native advertising presentation slides
TRANSCRIPT
WHAT YOU SEE IS WHAT WE GET
Masterclassing:Cannes Lions 2016
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BRANDS ONLY HAVE 9 SECONDSto grab a consumer’s attention
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IMAGES ARE IMPORTANT
HUMANS PROCESS IMAGES 60,000x FASTERthan text
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GUMGUM’S MISSIONis to add value to every connected image
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WHERE ARE CONNECTED IMAGES?
Editorial
Social
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BEING VIEWABLE IS NOT THE SAME AS BEING SEEN
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Native
OUR PRODUCT FAMILIES
In-Image
Native Ad
In-Screen Creative Gallery
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WHAT WE DO
AdvertisingOur ads are served in-line with content, where users’ attention is already focused
Visual IntelligenceWe scour media For all images that relate to your brand
Site MonetizationWe help publishers turn images into sources of revenue
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ADVERTISING
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COMPUTER VISION
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Image Recognition at work
PREMIUM PLATFORM
400MGLOBAL REACH
10BMONTHLY IMPRESSIONS
2K+PREMIUM PROPERTIES
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OUR UNITS
CARMAX
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LAY’S PREMIUM PROGRAMMATIC
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THE MINDY PROJECT (HULU)
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NEIMAN MARCUS
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APPENDIX
BRAND SAFETY
DoubleVerfiy'sBrandShield on every campaign
Explicit Semantic Analysis
Key Word Extraction
Threat, Event and Page Classification
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GumGum's image recognition technology also acts as a brand safety net, by being able to detect images with nudity, tornadoes, etc.
Additionally, We Utilize:
