native advertising - vietnambusiness.tv · business . em trå it cho k' tác ca tuán htrng...
TRANSCRIPT
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Native Advertising
moving beyond Display
By: Phuong Nguyen
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1970’s500 Ad per day
2010’s5,000 Ad per day
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but audience wants pleasure
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we need a
game changer
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Native Ad: moving beyond Display
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Including 4 core ad formats
Right format
Right style/design
Right Ad delivery
technology
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helps to lift up brand awareness
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and higher purchase intent rate
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How do I benefit?
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BENEFIT FOR PUBLISHERSBENEFIT FOR ADVERTISERS
Seamless Ad experience --> better readership
New revenue stream & higher ROI
Higher ad effectiveness, less ad blindness
Increase brand perception, higher engagement
Highly customizable to campaign needs
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Native Ad formats in Vietnam
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IN-FEED NATIVE ADS
Facebook Yahoo!
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IN-FEED NATIVE ADS
PC – Outstream VideoMobile - Outstream Video
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CONTENT RECOMMENDATION WIDGETS
VnExpressBrandsVietnam
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PROMOTED LISTINGS
VnExpress
KidPlazaDantri
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PAID SEARCH
Google Yahoo
Ask
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CUSTOM CONTENT UNITS dep.com.vn
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successful case
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Cost per completed view
Source: AdAsia Vietnam
Out Stream AdAsia
Netword77%
YoutubeTrueView
35%
Out Stream AdAsia
Netword$0.02
YoutubeTrueView
$0.0225s view Rate Cost per 5s
view
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Thank you!
Q & A