navigating social media for sdsu extension
DESCRIPTION
Learn to grow your business and community right where you are in this presentation, originally given to the SDSU Extension office.TRANSCRIPT
Navigating Social Media: Be Found, Be Professional
Scott D. Meyer@9Clouds Subscribe: 9clouds.com/blog
NAVIGATING SOCIAL MEDIA
The ChallengeThe OpportunityThe Task at Hand
BrofoundersScott and John Meyer
9 CLOUDSDigital marketing & education
Improve digital literacy
Teach | Audit | Market
THE CHALLENGE
LOCAL
Education Creation
Manufacturing Marketing/Sales
THE OPPORTUNITY
Anyone, Anywhere Everyone, Everywhere
Wherever you are and whatever size you are, you can build a business.
15
Which tools to use and how to use them.
Digital literacy:
20
A Tale of Two Cities
THE TASK AT HAND
I cannot develop the economy of my
community.
I can build the foundation for the networked age.
Be Local1
UNDERSTANDING SEO-Your website (On-Page - 25%)
-Everyone else’s websites (Off-Page - 75%)
ON-PAGE SEO-Choose 2-3 words that a single page will revolve around
-Use words in title, text and images
-Research related words using Google Keyword Planner
ON-PAGE SEO
OFF-PAGE SEO-Links to your site from other websites
-The more diverse and authoritative the better
-Anchor text matters
DO KEYWORDS MATTER?-95% of US internet users search every month
-37 searches per person per month
Adding your Business to Google Plus Places
Google Plus Places is your pin on the map.
Google accounts for 95% of mobile searches!
People are searching for your business online & many are looking for local places via mobile.
Search:Restaurant in Brookings, SDResults on the top of the page are from Google Plus Places. If your business has a complete profile and positive reviews, you will be at the top of the list.
Claim your Google PlaceStart here: http://www.google.com/places
After agreeing to the Google terms you will search for your business. Click the best result.
Verify your Business
Edit your Information
• short description • opening hours • categories for your business • photos or videos
Tips for a great Page
• Add photos that represent your business well • Include your logo in your photos • Keep your description short and to-the-point • Use the categories section liberally • Check your Insights to see how customers identify you
GOOGLE PLUS FOR SEARCH
GROW YOUR LIST
-Easy to subscribe
LEARN MORE
-http://9clouds.com/resources
Be Weird2
FASTEST GAME BIRD IN EUROPE
FIND YOUR WEIRDOS
WHAT YOU NEED-Optimized Content -Blog
CONTENT
Create Density3
Density Socially
Online, you’re not competing against other volunteer organizations, you’re competing against everyone.
GET FOUND (SOCIALLY)
DON’T TAKE MY WORD FOR IT
WHERE I WOULD START:Make Resources Easily Accessible: -Facebook (if you can pay; personal v prof.) -YouTube -Slideshare
If you have those down: -Pinterest -Twitter -Google+ -Instagram, etc.
Consistency is key!
CREATE YOUR TARGETS-Who is your customer?
-Where do they hangout? -What do they talk about? -What do they need to know about what you do?
ENGAGEMENT = VISIBILITY = LEADS
SEE WHO YOUR CURRENT TARGET IS ON FB
CREATE YOUR BENCHMARKS-What are your current conversion rates?
USE FACES
POST BASED ON AUDIENCE
POST BASED ON WHAT WORKS
CREATE A SCHEDULE
O = Owned W = Welcome S = Shared P = Promotion
During week use time to respond or post timely content
USE HOOTSUITE TO SCHEDULE
9clouds.com/tools
POST MORE THAN YOU THINK
WHY YOUTUBE? TOP OF THE FUNNEL VISIBILITY
1B+ } Unique visitors a month
4B HRS } Watched each month
72 HRS } Video uploaded every minute
70% } Traffic is outside the US
140 VIEWS } For every person on Earth
25% } Of views are on mobile
http://9clouds.com/blog | Text 9CLOUDS to 68398
WHY YOUTUBE? SEARCH VISIBILITY
http://9clouds.com/blog | Text 9CLOUDS to 68398
WHY YOUTUBE? PRODUCT/SERVICE DEMONSTRATION
http://9clouds.com/blog | Text 9CLOUDS to 68398
WHY YOUTUBE? PRODUCT/SERVICE DEMONSTRATION
Highlight a product or service
Educate and prove thought-leadership
http://9clouds.com/blog | Text 9CLOUDS to 68398
Shine a Spotlight4
-Participant -Donor
-Attendee
WHAT YOU NEED-Google Analytics/referral traffic
START AT THE BOTTOM
START AT THE BOTTOM
START AT THE BOTTOM
HOW TO DO IT:
1. Sign up for Google Analytics
2. Create a goal and value
3. Measure most valuable sources
HOW TO ASK:1. What’s our goal and value?2. What’s value of referrals?
Feed the Leaders5
OFF
THE
BOOK
Navigating Social Media: A Field Guide
