navigating linkedin as a student athlete
DESCRIPTION
Educate Student Athletes on how to use LinkedIn for their job search.TRANSCRIPT
As a
What is LinkedIn?
Overview
LinkedIn Profile Tips
Five ways LinkedIn can help with your career exploration and job search:
– Research industries and career paths
– Finding relevant jobs
– Connecting with the right people
– Helping people find you
– Keeping visible and “on the mind”
LinkedIn Profile – 5 Quick Tips
Clear and professional-looking headshot Keyword-rich headline Strong summary Keep your profile public – privacy settings Customize your profile URL
Other important sections:
Education, Experience, Skills & Expertise, Recommendations & Endorsements, Location & Industry, Groups
1. Finding the Jobs: Jobs Section
Use advanced search criteria such as keywords, location, industry, experience, etc.
View the “jobs you may be interested in” section
Saved jobs & Saved searches
*Benefit: shows you who in your network works at that company!
1. Finding the Jobs: Jobs Section
Student & Recent Graduates Portal: http://www.linkedin.com/studentjobs
Internship and Full Time
*Benefit: shows you who
in your network works at
that company!
* Follow Companies
View Jobs: save job, share job, follow company, who you are linked to, similar jobs, and “those that viewed this job also viewed…”
1. Finding the Jobs: Groups Section Job tab in groups
Industry groups
- Advertising Professional
Alumni groups
- Columbia Alumni Association
Network, Columbia Athletics
Company groups - Google Alumni
Location groups
- Sports Business Professionals - NYC
Job groups - Indeed.com
1. Finding the Jobs: Groups Section
Join Groups – Great way to expand your network
Sample Columbia Specific Alumni groups
- Columbia Alumni Association Network
- IvyLife | Columbia
- Columbia College Young Alumni
- Columbia Engineering Alumni Association
- Columbia Career Connections (supported by CCE)
Sample Columbia Sports Team Groups:
- Columbia Athletics
- Columbia Football Alumni
- Columbia University Rowing
- Columbia University Track and Field Alumni
1. Finding the Jobs: Company Section
Search for target companies
Find jobs posted on company page
Follow target companies
Receive email updates re: new jobs posted
Identify insider connections
2. Finding the People: Group Members
Group Member Search – find other members by typing in keywords:
– Company
– Industry
– Name
– Location
See Advanced Search for more criteria
Conduct a
member search
Reach out to 1st
degree connections
Advanced
Search
2. Finding the People: Alumni Portal Great way to identify Columbia Alumni:
www.linkedin.com/alumni
Reaching Out to Others
First connections you will most likely know
For those that are not yet connected to you, can reach out to them in a few ways through:
– Group membership
– Introduction tool
– Upgrade your account to send InMail
Do not recommend sending a request to connect if you do not know the person
Introductions
“Get introduced”
button
How you are
connected to
individual
Reach out to target individual
from informational interview
angle. Highlight how you are
connected and what you would
like to discuss.
Send a brief note to your
connection asking politely
to be introduced to target
individual.
Etiquette – Request to connect
What Not to do: What to do:
3. Keeping Visible/In Mind: Groups
Group discussions – Post questions
– Post responses to others’ questions
– Get to know others
– Reach out to people who respond to your posts
– Show your knowledge
and build credibility
(i.e., self-branding)
Etiquette – Group Discussion
What Not to do: - Ask for a job - Share too much or irrelevant information
What to do: - Share interesting articles - Ask thought-provoking questions
3. Keeping Visible/In Mind: Skills & Expertise Endorsement
Skills & Expertise Endorsement
3. Keeping Visible/In Mind: Skills & Expertise Endorsement
Great way to identify professionals and hidden opportunities!
3. Keeping Visible/In Mind: Status Update
Status and Profile Updates
– Profile changes
– Tweets
– “Like” an update
– Group postings
– Answer postings
– Recommendations
– Following company
– Status updates: send article to connections, ask question
3. Keeping Visible/In Mind: Status Update What can I share?
LinkedIn Today
Industry related articles
Thought-provoking questions
Etiquette – Recommendations
Request recommendations from people who really know you and your work
– Former bosses, professors, staff members
– It is about quality over quantity!
Customize each request with a polite, gracious and personalized note
Provide a few words outlining the accomplishments or qualities this person might mention about you
Thank the person for writing the recommendation
Wrap-Up: Job Search and Beyond
LinkedIn is a powerful tool that can help with your job search!
– View job postings of interest
– Find the “right” people to help you
– Allow recruiters and hiring managers to find you
– Keep yourself in the forefront of others’ minds and build a credible reputation in your field
Wrap-Up: How to Network on LinkedIn
Good LinkedIn Profile = 40x more opportunities
Add your LinkedIn URL to your resume, email signature & your website.
You’re more experienced than you think! (However, don’t oversell your experience)
Get Personal
Join the “In” Crowd
Update your status #early and #often
Do your homework
Step away from the computer!
More Help – CCE Resources
Webinars:
– How to Write a Killer LinkedIn Profile
– Get Ahead: Using Social Media in Your Job Search
– LinkedIn 101: Getting to Know the Basics
– LinkedIn and the Job Search: Find the Link to Your Next Job
– Beyond the Basics: Taking LinkedIn to the Next Level http://www.careereducation.columbia.edu/resources/multimedia
Other LinkedIn Resources:
– LinkedIn Profile Development Checklist
– Find a Job – Using Social Media: LinkedIn
– One-on-One Appointment with a Career Counselor
Questions!
Any remaining questions?
East Campus, Lower Level
(212) 854-5609
www.careereducation.columbia.edu
Monday – Friday, 9am-5pm
Wednesdays (during the semester),
9am-8pm
Quick Questions, 1pm-4pm