National Radio ChannelsPPM measurement December 2017

Background

• This overview describes the development of radio broadcasting at national levels with updated figures from December 2017. The Norwegian Media Authority has composed this overview based on figures received from Kantar Media.

• Kantar Media is the provider of official radio figures at the national level in Norway. The PPM* measurements are conducted electronically using a national representative panel (Media Panel). The Media Panel consists of 1000 people using PPM equipment. These figures are reported weekly: http://www.tns-gallup.no/medier/radio/nasjonale-lyttertall-ppm/ (Source: KantarMedia)

*PPM (Portable People Meter) – Measuring device that measures the exposure or listening to given radio channels.

Definitions

• Coverage: The population share who have listened to a given radio service during an average day.

• Listening time: Daily time spent among listeners on a given radio service during an average day.

• Market share: Share of time spent on different radio channels/radio groups.

Radio channels in the PPM measurements

The Big Five

NRK P1

NRK P2

NRK P3

P4

Radio Norge

Other national

NRK Alltid Nyheter P8 Pop

NRK mP3 NRJ

NRK Sport Others P4 (i.a. P9 and P10)

NRK Klassisk Kiss

NRK P13 Radio Rock

NRK P1+ Norsk Pop

P5 Hits Radio Topp 40

P6 Rock Radio Vinyl

P7 Klem Others Bauer Media(Soft and Pop Up)

NRK P4 Group Bauer Media

Coverage

Coverage: Population share listening to national channels down 4,4 percentage

points from 2016

69,8 68,9 67,663,2

0

10

20

30

40

50

60

70

80

90

100

Development per year from 2014 to 2017 – all national radio channels in percentage

2014 2015 2016 2017

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Coverage: 8,9 percentage points listening decrease from December ‘16 to December ‘17

67,8 68,6 67,8 70,3 68,4 68,559,2

66,2 69,2 67,5 69,1 68,3

67,8 66,2 67,4 65,3 64,7 63,756,7

61,1 62,3 61,4 62,259,4

0

10

20

30

40

50

60

70

80

90

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Per month 2016/2017 – all national radio channels in percentage

2016 2017

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Coverage: New radio channels almostequals traditional radio channels

65,561,7

52,261,8

62,860,2

54,148,8

42,1

14,321,3

28,420,5

21,326,4 27,5 31,6

36,0

0

10

20

30

40

50

60

70

80

90

100

2014 2015 2016 2017 Jan16

Feb16

Mar16

Apr16

May16

Jun16

Jul16

Aug16

Sep16

Oct16

Nov16

Dec16

Jan17

Feb17

Mar17

Apr17

May17

Jun17

Jul17

Aug17

Sep17

Oct17

Nov17

Dec17

The Big Five and other national in percentage – year 2014-2017 – per month2016/2017

The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Coverage: All groups down in December

50,2 48,442,9

48,7 48,8 47,744,1

39,0 37,4

23,9 26,9 25,6 26,2 28,3 28,4 26,0 26,8 26,1

18,2 14,9 14,9 15,5 15,1 14,9 14,8 14,7 13,90

10

20

30

40

50

60

70

80

90

100

2014 2015 2016 2017 Jan16

Feb16

Mar16

Apr16

May16

Jun16

Jul16

Aug16

Sep16

Oct16

Nov16

Dec16

Jan17

Feb17

Mar17

Apr17

May17

Jun17

Jul17

Aug17

Sep17

Oct17

Nov17

Dec17

Historical development radio groups (percent coverage) – year 2014-2017 – per month 2016/2017

NRK P4 Group Bauer Media

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Coverage: Status December 2017

24,8

11,9

10,3

6,55,0 4,7 4,1 4,1 3,8 3,3

2,4 2,0 1,9 1,8 1,6 1,6 1,5 1,5 1,4 1,2 1,0 0,8 0,8 0,7 0,5

0

5

10

15

20

25

30

National radio channels sorted after size (percentage) – December 2017 NRK P1P4P7 KlemNRK P1+Radio NorgeNRK P3NRK P2Bauer Pop UpP5 HitsNRK mP3NRK P13Radio RockNRJRadio Topp 40P10 CountryNRK NyheterNRK SportP6 RockRadio VinylNRK KlassiskP8 PopNorsk PopKissP9 RetroSoft

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Coverage: Top 10 – November vs. December

25,7

16,2

3,9

6,28,0

5,94,5

0,0

4,73,9

24,8

11,910,3

6,55,0 4,7 4,1 4,1 3,8 3,3

0

5

10

15

20

25

30

NRK P1 P4 P7 Klem NRK P1+ Radio Norge NRK P3 NRK P2 Bauer Pop Up P5 Hits NRK mP3

National channels sorted after size (percentage) – November/December 2017

Nov.17 Dec.17

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Coverage 2016 versus 2017

33,4

20,8

12,911,6

3,95,9 5,2

3,4

28,7

16,8

9,47,7

5,7 5,3 4,7 4,4

0

5

10

15

20

25

30

35

40

NRK P1 P4 Radio Norge NRK P3 NRK P1+ NRK P2 NRK mP3 P5 Hits

The eight largest radio channels sorted after size (coverage in percentage) – 2016 versus 2017

2016 2017

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Listening time

Listening time: Continuous decrease in minutes spent listening to radio channels

90 8985

79

0

10

20

30

40

50

60

70

80

90

100

2014 2015 2016 2017

Year 2014-2017 – all national radio channels in minutes of listening

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Listening time: 10 minutes gone since December 2016 – Stable development from

autumn 2016 to autumn 2017

8285 85

88 87 8780

85 87 87 88 84

82 81 84 83 80 82 78 78 76 77 77 74

0

10

20

30

40

50

60

70

80

90

100

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Per month 2016/2017 – all national radio channels in listening minutes

2016 2017

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Listening time: Increase in listening to newradio channels, decrease in listening to

traditional radio channels

79

70

58

6873

6561

52

44

1015

2114 14 19

2124

30

0

10

20

30

40

50

60

70

80

90

100

2014 2015 2016 2017 Jan16

Feb16

Mar16

Apr16

May16

Jun16

Jul16

Aug16

Sep16

Oct16

Nov16

Dec16

Jan17

Feb17

Mar17

Apr17

May17

Jun17

Jul17

Aug17

Sep17

Oct17

Nov17

Dec17

The Big Five and other national in listening minutes for 2014-2017 and per month2016/2017

The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Listening time: Decrease in listening time continues for NRK – P4 and Bauer stable in

December

60 5852

55 59 55 5547

45

18 19 19 19 20 20 20 20 20

11 8 9 9 8 8 8 9 90

10

20

30

40

50

60

70

80

90

100

2014 2015 2016 2017 Jan16

Feb16

Mar16

Apr16

May16

Jun16

Jul16

Aug16

Sep16

Oct16

Nov16

Dec16

Jan17

Feb17

Mar17

Apr17

May17

Jun17

Jul17

Aug17

Sep17

Oct17

Nov17

Dec17

Historical development radio groups (listening minutes) for 2014-2017 and per month 2016/2017

NRK P4 Group Bauer Media

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Listening time: Status December 2017

27

9

7 7

3 32 2

0

5

10

15

20

25

30

The eight largest radio channels sorted after size (listening minutes) – December2017

NRK P1

P4

NRK P1+

P7 Klem

Radio Norge

NRK P2

P5 Hits

NRK P3

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Listening time: 2016 versus 2017

38

15

4

76

42

1

32

12

65

4 42 2

0

5

10

15

20

25

30

35

40

NRK P1 P4 NRK P1+ Radio Norge NRK P3 NRK P2 NRK mP3 P5 Hits

The eight largest radio channels sorted after size (listening minutes) –2016 versus 2017

2016 2017

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Market share

Market share: Traditional channelsversus new channels

87,482,5

73,3

83,4 83,677,5

74,567,4

59,4

10,917,5

26,7

16,6 16,422,5

25,532,6

40,6

0,0

10,0

20,0

30,0

40,0

50,0

60,0

70,0

80,0

90,0

100,0

2014 2015 2016 2017 Jan16

Feb16

Mar16

Apr16

May16

Jun16

Jul16

Aug16

Sep16

Oct16

Nov16

Dec16

Jan17

Feb17

Mar17

Apr17

May17

Jun17

Jul17

Aug17

Sep17

Oct17

Nov17

Dec17

The Big Five and other national in percentage for 2014-2017 and per month2016/2017

The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Market share: Radio groups in 2017

65,6

23,5

10,9

Market share radio groups in percentage- national channels 2017

NRK P4 Group Bauer Media

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Market share: Radio groups – Historicaldevelopment

66,167,9 65,6 66,7 67,6 65,7 66,6

60,8 60,7

19,9 22,5 23,522,7 23,2 24,4 23,9 26,2 27,3

12,2 9,7 10,9 10,69,2 9,8 9,5 11,6 12,0

0

10

20

30

40

50

60

70

80

90

100

2014 2015 2016 2017 Jan16

Feb16

Mar16

Apr16

May16

Jun16

Jul16

Aug16

Sep16

Oct16

Nov16

Dec16

Jan17

Feb17

Mar17

Apr17

May17

Jun17

Jul17

Aug17

Sep17

Oct17

Nov17

Dec17

Historical development radio groups (percentage) – year 2014-17 – per month2016/2017

NRK P4 Group Bauer Media

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

Local radio

Background

• Listening figures for local radio stations are found in the Forbruker & Media survey. This survey measures radio listening at regional and local level. The survey is made quarterly by Kantar Media and the method used is CATI*.

• The Forbruker & Media survey represents official listening figures for Norwegian local radios and for national channels locally.

• Listening figures for local radio Q3 2017 were published by Kantar Media in October 2017 (http://www.tns-gallup.no/globalassets/medier/radio/statusrapport-radio-2017-20-10-17-futsater-og-jortveit.pdf). The NMA refers to the Kantar Media survey for listening figures for local radio. In this context the NMA will present some of Kantar Media’s main figures from Q3 in the NMA report. Figures for local radio Q4 2017 will be presented later in January 2018.

*CATI (Computer-Assisted Telephone Interviewing) – Information is gathered through telephone interviews based on a fixed questionnaire.

Coverage: Listener figures in thousands #1

Source: Statusrapport for radiolytting 2017 – 20.10.17 - 3. Kvartal 2017. Knut-Arne Futsæter and Salve Jortveit. Kantar Media.

Coverage: Listener figures in thousands #2

Source: Statusrapport for radiolytting 2017 – 20.10.17 - 3. Kvartal 2017. Knut-Arne Futsæter and Salve Jortveit. Kantar Media.