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National Tourism Week
Summit 2017May 12, 2017
Monday, May 15, 2017
2016 Economic Impact of Tourism in Buncombe CountyStephanie Pace BrownAsheville Convention & Visitors Bureau
VISITOR SPENDING
Visitors spent $1.9 billion
in 2016
Generating $2.9 billion in total
business sales
VISITOR SPENDING
519.7
430.8 426.5
265.5222.0
0
100
200
300
400
500
600
Food Retail Lodging Rec Trans
2015
2016
$ million
SHORT TERM RENTALS
$2.1m (0.9%)
$10.7m (3.7%)
$28.3m (8.4%)
0.0
5.0
10.0
15.0
20.0
25.0
30.0
2014 2015 2016 (est)
JOBS
26,700 jobs are sustained
by visitors
15% of jobs in Buncombe
County
JOBS
14.8%
16.7%
48.0%
51.4%
99.7%
0% 20% 40% 60% 80% 100%
TotalEconomy
Retail
Recreation
Food & bev.
Lodging
DirectIndirect and induced
TAXES
Tourism generated $365 million in tax
revenues, including
$202.5 million in state and local taxes
TAXES
This helps to offset the average
household tax burden by $1,800
per household
$43ROI
Visitor Spending
$3.92
ROI
Sales and OTax
Asheville is:A good place to start a
business
67%
177%
Asheville is:A good place to attend
college
64%
158%
Asheville is:A good place to start a
career
92%
203%
The Faces of Tourism