sales
Affordable
Presence
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Creating a Profile
1. Email address
2. Password
3. Profile pic
4. Username
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Stats• 1.65 billion users• 29.7% 25-34 years old• 76% female; 66%
male• 300 million photos
daily• 50 million business
pages• 41% US small
business
Tactics• 3:1 personal, purpose,
promotional• Ads• Groups• Branded cover photo
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Facebook Cover
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Stats• 433 million users• 56% male; 44% female• 4 million business pages• 17% SBO use• 5% Company pages• 81% B2B marketing• 6.5 million jobs• 94% recruiters -
candidates
Tactics• Optimize profile• Blog • Add media• Post once a day• Recommendations• Groups – messages• Contact database
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Stats• 310 million users; (1.3
billion registered)• 46% daily use• 38% Millennials
Tactics• Hashtags• Twitter search• Twitter chat• Target market• Influencers,
companies
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Stats• 400 million users• 77 million in US• 51% male; 44%
female• 53% 18-29 yrs old
Tactics• Public account• Complete profile• Look, like, swipe• Hashtags• Connect to your FB• Always have link in bio• Share images
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Instagram Hashtags
#love#instagood
#me#tbt
#cute#photooftheday
#instamood#iphonesia
#picoftheday#igers
#girl#tweegram#beautiful#instadaily#summer
#instagramhub#follow
#iphoneonly#igdaily
#bestoftheday
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Snapchat
Stats• 10 billion daily video
views• 100 million active
users• 400 million snaps• 70% female
Tactics• Last 24 hours• Stories through video
and pics
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Stats• 100 million active
users• 85% women• 28% US adults• 66% use it for
inspirations
Tactics• Visual branding• Buying demographic• Inspirational• Educational• Drives traffic• Portfolio
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Power of Video Marketing
Stats• 50% mobile traffic• “Video” in an email
subject line increase by 19%
• 69% video marketing among sales, marketing, and business professionals
• 81% video on website
Tactics• Practice• Short videos• Key points• Brand awareness• Informative• Lead generation• Engagement• Consistency
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Live Streaming
• Live Streaming – Periscope, Blab, Facebook, YouTube
• Affordable• Connection/Interaction• Exposure• Personal TV channel• Look before you go live
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Best Practices
• Add icons to your website• Add to business cards• Cross promote on other social media
platforms• Mix between personal and promotional
messages• Follow back, like and thank you• Post during mid day hours
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Productivity Hacks
• HubSpot Sidekick• Google Drive• Google Keep – Evernote• Genius Scan• Calendly• Slack• Any.Do
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Recap
• Select a platform
• Understand the audience
• Craft your message
• Add and remain valuable
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Contact
• Line 25 Consulting – digital marketing, social media, networking strategies, thought leadership
• Networking With Michelle podcast iTunes, Stitcher, Google Play
Company – http://line25consulting.com
Personal – http://michellengome.com
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