natural resources inventory & monitoring: marketing service offerings
DESCRIPTION
Marketing service offerings with emphasis on engagement of target audiences, promotion of service offerings, and measures of effectiveness.TRANSCRIPT
Marketing Service Offerings
Tanner JesselIS 553 – Specialized Information Agencies and Services
School of Information SciencesThe University of Tennessee
NPS Inventory & Monitoring
Source: NPS.gov, Facebook.com
1: Engagement of Constituency
Engagement of Constituency
Source: GoGulf.com
Positioning
Facebook , Twitter, G+, LinkedIN, Pinterest
Source: GoGulf.com
Mission / Plan of Action
Be where your customers are.
Source: GoGulf.com
Audience:
Varies by platform.
Source: Smokeybear.com
Promotion:
Be “bear aware”
Source: http://go.nps.gov/bearcam
2: Tools and Visualization
Wildlife cameras live-streaming bears fishing!
Source: Wikimedia Commons
Positioning
Serve Internal, External Customers
Source: RapidMinder.com
Mission / Plan of Action
Services, Widgets, Feeds
Source: nps.gov
Audience:
Varies by platform.
Source: USGS.gov Blogs
Promotion:
“App-lify” data
Questions?