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TABLE OF CONTENTS

CONTENTS:

Logo Graphic Standards 2Tagline Standards 3Color Palette 4Print Typography 5Microsoft Office Typography 6Brand Elements: Headers 7Brand Elements: Charts & Graphs 8Brand Elements: Photography 9Writing Standards: Branding 10Writing Standards: Print 11Ensuring Standards with InDesign 12

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LOGO:The logo consists of 4 elements:1. Letter P illustration2. NATIONAL text3. POLICE text4. FOUNDATION text

TYPEFACE:Titillium Web

PRIMARY COLOR:

Pantone 7694CCMYK 100/76/35/22RGB 9/66/105Hex # 094268

GUIDELINE:A primary logo should be used unless the background color conflicts in which case an alternate should be chosen. When choosing an alternate, choose the logo closest to the original that does not conflict with the background or other features of the document, such as font color, etc.Logos should be standardized across a project or publication (eg: every 5 things document) but can have variety between different projects.

Logo in Gold

Logo in Gray Logo in Red Logo in Yellow

Original LogoGold Reversed Logo on Blue Background

Reversed Logo on Blue Background

LOGO GRAPHIC STANDARDS

PRIMARY LOGOS (IN ORDER OF PRIORITY):

SECONDARY LOGOS (NO ORDER OF PRIORITY):

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TAGLINE:“Advancing Policing Through Innovation and Science”

TYPEFACE:Univers Light Ultra Condensed19pt / 19pt with 50 Tracking

PRIMARY COLOR:

Pantone 7694CCMYK 100/76/35/22RGB 9/66/105Hex # 094268

GUIDELINE:The chosen tagline logo should match the logo used with the rest of the project if possible. When using a variant logo (such as the red or yellow), the original blue tagline should be utilized.

Logo with Tagline

Gold Logo with Tagline

Logo with Tagline in Blue Background

Gold Logo with Tagline in Blue Background

Reverse Logo with Tagline in Blue BackgroundReverse Gold Logo with Tagline in Blue Background

Gold Horizontal Logo with Tagline Horizontal Logo with Tagline

TAGLINE STANDARDS

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PRIMARY COLOR PALETTE:

SECONDARY COLOR PALETTE:

BluePantone 7694 CCMYK 100/76/35/22RGB 9/66/105Hex # 094268

Blue 85%Pantone 7694 CCMYK 86/64/30/11RGB 54/91/127Hex # 355a7f

Blue 50%Pantone 7694 CCMYK 49/33/20/0RGB 137/154/178Hex # 889ab1

Blue GrayPantone 7545 CCMYK 77/60/44/26RGB 67/83/99Hex # 425363

OrangePantone 7578 CCMYK 8/71/97/0RGB 225/106/45Hex # e06a2d

Blue 65%Pantone 7694 CCMYK 65/45/25/2RGB 102/126/156Hex # 657e9b

Blue 25%Pantone 7694 CCMYK 22/15/9/0RGB 196/203/215Hex # c3cbd7

TanPantone 4665 CCMYK 19/34/48/0RGB 207/168/135Hex # cfa787

GreenPantone 363 CCMYK 74/24/100/8RGB 76/139/43Hex # 4b8b2a

Light BluePantone 290 CCMYK 25/6/3/0RGB 186/216/235Hex # bad8ea

GoldPantone 118 CCMYK 31/44/100/8RGB 175/132/0Hex # ae8400

YellowPantone 1245 CCMYK 21/42/100/2RGB 201/146/14Hex # c9910d

GrayPantone Cool Gray 9 CCMYK 55/47/44/10RGB 119/119/122Hex # 777779

RedPantone 1805 CCMYK 21/97/91/12RGB 179/40/45Hex # b3272d

COLOR PALETTE

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TYPEFACE:Univers Condensed Family

HEADLINE:Univers Bold CondensedAll CapsTracking: 50

TAGLINE:Univers Light Condensed ObliqueUpper and lower casesTracking: 20

SUBHEAD:Univers Ultra CondensedUpper and lower casesTracking: 20

SECTION TITLE:Univers Ultra CondensedUpper and lower casesTracking: 20

BODY TEXT:Univers Light Condensed 12pt / 16pt leadingTracking: 0

PULL QUOTE TEXT:Univers Condensed Oblique14pt / 20pt leadingTracking: 0

NATIONAL POLICE FOUNDATION

National Police Foundation National Police Foundation National Police Foundation

National Police Foundation

National Police FoundationNational Police Foundation National Police Foundation National Police Foun-dation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation

National Police Foundation National Police Foundation National Police Founda-tion National Police

“National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation” — National Police Foundation

PRINT TYPOGRAPHY

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TYPEFACES:Book AntiquaCentury Gothic

HEADLINE:Book Antiqua BoldAll Caps

TAGLINE:Century Gothic ItalicUpper and lower cases

SUBHEAD:Book AntiquaUpper and lower cases

SECTION TITLE:Book AntiquaUpper and lower cases

BODY TEXT:Century Gothic12pt

PULL QUOTE TEXT:Century Gothic Italic14pt

NATIONAL POLICE FOUNDATION

National Police Foundation National Police Foundation

National Police Foundation

National Police Foundation

National Police FoundationNational Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation

National Police Foundation National Police Foundation National Police Foundation National Police

“National Police Foundation National Police Foun-dation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foundation National Police Foun-dation” — National Police Foundation

MICROSOFT OFFICE TYPOGRAPHY

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BRAND ELEMENTS: HEADERS

HEADER EXAMPLES FOR USE IN PRINTED MATERIALS:

NATIONAL POLICE FOUNDATION Advancing Policing Through Innovation and Science

NATIONAL POLICE FOUNDATION Advancing Policing Through Innovation and Science

Title Goes HereNATIONAL POLICE FOUNDATION

Title Goes Here

NATIONAL POLICE FOUNDATIONSUBTITLE

TITLE GOES HERE

Title Goes Here

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BRAND ELEMENTS: CHARTS & GRAPHS

GRAPHIC EXAMPLES:

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BRAND ELEMENTS: PHOTOGRAPHY

IMAGE EXAMPLES FOR USE IN PRINTED MATERIALS:

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WRITING STANDARDS: BRANDING

REFERRING TO THE NATIONAL POLICE FOUNDATION:National Police Foundation or NPF

BRIEF EXPLANATION OF THE NATIONAL POLICE FOUNDATION:The National Police Foundation is America’s oldest non-membership, non-partisan police research organization. We were founded in 1970 by the Ford Foundation to advance policing through innovation and science. We integrate the work of practitioners and social scientists to facilitate effective crime control and the progress of democratic policing strategies. We have a wide breadth of projects throughout the U.S. and Mexico. Among other efforts, we conduct scientific evaluations of policing strategies, organizational assessments, critical incident reviews, police data projects and issue timely policing pub-lications critical to practitioners and policymakers. We also have a strong interest in officer safety and wellness, preventable error in policing and helping policing enhance community trust and confidence, especially in the area of police use-of-force.

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GENERAL RULES FOR STANDARDIZATION OF NPF PRINT MATERIAL:Always use:

§ the oxford comma (eg: the foundation loves, apreciates, and utilizes the oxford comma) § only one space after punctuation marks § ‘an’ prior to words that begin with a vowel sound (eg: an officer, an hour, a union, a hotel) § ‘whom’ when referring to the object of a sentence - when the answer to the question of “whom?” can be ‘him’, ‘her’, or

‘them’ (eg: the officer spoke with his partner, whom he trusted) § ‘whose’ for posession rather than ‘who’s’ which is a contraction (eg: the officer whose department) § abreviation for states in addresses (eg: Fairfax, VA) § uncapitalized compass points (north, south, east, west) and hyphenated compound nouns (eg: south-east)

» except when referring to a standard or formerly defined geographical region (eg: the North East) § words for single-figure numbers, but digits for higher numbers and decimals (eg: two, eight, 17, 1994)

» except in abbreviated units of measurement (eg: 3kg), with percentages (eg: 4%), or for consistency (eg: 4 to 12) § commas for numbers higher than 1,000

» except when discussing years § the full form (antecedent) before first use of abbreviation or acronym

» except in cases where there is no chance of misunderstanding (eg: US, FBI, CIA) § a string of all capitals with no stops for acronyms § lowercase job titles when the title is not directly next to the name (eg: Officer Mills, or Stanley Mills was an officer) § ‘fewer’ when something is countable, and ‘less’ when it is not (eg: there were fewer officers hired, or less citizens trust

officers) » except when discussing ages, heights, and weights (eg: officers less than 25 years old)

§ baseline alignment in print materials § baseline increments at 4pt in InDesign § page numbers that are centered on the bottom of Word documents and PowerPoint slides § Full justification (the text looks boxed) in large blocks of text

» except in informal writing (letters, emails, etc.) and lists § APA citation style

Never use: § more than one variation of the NPF logo for a single project § full sentences for bullet points § digits at the very start of a sentence or title (instead: Ten-Hour Shifts Are Optimal for Officers) § ampersands (&) or percent signs within blocks of text (instead: 12 percent of men and 73 percent of women)

» except within graphics and titles when necessary § contractions § semi-colons (;) interchangably with commas (,)

» instead, consider using em-dashes to denote a sudden shift in topic (eg: semicolons can be used to combine sentences or in lists that includes interjections that use commas—not em-dash interjections)

WRITING STANDARDS: PRINT

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ENSURING STANDARDS WITH INDESIGN

HOW TO ADJUST BASELINE IN INDESIGN DOCUMENT:

HOW TO ADJUST TRACKING ON SELECTED TEXT:

HOW TO ADD BASELINE ALIGNMENT TO SELECTED TEXT: