natuzzi editions turnkey gallery brochure

turn-keyGalleryproGram

Why Natuzzi EditioNs

Why a GallEry coNcEpt

• Rich histoRy:

For more than a half-century,

the Natuzzi Group’s core mission

has been to create quality, hand-

crafted upholstery using the best

leathers in a compelling range of

styles, configurations and colors

and constant investments in r&d.

• UnpaRalleled comfoRt

and design:

Natuzzi Editions combines expert

craftsmanship, unique comfort,

uncompromising style and italian

passion to bring you exciting

products specifically designed for

meeting customer’s needs.

• ceRtified pRodUction

pRocess:

products are manufactured only

in Natuzzi Group-owned factories,

where we control 90% of raw

materials.

• high-tech sUppoRt:

a sap integrated system controls

administrative functions, the

production process and order

management.

• the Natuzzi Editions gallery

ensURes a cooRdinated look

where design, colors and materials

always match.

• the gallery enhances value and

attention to the product, thUs

maximizing the RetURn peR

sqUaRe meteR.

• it creates an immediate focUs

for every consumer who enters

your store.

• the gallery makes consumers feel

at ease, comfoRtable and

Relaxed.

• it’s a UniqUe sales

enviRonment that sets your

store apart from the competition.

• the program is backed by a fUll

Range of sUppoRt, including

space planning, training, service

and marketing.

ExamplE oF a 9 Group GallEry

side view

front view

display system elements

branded suspended beam

walnut grain melamine flooring

wall pictures

leather swatches trolley

educational totem with tv screen and leather swatches

screen devider with logo

schematic holder

double-side, free-standing wall with decorative boiserie panel

ExamplE oF a 16 Group GallEry With all optioNal ElEmENts

front view

side view

display system elements optional system elements

leather walllighting wall with decorative bookcase screen

branded free-standing totem

entrance wall with boiserie and tv screen

lighting wall with plain white screen with text

small pillow display

large

pillow display

EducatioNcENtEr

• the Natuzzi Editions Education

center is a RevolUtionaRy

display system that creates a

unique and dedicated environment

while maintaining a degree of

flexibility required for your retail

floor.

• all elements are free-standing and

easy-to-install. No professional

installation is required which means

you can create a Natuzzi Editions

branded environment in almost

any space.

• the presentation infoRms and

edUcates consUmeRs, guiding

them to make the best purchase

for their home and lifestyle.

• the center engages the

consUmeR, clearly communicating

the Natuzzi Editions brand values

and product features.

display system elements

educational totem with tv screen and leather swatches

screen devider with logo schematic holder

double-side, free-standing wall with decorative boiserie panel

pRodUct

stylish, high-quality Natuzzi Editions

branded furniture

• product platform analysis including:

style

price point

Function

color

category

configuration

• Visual & display guidelines

cUstomeR seRvice

• Web-based order entry system

• online order status report

• online photos and schematics

■ vers. 446

■ vers. 182 + 481

■ vers. 446

B795

SCHEMATICS

COMPOSITION EXAMPLES

B795

© 2012 Natuzzi S.p.A. - All rights reserved. The trademark, logos and designs are property of Natuzzi S.p.A. Any unauthorized reproduction,copying, disclosure, modification or use (in any way) is strictly forbidden.

This information is based on the latest product information available at the time of printing. The right to discontinue and makechanges is reserved. Printed on 29/01/2014 - Pricelist 91

What do WE oFFEr

tRaining

• introduction to Natuzzi and our

brand values

• product training

• leather training

• order management and operations

training

display system seRvices

• project coordination

• detailed layout of product and materials

• technical sheets of all display elements

b893

b817

b768

b814

DESIGNED FOR COMFORTABLE LIFE

wednesday, november 14 2014

10:00 am

oxford street, 12 xxxx.

NATUZZIedITIoNs GALLeRY IN XXXX

YoU ARe coRdIALLY INvITed

To The New opeNING.

Inspired by the Italian heritage of craftmanship, each Natuzzi Editions model is perfectly suited to your varied lifestyle and home requirements.

NATuzzIEDITIONS.COM

3-seat sofa with ottoman in leather $0.000

ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS


ADDRESS ADDRESS ADDRESS ADDRESS

Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquid ex ea commodi consequat. Quis aute iure reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint obcaecat cupiditat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

432982 Natuzzi_Editions_Dbl_A3_L2.indd 1 4/1/14 4:12 PM


NATuzzIEDITIONS.COM

discover our new collections.



sectional and ottoman in leather $0.000






opening campaign neW collection campaign

single page single page

double page double page

3 seater sofa in leather $0.000 3 seater sofa in leather $0.000

wednesday, november 14 2014

10:00 am

oxford street, 12 xxxx.

NATUZZIedITIoNS GALLeRY IN XXXX

YoU ARe coRdIALLY INvITed

To The New opeNING.

3-pc sofa set in leather $0.000


NatuzzIEdItIoNs.com

Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquid ex ea commodi consequat. mollit anim id est laborum.

ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS ADDRESS

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adveRtising & maRketing

• advertising kit templates

and high-res images

• reserved web area

with image library

• dealer locator

• links to dealer website

• product and brand news

on social media

3-seat sofa in leather $0.000 3-seat sofa in leather $0.000

3-pc sofa set in leather $0.000 discover our new collections.


NatuzzIEdItIoNs.com




Italian comfort on sale.


NatuzzIEdItIoNs.com

Sectional in leather $0.000



PLusH PILLoWBacK aLL LEatHER

coNtEmPoRaRY 3 aLL LEatHER sEctIoNaL $1,750tRaNsItIoNaL aLL LEatHER RoLL aRm $1,750

$1,340$2,000

$2,000

$2,000

$2,000

modERN aLL LEatHER soFa $1,120


HIGH POINT FURNITURE MARKET APRIL 5TH-10TH 2014

NATUzzIEdITIONs.cOM

HIGH POINT sHOWROOM 130 WEsT cOMMERcE AVENUE OPEN FROM 8AM. TO 7PM.

We are proud to present the ultimate in Italian comfort.

432982 Format_Natuzzi_Ed_Sing_A4_L3.indd 1 4/1/14 5:05 PM

PLuSH PILLOWBACK ALL LEATHER

CONTEMPORARY 3 ALL LEATHER SECTIONAL $1,750

TRANSITIONAL ALL LEATHER ROLL ARM $1,750

MODERN ALL LEATHER SOFA $1,120

$1,340


NATuzzIEDITIONS.COM


$2,000

$2,000

$2,000

$2,000





Italian comfort on sale.


sale campaign tRade campaignneW collection campaign

single page single page

double page double page

HIGH POINT SHOWROOM 130 WEST COMMERCE AVENUE OPEN FROM 8AM. TO 7PM.

HIGH POINT FURNITURE MARKET APRIL 5TH-10TH 2014

NATUzzIEdITIONS.COM

We are Proud to Present the Ultimate in Italian Comfort.

432982 Natuzzi_Editions_Dbl_A3_Trade_L4.indd 1 4/2/14 11:22 AM

paRtneRship

• signed and completed display

system agreement

• committed floorspace 100%

dedicated to the display of Natuzzi

Editions branded upholstery

products

• Willingness and ability to follow-

through on minimum time

requirements

• partnership attitude and compliance

with Natuzzi ethical values

• ability to implement multiple

display systems within the agreed

geographic area

bRand sensitivity

• advertising and communication

activities according to Natuzzi

Editions advertising guidelines

and templates

• allowed use of the Natuzzi Editions

display system

• compliance with visual guidelines

and final project

• correct use of Natuzzi Editions

trademark

What do WE asK

natuzzieditions.com

For any Further inFormation, please ask to your sales representative

natuzzi editions turnkey gallery brochure

Documents

natuzzi editions gallery

freestanding wall

natuzzi editions brand

natuzzi groupowned factories

revolutionary display

natuzzi groups core

sap integrated system

tv screenlighting wall