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www.imagineadv.com • 866-832-3214
“OVER 20 YEARS OF EXPERIENCE DELIVERING UNIQUE AND EXCITING MARKETING SOLUTIONS TO THE HOME FURNISHINGS INDUSTRY”
NATIONAL PROMOTIONS
Who We AreImagine Advertising believes Marketing Should Be More Like Candy and Less Like Medicine. Focusing on the sweet spot for our clients has earned us many prestigious industry innovation and creativity awards over the past 20 years. It’s our unwavering passion to drive sales velocity for Brands and Retailers. It’s steering an intelligent conversation about where they are going and then connecting brands with consumers along their path to purchase. We believe a well-thought-out strategy and tactical execution can outsmart the competition—without having to outspend them.
We have 4 principles to help our clients get more placements and increase sales velocity:
INNOVATECreative
Strategic PlanningBrand/Corporate IdentityRetail & Brand Consulting
Website Creation & ManagementPrint Plus MobileEmail Marketing
PPC/Google AdWordsOnline Display/Web Video
Local Geo-MarketingText Marketing
Social Everything
Partnership Marketing & PromotionsProduct Placement
Sweepstakes Creation & ManagementStore Loyalty Programs
PrintBroadcast/Web
Media Planning & BuyOn-Line/Digital
Mobile MarketingSocial Media Engagement
In-Store P.O.S.Sales Collateral
INTERRUPT
INCENT
INTERACT “MARKETING SHOULD BE MORE
LIKE CANDY AND LESS LIKE
MEDICINE”
“OVER 20 YEARS OF EXPERIENCE CREATING, MANAGING AND IMPLEMENTING BRANDED PRODUCT CAMPAIGNS AND PROMOTIONS.”
Award-Winning Campaigns
• Recipient of 3 Hermes Creative Awards in 2013
• 2005-2012 Featured Writers and Retail Trainers for the Home Furnishings and Consumer Durables Industry
• Recipient of 3 Hermes Creative Awards in 2007
• In 2007 Recipient of 6 Awards from the MarCom Creative Awards
• Catalyst Magazine recognized Flora Stopher (Creative Director/ Imagine Advertising), as one of the “Top 50 Entrepreneurs” in Atlanta for 2006
• Recipient of 6 MarCom Awards in 2006• 2005 Promotional Marketing
Association – PMA – Gold Reggie for Best Multi-Channel Promotion in North America for Ashley Furniture Industries, Inc.
• Direct Marketing Association – DMA Echo Award – Best Direct Marketing Campaign in North AmericaTempo Awards – CADM (Chicago Area Direct
Marketing) - 1st and 2nd Place for Best Direct Marketing Campaign B2B
• First Place – Most Innovative Production Technique Used in Business Space Advertising
• Second Place – Most Creative Business Space Advertising
• Printing Industries of America (PIA) Premier Print Awards: Best Corporate Identity & Advertising Program
• Best Corporate Identity - Business to Business
• Best Corporate Newsletter• Best Trade Show Materials• Best Self Promotion for Use in Direct
Mail• Advertising & Promotional Campaigns
Used as Case Studies in the Times Mirror College Textbook - “Global Marketing, A Managerial Approach”
From home makeover shows, sweepstakes, movie and television properties and more, we
have extensive experience in creating and implementing national partnership promotions.
National Promotions & Partnerships
Omni-Channel. Plus More.We are the leading full-service marketing agency in
the home furnishings industry, integrating traditional
media with web and digital.
Design Print Online Multimedia Promotions Social Signage
• Home Furnishings Category Sales – $286,973,000,000
• Furniture Only Sales 2014 - $97,000,000,000 (U.S. Census Data – Retail Storefronts)
• Furniture Sales Projected to - $102,500,000,000 by 2017 (21.7% increase) Furniture Today Magazine
Retail Establishments – 90,692Employment – 502,000Labor Income - $19,173 (Millions)GDP – $25,783 (Millions)SOURCE: US CENSUS BUREAU, US BUREAU OF LABOR STATISTICS, US BUREAU OF ECONOMIC ANALYSIS, AND IMPLAN 2012 DATABASE
U.S. Retail (Furniture Category)
FURNITURE AND BEDDING SALESU.S. total in $Billions
2012
$84.2
2017
$102.5
% Change
21.7%
Projected Increase
How We Support The Home Furnishings Industry
• Serviced over 3,000 retailers in North
America both large and small
• Produced over 2,000,000,000 (two
billion) print circulars, newspaper ads
and direct mailers
• Designed and executed delivery of
over 1,500 unique point-of-sale items
to furniture retailers world-wide, all
designed and produced in-house
• Exclusively designed and produced
award-winning signage for over 800
In-Store Furniture Galleries operating in
North America
• We’ve created and currently host
hundreds of furniture websites for
furniture retailers in North America
Approved Vendor to Buying Groups Such As:
Vendor and Partner to Manufacturers Such As:
Vendor to Hundreds of Independent Retailers Such As:
Plus More!
Plus More!
FURNITUREMARKETINGGROUP
What This Means For Your PropertyImagine is your access to the $100,000,000.00 U.S. Furniture
Category. Increased saturation on the local level through a true
multi-channel promotion and local vendor integration.
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Window Cling - Local Incentive Partner
Spider Stand with Banner
Drop Box
Floor Graphics - Local Incentive Partner
6” Table Top Characters - Local Incentive Partner
6” Table Top Characters - Furniture Retailer
Entry Form Pads
It’s not enough to have a great idea, you must have a solid “go-to-market” strategy.
Go-To-Market Strategy
Market Sell-In
Industry Press and Double Truck Ads
Email Blasts to Participants
Approved Material Online Order Site
RequirementsA turn-key promotion for retailers.
A process model we invented for the home furnishings industry which has proven successful for over 15 years.
Dealer requirements:
1. Market fee per store (more than 15
call for pricing). Fee includes 3 pack
of movies per store to play in kids’
area, social media posts, listing on the
national locator page and local event
ideas.
2. Display POP kit during promotional
period.
3. Run one print element in zip codes
around their store.
4. Post web banner and circular/mailer
on their website.
5. TV commercials, web video, email,
mobile marketing, GWP are optional.
Custom Landing PagesCustom landing pages are created for each participant to drive consumers
to online games, movie trailers and more.
Promotion Development
(Print/TV/Web/Online, etc)
2-3 months
Customer Acquisition
• Direct sell to manufacturers, retailers, and buying groups.
4 months
Timeline