NavajoStichting Marketing Congress

BriefingNavajo, the experience-activation bureau of the BBDO-group, decided to show their work and the high degree of service for its clients at the Authenticity Congress organized by Stichting Marketing.

Central ideaDon’t build the next conventional stand, but create VIP toilets.

Results• Rest rooms were the

coziest place that day• People stayed talking to

each other• More than 300 business

cards were collected (which means 1 every 2 minutes)