national youth leadership summit 2016 proposal
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AIESEC IN GHANAMINISTRY OF
YOUTH AND SPORTSIN PARTNERSHIP WITH
NATIONAL YOUTHLEADERSHIP SUMMIT
FEBRUARY, 2016 | RAMADA BEACH RESORT | TESHIE-NUNGUA, GHANA
Equipping the youth to drive the social and
economic needs for a sustainable development“ ”
AIESEC is the world’s largest youth-led organization developing potential of young people worldwide. Founded after the Second World War with the vision of achieving Peace and
Fulfilment of Humankind’s potential, AIESEC places its confidence in young people to unlock a better future for the world and prevent similar conflicts. Present in over 125 countries and
territories with 70,000+ members across 2600 universities, we offer people life-changing experiential learning experiences, volunteer and professional internships. Since 1948, we have
developed over one million leaders, including a Nobel Peace Prize laureate, Martti Ahtisaarri of Finland and any prominent world, business and civil society leaders.
AIESEC believes that leadership is the fundamental solution to pressing issues and the key to building a better world. That is why we offer advanced leadership framework to young people, providing them with hands-on experience, practical skills and spaces to reflect learn and become
the best possible version of themselves. AIESEC develops responsible young leaders who are self-aware, world citizens, able to empower others and always strive to find solution.
About
125COUNTRIES &TERRITORIES
500+CONFERENCES
ANNUALLY
2,600+UNIVERSITIES
8,000+PARTNER
ORGANIZATIONS
8,000+INTERN PLACEMENTS
ANNUALLYWORLDWIDE
20,000+VOLUNNTEER PLACEMENTS
ANNUALLY FORVOLUNTEERS WORLDWIDE
70,000+ACTIVE
MEMBERS
1,000,000+ALUMNI
Profile of AIESEC Members
Business
Age
Area of Studies
Humanities/Social Science
18 - 2223 - 2526 - 30
Information Technology
Female65%
Male35%
85%10%5%
65%
25%
10%
FIRST LOOK - ABOUT NATIONAL YOUTH LEADERSHIP SUMMIT (NYLS)
GLOBAL YOUTH DELEGATES CORE TEAM
ALUMNIEMBASSIES
CORPORATES
PARTNERS
3001 million 60
50
30
10 15
LOCAL CHAPTERS
9
Business leaders will provide resources for the projects that will support implementation of the Global Goals
and align their CSR strategies to current trends to catch up with impact-seeking millennials.
Civil Society Representatives: Youth Organizations and NGOs will co-create meaningful partnerships and
collaborate for positive impact.
High-Level Guests: Youth ministers and UN representatives will support organizations and youth leaders in
making a world a better place to live.
300+ youth leaders will ensure and support the implementation of these goals
Who are our Targets and Why:
Development Goals, to be able to
grasp the potential of the Sustainable
Development Goals and the role role
that each stakeholder plays in it,
especially the youth.
The event will act as a platform, conne-
cting different sectors and providing
an opportunity for everyone to come
together and act collectively.
The AIESEC Youth Leadership Summit
is a place where new and actionable
ideas will be born to be implemented
to impact Ghana, the world and its
future.
The AIESEC National Youth Leadership
Summit is a 5-day conference bringing
together young leaders from 9 univer-
sities across five regions of Ghana with
experts, government, business for a
conversation around global issues and
the new global agenda.It is a call to
action from youth nationwide to focus
on the impact young people can make
today and even beyond.
At AIESEC Youth Leadership Summit,
we will take a deeper look into the
state of the world, the state of Ghana
and the impact of the Millennium
THE VENUE
Ramada Beach Resort
has become a beacon
of quality experiences
in the Greater Accra
Region. Its facilities and
execellent customer care
preceeds it,
setting standards in the
industry by focusing
on customer care and
making the resort
as comfortable and homely
as possible for all clients.
Teshie-Nungua is a coastal town located in the Greater Accra Region
of Ghana. It’s the 9th most populous
settlement in Ghana in terms ofpopulation, and home to
a rich diversity of peoples and cultures.
It’s also home to the National Officer Cadet Training School
and Kofi Annan International Peacekeeping
Training Centre (KAIPTC)
'
Teshie-NunguaHost City for
NYLS 2016
NATIONAL YOUTH LEADERSHIP SUMMIT 2016EVENT TIMELINE
23RD - 28TH FEBRUARY
23rd
24th
25th
26th
27th
28th
OPENING CEREMONY
The grand inauguration of the 5 day conference graced by the presence of, corporate, partners and media dignitaries
SHAPING YOUTH DEVELOPMENT
Defining the needs of the youth and aligning our operations to meet these needs.
SHAPING YOUTH DEVELOPMENT
Motivational talks on the power of volunteerism, collaboration and entrepreneurship
TEAM BONDING
Personal development space and member bonding activities to strengthen relationships and promote collaboration within the entity
YOUTH TO BUSINESS FORUMThe youth to business forum isan initiative powered by AIESEC driven by a global need for busi-nesses and youth to communicateon major issues and generate ideas for future actions.
GLOBAL VILLAGE
It is an Open Cultural Exhibitionfeaturing 5 regions with diverse display of clothing, food, language,dance, music.
NATIONAL YOUTH VOICE TALKSNational youth voice is a platform that enables youngsters to under-stand the importance of speaking up for things of personal professional and social relevance.
ALUMNI HOMECOMING
An event to reconnect past
AIESECers and current members with the aim of building a solid relationship to achieve our vision.
GALA DINNER
An evening of wining and dining
with our partners, associates and stakeholders. A night that would see the celebration and recognition of achievement from across the committees
COLLABORATIONAVENUES
10 top Company Leaders
OutReach :
YOUTH TO BUSINESS (Y2B) FORUM
Objective:
The youth to business forum is an event which connects the top young leaders to national business leaders to explore the topics of leadership, innovation and corporate responsibility.
Date: 26th February
OPENING CEREMONY
Objective:Opening Ceremony of National Youth Leadership Summit will be informing 300 delegates from 5
regions of Ghana on the growth story of Ghana and on how far
we have evolved ourselves in terms, ideas, innovation and
technology
Date: 23rd FebruaryOutReach
300+ Youth
NATIONAL YOUTH VOICE
300+ Tertiary andSnr High School Students
OutReach :
GLOBAL VILLAGE
Objective:A cultural extravaganza where 300+ Ghanaians
will go through 10 regions of local culture and other
international cultural experiences ranging from
clothing, food, drinks, dance etc. This will provide
the for the delegates to witness
and discuss culture, habit and country
realities
OutReach :300+ International /National Youth
Date: 26th February
Objective:National youth voice is a platform that enables youngsters to understand the importance of speaking up for things of personal,professional and social relevance. A Global Goal campaign will feature series of talks.
Date: 27th February
ALUMNI HOMECOMING & GALA DINNER
Objective:
The Gala dinner will be an evening of dining and networking with all
AIESECers, alumni, partners, collaborators, media, corporate
associates and stakeholders
300+Youth & Alumni Gathering
OutReach : Date: 27th February
COLLABORATION BENEFITS
With about 60% of Ghana’s 28 million people being aged
30 or less, National Youth Leadership Summit provides
organizations a unique platform to reach, engage and
interact with a target youth not only in Ghana but across 5
continents in the AIESEC Network.
O Brand engagement opportunities with 300 delegates (nationals
and non-nationals)
O Outreach through campaigns on Twitter, Facebook, YouTube,
and Instagram
O Content generation and community building through interactive
platforms
O Diversity of delegates, speakers and dignitaries
O Product activation and instant feedback mechanism through the
5-day conference
O Being a part of the Global Youth Leadership Movement - AIESEC
NATIONAL FACEBOOK OUTREACH
15,000+
TWEETATHON IMPRESSIONS
78,753
GLOBAL FACEBOOK OUTREACH
1,399,000+
GLOBAL TWITTER FOLLOWERS
58,186
GLOBAL INSTAGRAM REACH
6,298NATIONAL INSTAGRAM REACH
1000+
Online Media Reach Platinum Gold Silver
Platinum package: USD 20, 000 USD 15,000Gold package:
Silver package: USD 10,000
COLLABORATION BENEFITS
3 external mentions— online articles
50 customised Instagram posts
20 customised Instagram posts
50 tweets with collaboration hashtags
20 tweets with collaboration hashtags
2 onsite videos for Opening / closing credit
in 5 conference session videos
On ground Media Outreach
3 mentions - newspaper ads
1 mention in newspaper ad
Primary mention in newspaper ads
5 radio mentions
2 primary partner mentions on TV
Branding on all venue collaterals
Daily mentions during conference sessions and presentations
Partnership Modules Benefits Offered Quantity Platinum Gold SilverCentrally located ‘ Your Company represents NYLS’ banner
Back inside cover feature in the main conference brochure
Back cover feature in the main conference brochure
Advertisement in conference after -movie
Half page company feature in all NYLS emails sent to delegates
Full page company feature in all NYLS emails sent to delegates
Session branding
Company feature on conference page on social mediaBranding on conference T– shirt / shirts
Branding on Bag Stuffers
Branding on conference Note-books and other stationery
Feature on the main event backdrop
Dedicated Company fall banner inside the main conference hall
Company Souvenirs in the delegation kitsCompany videos playing during breaksCompany banners in the partners' lounge
3
300
300
-
150
10
5
300
50
50
200
1
3
2
250
-
1
ATTENDEECOMMUNICATION
SPECIALTY ITEMS &APPAREL
ON-SITEVISIBILITY
300
COLLABORATION BENEFITS
Partnership Modules Benefits Offered Quantity Platinum Gold Silver
Exclusive standee & banner spaces in meeting rooms
Feature on delegate Lanyards and ID cards
Branding in conference message boothsBranding on Visual Displays across the venueCompany Souvenirs in delegate rooms
Opening Ceremony
Global Village
Youth to Business Forum
Kiosk space for delegate interaction and product displayProduct Testing to enhance user brand experience
Giveaways through awards and recognition
Branding on venue direction signboards
1
8
2
200
50
2
250
50
2
Company banners at the entrance
Co-Presenters
Co-Presenters
Workshop partners
2
6
SPECIALEVENTS
BRANDENGAGEMENT
ON-SITEVISIBILITY
Platinum Partner Gold Partner Silver Partner
Company gets access to all collaboration avenues
Company gets to choose 3 of the collaboration avenues
Company gets to choose 2 of the collaboration avenues
PREMIUMKIOSK
PACKAGE
USD1500
STANDARDKIOSK
PACKAGE
USD1000
DETAILSAn exclusive space for your company
to have engagement with your services/products at NYLS through a means of a
kiosk/arena, designed completelyin your companies brand elementsfor 2 days. Your compnay will also have the space to run a workshop during the Youth 2 Business Forum on the 26th. You will also be recognised on our media platforms.
branding.Your company will also
COST
OTHER PRODUCTS
EXCLUSIVE PACKAGES
Days : 26th and 27th February
USD1000
An exclusive space for your companyto have engagement with your services/products at NYLS through a means of a
kiosk/arena, designed completelyin your companies brand elementsfor 2 days. You will also be recognised on our media platforms.
Days : 24th and 25th February
National Youth LeadershipSummit 2016 Consultants
GIFTY ANNAN-MYERSManaging Director
Canadian University Application Centre
CHARLES ODOOMChief Executive Director
First Code Management Services
National VP Incoming Global Internship Programme/
Conference ManagerWinifred Gyimah
Email: [email protected]: 0247130989
Organizing Committee PresidentSylvia Addu
Email: [email protected]: 0268831645
For further clarifications pleasefeel free to get in touch: