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20/twenty a Parents Manifesto

Senior Thesis | Presented by Kelly Navari

ART470 | Kate Bingaman-Burt

Brand Positioning

Brand Identity

Logo

Logo Variations

Visual Language

Typefaces

Color Palate

20/20 Beginnings

Pattern Set

Deliverable Set

Hang TagsThe Book

Table of Contents


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AssessmentThe 20/twenty brand is designed to impact both children and parents.

It needs to show children that they can create and control their ownsurroundings. It needs to show parents that they can allow theirchildren a greater sense of self from a very early age.

Universal Message20/twenty a Parents ManifestoRespecting Time. Honoring Children. & Changing Social Norms.

GoalsIn order to support the universal messgae of respecting time, it is themission of the 20/twenty brand to encourage people to teach theirloved ones what they have learned thoughout their time here.

Honoring children is the notion that even young kids can understandbig thoughts. Honesty and transparency with children will allow them

to develop understanding and their own personal point-of-view.

Changing social norms comes from the movement away from pink &blue, and into a greater variety that hopefully provokes creativity.

Brand Positioning


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20/20 a Parents Manifesto



Brand Identity


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2 Height

1.5 Height

1 Height

2 Height

1.5 Height

1 Height

Logotype Variations 20/20 a Parents ManifestoSenior Thesis | Presented by Kelly Navari



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AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Vag Rounded

Neutraface Slab Text (Demi Italic)

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789




Typefaces

Primary Typeface Secondary Typeface


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Color Palate


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The Pattern Set

Build your own


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Childrens Deliverables


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Hang Tags


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The Book


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