national museet concept development – connecting museum shop & exhibitions
TRANSCRIPT
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National Museet
Concept development –
connecting Museum
shop & Exhibitions
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Optimizing sales by connecting the museum shop
and the exhibition
Intro:
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Focus Area:
Awareness of products related to exhibition will increase sales
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Needs:
Service Quality: An assessment of how well a delivered service is to
the client’s expectations
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Needs:
• What is Service Quality?• Client Needs • Gap Model
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Needs:
Gap Model
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Needs:
• Difficult to find items related to exhibition
• No items related to the pop-up exhibitions
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Approach:
Make it easier for guests to find related items
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Approach:
QR Scans
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Approach:
Provide more information to get guests interested - Website
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Approach:
Website
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Approach:
Poster
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Benefits:
Increase in sales
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Benefits:
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Benefits:
Appeals to the main types of guests
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Costs:
Implementing QR scans
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Costs:
Setting up a website
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Considerations:
What about people who don’t use smartphones?
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Competing Approaches:
Online shopping
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Competing Approaches:
Are the visitors needs fullfilled?