national lottery forum 2015 agenda

NATIONAL LOTTERY FORUM 2015PROTECT. GROW. INNOVATE

April 17th 2015, 7A Strandvägen, Stockholm, Sweden

www.nationallotteryforum.com

SPEAKERS & PANELISTS 2015Chief Security Officer Compliance Manager, Paf

Director of Law department, Lotteries and gambling supervisory inspection, Republic of Latvia

Head of the Secretariat, Belgian Gaming Commission

Secretary General, EGBA

President, The European Lotteries

Chief Responsibility Officer, Paf

Director, Seren

Brandl & Talos Rechtsanwälte GmbH

Svenska Spel

Veikkaus Oy

Lottotech

Director, International Gaming Research Unit, Nottingham Trent University

BY INVITATION ONLY

Editor’s Note

Stand your ground online!How long can this dysfunctional EU last? Reform is required but there seems no appetite for it. The gambling news from Europe always appears to be negative, the latest big issue being the implementation of new EU VAT regulations. On the other hand, the interactive gaming market is a growing and valuable segment of the digital economy. It is estimated to be worth €26.1billion in 2013, with a predicted compound annual growth rate (CAGR) of 10.1% to 2018.

This growth has been driven by the rapid expansion of smartphones and tablets, the increasing consumer confidence in effective and low-cost payment methods as well as by the expanding customer demographic.

Consistency is a term that usually suits neither the online gaming industry nor the drivers behind it. But in times of high competition, roughly embattled market shares, low margins and a fast increasing gap between the players, consistency is required more than ever. Finding a way to stabilize and compete with other operators is an essential road-map that every National Operator must have as part of their immediate strategy.

In challenging times being idle is not an option. With consumers in Europe searching beyond national borders for online gaming services, it is more than evident for national providers to be as competitive as they can be. Start establishing road-maps to effectively compete, grow, protect and innovate! Start standing your ground!

Welcome to the close-door National Lottery Forum 2015.

Heidi Scheiffele - Editorial Director

2

NATIONAL LOTTERY FORUM 2015


08:00 Registration Opens for National Lottery Forum 2015

08:30 Chairman’s Welcome

08:40 Review i-Gaming Forum: Networking & Fika

Agenda

THE NEW EUROPE – A DIVERSIFIED MARKET IN RAPID CHANGE

09:00 Regulatory Panel – the European landscape for National LotteriesA year after the European Commission’s infringement proceedings against member states regarding online gambling rules and the envisaged EU-action plan, what is the current outlook for national operators in these states?

Panelists will discuss if the countries that have met the commission’s plans have effectively handled re-regulation, and they will also examine what these experiences have taught them.

09:30 10 minutes Q&A to the panel from the audience

09:40 Debate: The Socio-economic aspect – which model brings the most to the Government?European Lottery Association members give back 21 billion Euros of the generated revenue to state budgets. Mainly this goes to combating problem gambling, sports and culture programs etc.

Right now the debate is on what a licensing structure would bring: Will the government tax revenue from including more actors on the market bring more money to the table in the fight against combating problem gaming? Or is the monopoly structure the safest for the citizens and the most lucrative way for the government?

10.10 10 minutes Q&A to the panel

3



Peter Naessens, Head of the Secretariat, Belgian Gaming Commission

Panelists:Daniel Brättemark, Chief Security Officer Compliance Manager, Paf

Janis Ungurs, Director of Law department, Lotteries and gambling supervisory inspection, Republic of Latvia

The EC recommendation states:

Member States are recommended to achieve a high level of protection for consumers, players and minors through the adoption of principles for online gambling services and for responsible commercial communications of those services, in order to safeguard health and to also minimise the eventual economic harm that may result from compulsive or excessive gambling.

GROW

Maarten Haijer, Secretary General, EGBA

Panelists:Friedrich Stickler, President, The European Lotteries

4

THE BALANCE ACT: REVENUE WITH RESPONSIBILITY

10.50 Combining customer experience with responsible gambling tools

11:15 Combating Problem Gambling Panel

This panel will look at how National Operators can spot online trends; identify behavior in pathological gambler, and how to create an effective roadmap to help combat problem gambling when responsible gaming fail safes are not sufficient.

11:45 10 min Q&A to the panel



10:20 Networking Break: Swedish traditional FIKA, coffee, cake and one-to-one-meetings

PROTECT

11.55 Expert session: The Future Customer and Customer Experience The customer is the most important driver in the online gaming and gambling service sector. Following customer driven trends and wants will ensure success for new platforms and revenue channels, allowing for effective competition against other operators. Discussions will focus on the digital native generation, the customer experience, and customer centric trends.

Daniela Johansson, Chief Responsibility Officer,

Paf

Dr. Mark Griffiths, Professor of Gambling Studies, Director, International Gaming

Research Unit, Psychology Division, Nottingham Trent University

Catriona Campbell, Director,

Seren

Is there a balancing act between revenue and responsible gaming? At Paf we think there is not, and instead believe that working with responsible gaming will enable long lasting relationships with the customer which are good for the business.

• How to make the customers feel that responsible gaming tools are a natural part of gaming?

• How to create a structured way to approach and communicate with customers that have problematic gaming behaviour.

• How to remove the stigma around gambling in order to enable problem gamblers to seek professional help

5

BIG DATA POWER HOUR

14:30 Networking Break: Swedish traditional FIKA, coffee, cake and one-to-one-meetings

14:20 10 min Q&A to the experts

12:20 Networking Lunch



INNOVATE

13:55 Business Case: A strategic enablerUtilizing Big Data to optimize the customer base, serve customers better, reach optimal growth through up-selling and cross-selling and churn minimization is evident. But how can you additionally use your data as a preventive tool to detect signs that might lead to problem gambling?

13:20 Expert Session: Agile analytics in a big data worldHow did an analog monopol develop to a digital leader in an un-regulated market? How do you handle agile analytics in the world of data? Find out out how big data can change your strategy and position in the online gaming landscape.

Speaker:Svenska Spel - Speaker TBA

Veikkaus Oy - Speaker TBASpeaker:

6

TO BE OR NOT TO BE…. TODAY’S VIEW ON TOMORROW

15:00 The Picky Player Paradigm - Technology Outlook PanelThe new generation players create high pressure on delivering up to date services in a changing market. Players are picky, impa-tient and they become younger. What technologies are driving the future landscape? How can you optimize your technology use to get competitive advantages and protect your player pool?

15:40 Power Session: Being part in the European landscape of Social Gaming

16:00 Power Session: Convergence or Conflict?– the National Lottery role in the future gaming marketWhat will be the role of the National Lottery – are we moving towards a global convergence or is the diverse markets of Europe alone a big enough challenge to be able to overcome it? And how will the future National Lottery interact with Private operators?

16:20 10 min Q&A to the presenter

15:30 10 minutes Q&A to the panel

16:30 Closing Remarks from the Chairman

16:40 Friday’s Afterwork: Networking Drinks



Nicholas Aquilina Partner

Brandl & Talos Rechtsanwälte GmbH

Lottotech - Speaker TBA

7

SPEAKERS 2015

Janis Ungurs – Director of Law department, Lotteries and Gambling Supervisory Inspection – Republic of LatviaJanis Ungurs has worked in the Ministry of Defense, as a lawyer on public procurement procedures. Until 2003 Janis held various positions in the sphere of marketing, customer services and sales in leading telecommunication enterprises in Latvia– Tele2, Lattelecom. Until 2006 Janis then worked in Ministry of Defense as a Lawyer on public procurement procedures. Professional activities include supervising licensing procedures in Latvia, legal developments, Gaming Regulatory European Forum – GREF.

Daniel Brättemark - Chief Security Officer Compliance Manager, PafDaniel is a security professional with experience from different countries and industries. He has worked in security management roles and as a professional services advisor. Daniel started his career as a consultant in the late nineties. In that environment he began to develop the understanding of how important strategic information security is for organisations, their people and their customers. After a few interesting assignments for gaming companies Daniel devoted himself to the industry full time as the Information Security Manager for a big national operator in Sweden. After that he worked for a few years in the UK before settling down on the beautiful Aland Islands in the Baltic Sea. As for many security professionals information security is more than a

job for Daniel. It is an interest, a passion and a lifestyle. For anyone placing bets or spinning wheels online there are risks involved. If they are not aware of those risks things can go wrong. Daniel is committed to spreading the word and educating as many as possible about how to be aware of the risks and to avoid their impact. Daniel is now the Chief Security Officer for the online and offline Aland Island based betting and gaming company Paf.

Catriona Campell, Director, SerenVoted into the Digital Hall of Fame (September 2012) for achievements in digital media over the last 20 years with Sir Tim Berners-Lee and Sir Jonny Ive, she was instrumental in setting the UK standards for digital media. She was voted into the Top 100 people in the Internet 2002 – Int. Mag. And selected as one of the Top 50 people in digital – by Econsultancy. Catriona is a Founder and Director at Seren, Customer Experiences. Working for 43 of the Top 100 FTSE, as well as numerous global clients such as Dell, Nokia and Microsoft. Seren advises Board level Gaming Executives on Customer Experience Strategy.

Dr Mark Griffiths, Director, International Gaming Research Unit Psychology Division, Nottingham Trent UniversityDr. Mark Griffiths is a Chartered Psychologist and Professor of Gambling Studies at the Nottingham Trent University, and Director of the International Gaming Research Unit. He has spent almost 30 in the field is internationally known for his work into gaming and gambling. He has published over 500 refereed research papers, four books, 120+ book chapters and over 1000 other articles. He has served on numerous national and international committees and gambling charities (e.g. National Chair of GamCare, Society for the Study of Gambling, Gamblers Anonymous General Services Board, National Council on Gambling etc.). He has won 14 national and international awards for his work including the John

Rosecrance Prize (1994), CELEJ Prize (1998), Joseph Lister Prize (2004) and the US National Council on Problem Gambling Lifetime Research Award (2012). He also does a lot of freelance journalism and has appeared on over 2500 radio and television programmes.

Peter Naessens, Head of the Secretariat, Belgian Gaming Commission

He studied law at the university of Brussels, criminology at the university of Leuven and social work at Campus Kortrijk. He has a large experience in legislative and regulatory advice. He coordinates the implementation of internet gambling and follows with special interest the European debate on regulation of the gambling market. Peter Naessens is member of the Expert Group of the European Commission.



8



SPEAKERS 2015Daniela Johansson, Chief Responsibility Officer, Paf

Daniela has been working in the gaming industry and Paf since 2001. She started her career in the technical side of the business and has since then worked in both project- and team leading positions. The last couple of years her focus has been on responsible gaming. Since September 2014 she is a part of the top management at Paf. She believes that responsible gaming is very important to the business and is a prerequisite in order to have long-lasting customer relationship.

Maarten Haijer, Secretary General, EGBA

Maarten Haijer is the Secretary General of the European Gaming and Betting Association since April 2013. Previously he was the Director for Regula-tory Affairs at EGBA, representing the interests of the EGBA members in the increasing number of legislative initiatives for the online gambling sector at both EU and national level. Before joining the EGBA, Maarten worked as the Internal Market and Consumer Protection Councilor at the Netherlands Permanent Representation to the EU, where he inter alia negotiated the Services and Consumer Rights Directives. Prior to that he worked in several positions at the Dutch Ministry of Economic Affairs, where he dealt with EU and WTO trade policy issues.

Friedrich Stickler, President, The European Lotteries

Friedrich Stickler has been a member of the board of Österreichische Lotterien GmbH (Austrian Lotteries) since 1986. In June 2009 he was elected President of the European Lotteries (EL), the umbrella organization of state lotteries in Europe. He was re-elected to this position in June 2011. In his role as EL President, Mr. Stickler the represents interests of the European lottery sector towards the Commission and the European Parliament and is fighting for the preservation of the lottery model based on sustainability. As EL President, Mr. Stickler is also in the forefront of the fight to defend the integrity of sport.

9



The National Lottery 2015 Step by step to the National Lottery Forum 2015

Meet the criteria *

Representing a National Lottery, Regulatory body or Authority? Congratulations. You are welcome to join the National Lottery Forum 2015.Get your invite

Register for the event by emailing [email protected] or visit www.nationallotteryforum.com to sign up online. All registrations will be reviewed to make sure you meet the criteria of the above mentioned categories.

Get your ticket **

Your application has been reviewed and you received an invitation? Your ticket includes entrance for the full conference, inclusive coffee, lunch, networking cocktails and a documentation pack. Last but not least you receive our February campaign, a complimentary entrance to the 7th annual I-Gaming Forum 16th - 17th of April at the Berns Hotel. (Subject to availabillity)

* by invitation only to national lotteries, regulatory bodies or authorities. the event is strictly welcoming representatives from the above mentioned categories. any other industry representation will be solely as speakers, moderators and/or panelists, and will be clearly indicated in the conference agenda. all programme participants are handpicked for their knowledge within the topic area to be discussed or to create a dynamic discussion properly mirroring the market space.

** Investment: 1290 Euros excl VAT for full conference *incl coffee, lunch, networking cocktail and documentation pack

For more information about the I-Gaming Forum please visit www.i-gamingforum.com

1

2

3


100%Internet penetrationin age bracket 12 - 55 years old

73%Of the Swedes own

a smart phone

48%Of the time a Swede spend on the internet is dedicated for gaming

€ 4,5 bnThe turnover of the Swedish regulated

gaming market

1 in 10Living person has at one time played a Swedish video game

57%Of the 2 year olds in

Sweden uses the Internet

70%Of the Problem gamblers

gamble online

SWEDEN IN FACTS

www.nationallotteryforum.com10

VENUE: Strandvägen 7AWelcome to the National Lottery Forum 2015, taking place in one of Stockholm’s most exclusive office and conference center. Debate, discuss and network with a stunning view over the waters of Nybroviken and the archipelago boats.


Strandvägen 7A

Phone: +46 (0)8-586 107 00

Strandvägen 7 A

114 56 Stockholm


11

Copperberg

Lützengatan 2,

115 20 Stockholm, Sweden

Phone: +46 8 650 02 70

Fax: +46 8 441 07 93

Email: [email protected]

www.copperberg.com© 2015 Copperberg. All rights reserved. For more information, email [email protected] or visit www.midfieldmedia.com.


national lottery forum 2015 agenda

Education

national operators

national borders

national providers

online gaming services

online gaming industry

interactive gaming market

national lotteriesa

review igaming forum