Creating AmbassadorsGuy ThompsonExecutive Director, External Affairs

2,300 Environmental Leaders

Employee survey 2007 Agree

I am confident in advocating Natural England’s key

policy positions to our stakeholders

16%

I am confident in advocating Natural England’s

core purpose to our stakeholders

33%

Natural England does a good job of keeping me

informed about matters affecting me

24%

Phase one

Workshopfeedback

Employee survey (post workshop –

08)

External Stakeholder

research – post workshop - 08)

I can confidently describe the purpose of Natural England

I am confident advocating Natural England’s core purpose to our stakeholders

How well are people from Natural England able to communicate core purpose?

90% 59% 76% (agree)

Content: varied and creative

Success speaks for itself

• 96% of staff attending the policy briefings felt they were now more equipped to talk confidently about our policies

A very useful session, well

presented and informative

Good, well informed

presentation

A really good idea and well executed

As a relatively new starter I

found the briefing very useful. Thank

you.

The acid test: Oct 2009

2008-09target

2008-09 result

2009-10 target!

Half-year results

Percentage of our staff confident talking about our purpose

75% 72% 90% 78%

Percentage of staff confidentin talking about out policies, as appropriate to their role

50% 70% 80% 76%

0

10

20

30

40

50

60

70

80

90

Target 08/09

Oct-07 Mar-08 Oct-08 March 09* Oct-09

Percentage of staff

confident in talking

about our purpose

Percentage of staff

confident in talking

about our policies,

as appropriate to

their role.

Stakeholder Relationship Management in Natural England

• Stakeholder Relations Team

• Account Management principles

• Account Management Framework

• NAMs, RAMs and Relationship Directors

• Relationship Plans

• Stakeholder Survey

Where Account Managers Operate

Us Our Stake-holders

Conclusions and our next steps