national speakers name change #nsa14 -- on page two

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National Speakers Name Change #NSA14


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    Vol. 8, No. 14 ISBN 2166-6970 JULY 15, 2014 A twice-monthly newsletter on speaking internationally; written, edited, and read by professional speakers.

    IN THIS ISSUE: A. Global Speaking News Whats Happening? B. Tips & Resources on Speaking Ideas & Sources you can use C. Fellow Speakers in Action Learn from the video D. Calendar International Speaking Association Events E. Speaking Humor We saved the fun for last F. GSF Organization Who is doing what? G. The Small Print The legal notices Think Globally, Speak Globally. NewsBrief: Showing Professional Speakers Where the Business is.

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    A. GLOBAL SPEAKING NEWS NSA/US NAME CHANGE The greatest surprise at the San Diego convention was a name change from National Speakers Association of the US to a title and subtitle of Reactions in the audience ranged from I am confused to That will take some getting used to to New Coke to WTF? International association representatives felt betrayed and stated the new NSA name and direction will require a lot of study. Many foreign associations are named NSA, some are PSA-Professional Speakers Association and then there are the unique ones such as Canadian Association of Professional Speakers (CAPS) and the AFCP, L'association Franaise Des Experts & Confrenciers Professionnels See the explanation Some NSA Platform members are very upset. Stacy Tetchner, CEO of the US association, writes our new branding initiative is causing quite a stir, online and off. We are listening, we hear you and we share your passion for our profession. Two years in the making, this launch is just an announcement. Over the next 12 months, we will continue to engage with you, the membership, as we finalize the roll-out this new brand. In fact, we want to give you your own platform to be heard. Send comments, concerns and feedback directly to From these comments, we will assemble an advisory group representing all opinions on how to best move the brand forward.

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    Positioning of the new brand will describe PLATFORM as an Association for Professional Speakers.

    There may be some confusion with the International Platform Association based in Washington, DC. Founded 1831.

    OVERHEARD: The choice of the name Platform is more relevant in North America than anywhere else in the world. --Paul Bridle, UK, past president GSF.

    BE WOWED WITH EFFORTLESS SUCCESS AT LONDON PSA ON SATURDAY 12 JULY 2014 London PSAs 12 July event has two exceptional speakers to help take your business and your life to a better place Kate Trafford and Mr Wow. Master coach, hypnotherapist and inspirational speaker, Kate Trafford, will be guiding us on how to achieve Effortless Success by which she means more success with less effort than we are putting into it now. Meanwhile Mr Wow will wow us and show how us how we can Speak Free And Still Make Money. Mr Wow is Derek Williams a consumer service expert who devised the Wow Awards which are used to reward good customer service in some of the biggest and best companies in Britain, the US, Australia and beyond. And not only will you get to mix in such high-powered speaker company, to celebrate our Speaker Factor event PSA London is providing a free lunch this month. Bookings at:

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    SEE THE STRANGE WEAPONS TSA HAS FOUND IN LUGGAGE Who knew the TSA was so up to date with the trends? See TSAs Instagram feed (yes, everyones on social media) and blog. Its a collection of the absurdand often scaryTSA luggage finds, from a taser disguised as a lipstick to a stun gun disguised as a pack of cigarettes. Here are a few of the most outrageous discoveries.

    OVERHEARD: I am not a teacher, but an awakener. Robert Frost

    Every day, two to three thousand planes fly between Canada, the United States, and Europe.

    78 NEW CSPs We have 78 new CSPs in this new large class. This represents a predictable surge that is a one-year event. Here is the deal. We had a lot of pent-up demand. There were a large number of extremely successful speakers who had not been willing to apply for their CSP because of the real and perceived hassle factor of the application process. In other words they qualified to be a CSP but they were not actually applying. But when the numbers part of the process was updated to remove the unnecessary hassle factor (and the new CSP Review Panel was put in to ensure quality) a sizable portion of these speakers jumped at the chance to apply. In addition, we moved off the fence other speakers who preferred the old criteria and had been taking their time. If you look through the list of new CSPs you will see that this is the most impressive class in years. Now, having said that, this large class pretty much burned through that pent up demand. So, next year the size of the CSP class will likely be the same as in earlier years or even smaller as not as many will likely qualify because of the CSP Review Panels.

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    THAMES VALLEY JULY MEETING WITH NIGEL RISNER AND WINSTON MARSH Professional Speaking Association Thursday, July 17, 2014 from 3:45 PM to 9:00 PM (BST)


    OVERHEARD: Don't be pushed by your problems. Be led by your dreams. --Anonymous

    AUDIENCES AND MOBILE PHONES A movie theater got its audience to use their phones so it could teach them a lesson! What a brilliant way to communicate how risky it is to use mobile phones while driving! More than 1.5 million views in 3 days!

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    TAKE THE TRAIN Amtrak has WiFi and you can use your mobile phone.

    OVERHEARD: Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you're climbing it. --Andy Rooney

    Please forward this newsletter to your colleagues who speak internationally. They will thank you for your thoughtfulness.

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    B. Tips & Resources on Speaking Ideas & Sources you can use MAKE IT PERSONAL -- Alan Stevens, UK, past GSF President,

    Delivering a speech is a very personal thing. OK, you perform to hundreds of people in your audience, but you are the sole focus of attention. It's more personal than being an actor in a play, or a member of a band. It's just you, sharing your experiences, thoughts and advice. That's why it's important to share your personal stories in your speeches. That's how stand-up comedy works too. You don't go to

    a comedy club to hear a comic telling stories that happened to Chris Rock or Jimmy Carr. You want to hear what happened to them, and how they turn that into comedy material. Plagiarism is one of the worst sins in comedy, and anyone that is found using other people's material will quickly become unbookable. The same applies to speeches. All of the great speakers use their own stories, and turn them into takeaway lessons for the audience. That can mean talking about your failures and inadequacies as well as your triumphs. You will come across as genuine if you are completely honest. Some speakers, especially those with less experience, think that using great stories they read in management books, or heard top speakers deliver, is the way to engage an audience. That's very short-term thinking. Someone else has worked on those stories to make them effective. They happened to someone else. You won't be able to deliver them with the same passion as the originator. Be personal. Tell your own stories with passion and emotion. That's what people want to hear.

    OVERHEARD: Education is not the filling of a pail, but the lighting of a fire. --William Butler Yeats, writer, Nobel laureate (1865-1939)

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    OVERHEARD: Whatever you're meant to do, do it now. The conditions are always impossible. --Doris Lessing

    MAC SPEAKERS GROUP If you use a Mac and would like to join the MacSpeakers listserv, go to and search for MacSpeakers (you dont have to be an NSA/Platform member to join).

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    The number of international airline passengers flying in premium classes in April rose 3.8 percent over last year

    Express your love for the NewsBrief. Forward it to your professional speaker colleagues. They will appreciate you.

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    C. Fellow Speakers in Action Watching other speakers work can be a great education. Your NewsBrief will feature one (usually humor) speaker each month. Watch, discover, and enjoy. STUCK AT THE LAS VEGAS AIRPORT OVERNIGHT? What is a speaker to do? Richard Dunn made a video. I had a person behind a ticket counter give me a roll of luggage tape before she left, Dunn wrote. I then used a wheel chair that had a tall pole on the back of it and taped my iPhone to that. Then I would put it on the moving walkway for a dolly shot. I also


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