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An IDG EntErprIsE EvEnt :: proDucED By:
Navigate the Technology Landscape in One Day
IDG Enterprise’s It roadmap conference and Expo is a highly focused and content rich event designed by and for It professionals and Managers in a close-to-home location. Each city attracts 300+ hard-to-reach qualified IT buyers searching for technology solutions. It roadmap delivers an in-depth look at high-priority issues facing It today and presents leading technology solutions directly from the technology providers.
It roadmap offers general sessions and breakout sessions featuring top industry analysts, experienced end users, and leading It companies. An interactive expo floor gives attendees and sponsors the opportunity to network with one another and gain high quality contacts. sponsorship of It roadmap builds relationships and accelerates your sales pipeline.
As It roadmap attendees gain invaluable insights into the technology trends that matter most, you gain unparalleled face-to-face access to an audience that is actively searching for solutions that meet their most important needs.
2011 Event Calendar
February 8 ............. new york, ny
March 15 ............... chicago, IL
April 28 ................ Denver, co
June 7 .................. Boston, MA
W/o september 19 ... Dallas, tX
october ................ san Francisco, cA
november ............. Washington, Dc
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Join Us in 2011!It roadmap has evolved over the past six years as the premier regional It event. I’m thrilled to announce the re-branding of It roadmap in 2011 as an IDG Enterprise event, leveraging the collective brand strengths and editorial expertise of Network World, CIO, Computerworld, CSO, InfoWorld, and ITworld.
We invite you to participate and capitalize on greenfield opportunities while also deepening existing relationships with It decision makers. unique sessions and a thriving expo floor provide an interactive atmosphere for IT vendors to collaborate with the It Management audience.
A newly formed It roadmap content Advisory Board guarantees a compelling and topical agenda, as we consider the editorial expertise across all IDG Enterprise brands. your participation in that content—on the main stage, in breakout sessions, on the expo floor, and through one-on-one conversations—makes the day a valuable learning experience for all.
It roadmap provides the opportunity for dialogue with hundreds of It decision makers qualified to attend the event. Your sponsorship of the series allows you to create significant brand image and awareness for your company amongst buyers. By providing face-to-face networking time, this conference allows you to position your company as a technology leader, establish relationships with new companies and contacts, deepen current customer relationships, educate attendees about your solutions and learn about their challenges and priorities.
We look forward to your joining us for the 2011 It roadmap conference/Expo series, and helping you to meet your sales and marketing goals.
regards,
Andrea D’Amato vice president & publisher, network World
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A Strictly Qualified AudienceIT Roadmap has a stringent registration process to ensure a qualified audience.
Applicants answer detailed demographic questions in the areas of job • function, company size, budget and purchase involvement.
Average per city: registration 600+, attendees 300+ •
* Registration Information, IT Roadmap Conferences, January – July, 2010.
Company Size*
32%
30%
38%
More than 10,000
1,000 to 9,999
Less than 1,000
Average: 7,327
Qualification Criteria
registrants who meet the following qualification criteria are accepted:
Job Function: network/• Infrastructure/It Management title with It product/service purchase authority
company size: Minimum • of 100 employees in organization
Budget: spending of • $50,000+ in at least 2 technology categories offered during It roadmap
type of company: End-• user organizations
Industry
the following table shows It industry profile of conference participants:
Technology Related*Computer/Network Consultant 13%
Communication Carriers & Service Providers
10%
Education 9%
Finance/Banking/Accounting 8%
Healthcare/Medical/Pharmaceutical/Bio-Tech
7%
Government - State/Local 5%
Manufacturing - Hardware/Software 5%
Insurance/Real Estate/Legal 4%
Manufacturing & Process Industries 4%
Business Services/Consultant 3%
Government - Federal (including Military)
3%
Retailer/Distributor/Wholesaler (computer-related)
3%
Retailer/Wholesaler/Distributor (non-computer)
3%
Transportation/Utilities (Energy, Water, etc.)
3%
Advertising/Marketing/PR/Media 2%
E-Commerce/Internet 2%
Construction/Architecture/Engineering 1%
Travel/Hospitality/Entertainment/Recreation
1%
VAR/VAD/OEM 1%
Aerospace/Defense Contractor/Agricul-ture/Forestry/Fisheries
0%
Other 11%
Other industry responses include: Health and Fitness, Non-Profit, Public Housing and Security.
Top Three Areas of IT InvestmentAttendees selected the top 3 areas of It investment for the next 12 months:
IT Investment*
Virtualization 42%
Network/Infrastructure 35%
Security & Compliance 28%
Cloud Computing/SaaS/Managed Services 26%
Data Center 26%
Applications/Software 25%
Wireless & Mobility 17%
VoIP/UC/Collaboration 15%
WANs & LANs 10%
Average IT Budgets*
participants of It roadmap are employed at companies with an average overall budget for It products, systems, services and/or staff of $141 million.
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Content Focus
In its sixth year, It roadmap continues to evolve with the needs of It
professionals. these decision makers are keen to share their experiences with
their peers, to gain an understanding of how others have met and overcome
It challenges, and to learn more about new solutions from sponsors during the
program and on the expo floor.
Agenda content is planned by IDG Enterprise’s subject matter experts and
editorial staff, in collaboration with current information from IDG research to
cover all top-of-mind topics. the result: a mix of general sessions, technology
tracks, and afternoon breakout sessions in which attendees can select the
presentations that meet their most pressing needs.
there is ample time for sponsor interaction at breaks, the smaller breakout
sessions and on the expo floor, which is open the entire afternoon. As a part
of packages, you gain access to a pre-event meeting registration system (IDG
Enterprise’s econnect), allowing you to schedule meetings with attendees,
extending your company’s reach well beyond the conference agenda.
“The IT Roadmap presentations helped me to focus our efforts in server and desktop virtualization. I truly appreciated the time with the vendors and the opportunity to discuss mutual problems with other attendees.”
— Jeff WilliamsDirector of IT
Hospice of Saint John, Lakewood, Colorado(Denver, Colorado, April 6, 2010)
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8:15 It roadmap: Welcome and overview
8:30 Executive Keynote presentation with Q&A
9:15 underwriter 1: technology Keynote presentation
9:45 underwriter 2: technology Keynote presentation
10:15 networking Break
10:30 Morning technology tracks
Official Host 1 Official Host 2 Official Host 3 Official Host 4 Official Host 5
12:00 Business/Technology Briefings
12:30 Lunch and Expo (lunch served until 2:00, Expo open until 4:00)
2:10-4:00 Afternoon sessions
“Help Me Build My Business case”
Workshops
problem-solving technical tutorials
Implementation strategy sessions
roundtable Discussions
2:10-2:40 contributor 1 contributor 2 contributor 3 contributor 4
2:50-3:20 contributor 5 contributor 6 contributor 7 contributor 8
3:30-4:00 contributor 9 contributor 10 contributor 11 contributor 12
4:30 cocktail reception and passport Drawing in the Expo
2011 Conference Agenda Format
45 minute Industry Analyst presentation
30 minute Executive Interview with 1 user and 1 representative from the track’s Official Host sponsor
Underwriters and Official Hosts
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2010 Sample Title & Company Attendee List
senior Manager, Infrastructure Allstate
It operation Mgmt Arrowstreet capital
vice president, MIs BankFive
Director, It security & risk Management Biogen Idec
Director of computer security Boston college
Lead Data center Analyst cablevision
Manager technical services central steel and Wire co.
vice president, compliance citigroup
Manager of technical services city of Boston
It Manager Deloitte
cIo Denver Water
Manager, It operations DirectBuy
Director, technical relationship Manager Disney
It Director Ernst & young
It risk senior Manager Fidelity Investments
I/s Applications Manager Foremost Farms
Director of It GE capital Americas
Manager Information security Genzyme
network Administrator Granite state college
chief of Architecture Hartford Financial Services
Manager of networking Harvard University
Director, network communications Hasbro
system support tech Horseshoe Casino
network operations Manager iBasis
Chief Technology Officer Illinois Department of transportation
Director of It Illinois Institute of technology
sr. technical specialist Infor Global solutions
Global networking Manager Invensys
Chief Technology Officer Dept of transportation
vice president - Enterprise computing Iron Mountain Inc.
It specialist/project Manager Irs
It Architect John Deere
senior systems Analyst John Hancock
technology Director Kaplan
It Manager Kraft Foods
senior tech. security Analyst L.L. Bean, Inc.
Director of It Leapfrog online
MIs Manager Liberty Bank for savings
It sr Mgr, operations Lockheed Martin
senior Director computer technology Maine Medical center
It network Manager Marine credit union
us solutions Architect McDonald’s corporation
vp network Engineering MFs
Director of It Miller and company
network Manager Museum of Fine Arts, Boston
Director of It national Amusements, Inc.
cto new york city Law Department
vice president, cto newsday Media Group
sr. technical Infrastructure Engineer nike, Inc.
Manager, It & Engineering northrop Grumman
vice president It oceanFirst Bank
Enterprise Applications Manager Partners HealthCare system, Inc
senior Manager, network Engineering Pfizer
network Administrator portland Water District
senior vice president Quantronix, Inc.
It Manager rockwell Automation
network Infrastructure supervisor scott county of Iowa
Manager It systems operations sloan valve company
cIo south shore savings Bank
Director network services Starwood Hotels and resorts
It Manager state of colorado
vice president of It the Allied Group
senior Manager, technology systems The McGraw-Hill companies
Data storage project Manager the tJX companies, Inc.
It Director the yale club of nyc
sr. Manager network Engineering timberland
network Engineer united Airlines
Information systems Manager united Way of connecticut
Manager of It Architecture Welch Foods, Inc.
Director of MIs yWcA
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SPOnSORSHIP LeveL UndeRWRITeR HOST COnTRIBUTOR exHIBITOR
sponsorships available per city 2 5 12 25
registrations for executives/staff 6 4 3 2
Full page, 4 color ad in Network World** yes no no no
Logo and session description in It roadmap cover wrap (10,000 subscribers, cover 2) yes yes yes no
Logo displayed on co-branded event ads in Network World and IDGE publications yes yes yes yes
Logo and link to your site featured on It roadmap conference site yes yes yes yes
company description on event website 50-word 50-word 50-word 50-word
company urL link on the event website yes yes yes yes
speaker name and title of presentation yes + listed on agenda page on website passport agenda yes no no
opportunity to set meetings with attendees pre-event via IDG Enterprise econnect yes yes yes no
company logo displayed in on-site signage yes yes yes yes
Logo featured on Agenda + Guide yes yes no no
30 minute Keynote during general session yes no no no
30 minute panel participation in track of choice*** yes yes no no
30 minute Business Technology Briefing yes yes no no
custom on-demand webcast**** yes no no no
custom Quick pulse survey**** yes no no no
private moderated luncheon or dinner yes no no no
Afternoon breakout session no no yes no
Exhibit space with one 6’ tabletop display 10x20 10x10 10x10 10x10
registration list yes yes attendee- attendee- only only
Lead retrieval yes additional additional additional fee fee fee
custom question for post-event survey yes yes no no
content featured on Itr online resource center yes yes yes no
post conference Executive summary yes yes yes yes
Event SponsorshipAs a sponsor, you’ll receive branding and awareness among leading network and It decision makers, and new opportunities to initiate and build deeper customer relationships through tracks of dedicated content and breakout sessions.
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2010 Sample Sponsors
3com
3pAr
A10 networks
Access northeast
Advizex
Aerohive networks
Akamai
Alcatel Lucent
Anue systems
Apposite technologies
Arcsight
ArIn
Belkin
Big Band LLc
Bluecat networks
certeon
china telecom Americas
china unicom
cisco
colospace
Digital Edge
EMc
Entulty
EsEt
extraHop
Force10 networks
Fortinet
Fortrust
Global Knowledge
IBM
Infoblox
Internap
Iron Mountain Digital
KAcE
Lancope
Logicube
Logitech
McAfee
Meraki
Micro Works computer center
Microworks
Mimosa systems
netcordia, Inc.
netQos, a cA company
netreo
netscout
network Instruments
nss
paetec
palo Alto networks
pccW Global
pillar Data systems
Q1 Labs
Quality technology services
Qualys
riverbed
ruckus Wireless
silver peak systems, Inc.
softLayer
sonicWALL
sophos
telecity Group
tippingpoint
tower stream
trusted computing Group
veroxity
viridity software
Watchguard
Wave systems corp.
Wildpackets
Xirrus
Zenprise
An IDG EntErprIsE EvEnt :: proDucED By: 9
About the ProducerIDG Enterprise, an International Data Group (IDG) company, brings together unique editorial brands (cIo, computerworld, cso, DEMo, InfoWorld, Itworld and network World) to serve the information needs of our technology and security-focused audiences. As a digital-centric media company we serve our reader and advertiser audiences with award-winning content and community, driving conversation and conversion, across our entire portfolio of awarding-winning, websites, events, magazines, products and services. In addition, the cIo Executive council, a peer advisory service, brings together the nation’s top cIos, as well as provides community and leadership development tools for their staffs.
company information is available at www.idgenterprise.com.
Contact InformationFor more information about the It roadmap conference and Expo series reaching It professionals, please contact your network World sales executive or:
Mike McGoldrick Brian Klunk regional sales Director - East regional Account Manager - West [email protected] [email protected] 508.766.5459 415.267.4514
REV: 10/8/2010
2011 IT Roadmap Conference Calendar
February 8 ............. new york, ny ........ Javits convention center
March 15 ................ chicago, IL ........... Donald E. stephens convention center
April 28 ................. Denver, co ........... colorado convention center
June 7................... Boston, MA ........... Hynes Convention Center
W/o september 19 .... Dallas, tX ............ venue tBD
october ................. san Francisco, cA ... venue tBD
november .............. Washington, Dc...... venue tBD