national writers union 2013 - web 2.0 strategies and tactics for writers
DESCRIPTION
Advice for writers working to create and maximize their Internet footprint and marketing strategy.TRANSCRIPT
Don Lafferty
@donlafferty
Internet Usage - Americas
Facebook - by the Numbers• There are 185 million Facebook users in the US, representing 65% of the population.
• Facebook users spend an average of 16 minutes a day on the site.
• 25% of all content shared on The Internet is done through Facebook.
• Facebook is responsible for26% of all referral traffic.
User age distribution on Facebook in United States
Twitter – by the Numbers• There are 107 million Twitter users in the US, representing 30% of the population, and 50% of all online users.
• 30% of Twitter users have an income of over $100K.•36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes
• Twitter accounts for 4% of referral traffic.
90% of consumers make purchasing decisionsbased on peer recommendations.
Only 14% trust traditional advertising.
Word Cloud Generators
http://worditout.com/word-cloud/make-a-new-one
http://www.wordle.net/
Social Media Footprint
Your Internet Footprint
Your Internet Footprint
Arts Organizations
and Social Media
� 99% Using Facebook
� 74% Using Twitter
� 67% Using YouTube
Facebook Branding
Facebook Reach
Promoted Post
Pinned Post
En
gag
em
en
t
The Magical Amount
For every time you sell, market, or otherwise talk about yourself, you need to provide 12 pieces of content that enhance the quality of, or provide value to your community.
Target Connections
�Readers
�Colleagues
�Booksellers
�Connectors/Media
Listening Effectively
What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS?
Build Your Listening Post
�Google Alerts
�Twitter Search (HootSuite or TweetDeck)
�Nutshell Mail
� SocialOomph
�RSS -> Google Reader Feedly
�Others
Search Results
�Blogs
�Traditional Media
�Status Updates
�Press Releases
�Event Announcements
�Events in REAL TIME
Measuring Results
�# of Connections/Friends
�# of comments on your blog post
�# of mentions
�# of shares
�# of likes
Measuring Results - Facebook
Measuring Results – Bit.ly
Measuring Results – Google Analytics
The Cost of Social Media
�The average entrepreneur in the U.S.
earns $75/hour.
� Consultants can charge from $30-
$50/hour for execution services, and
from $1500 to $25,000/month for
strategic support.
�Tools can cost from $20-$6000/month
depending on the scope of your needs.
Resources� http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
� http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
� http://www.businessinsider.com/a-complete-breakdown-of-how-everyone-wasted-time-on-the-internet-in-2011-2012-1#there-are-more-than-800-million-internet-users-on-facebook-200-million-joined-in-2011-12
� http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914
� http://www.internetworldstats.com/stats2.htm
� http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx
� www.problogger.com
� www.socialmediatoday.com
� www.copyblogger.com
� www.marketingprofs.com
Don Lafferty
@donlafferty
www.donaldlafferty.com
Don Lafferty
@donlafferty