national best august 2012
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NATIONAL BEST August 2012. The whole world is not your market . Even if everybody can use your product. Understand the products or services. Refine your natural market . Zero in on your natural market. Identify your Natural Market through Generation marketing . Think IGWT concept. - PowerPoint PPT PresentationTRANSCRIPT
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NATIONAL BEST August 2012
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The whole world is not your market
Even if everybody can use your product
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Understand the products or services
Critical Illness
Disability
Life Long Term care
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Refine your natural market
High end
Family
Small business Singles
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Zero in on your natural market
Gen I Gen Y
Gen X Boomers
Greatest
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Identify your Natural Market through Generation marketing
Gen I Gen Y15 to 35
Gen X 35 to 50
Boomers 50 to 65
Great70 to 80
Entirely born in the
Internet
Responds to Internet
brand loyal
Entering peak
earning years
Youthful play it up
in marketing
Think IGWT
concept
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Generation marketing
Where is your natural market?
Gen ITeens
Gen Y15 to 35
Gen X35 to 50
Boomers50 to 65
Great 70 to 80
Gen I Teens
Gen Y 15 to 35
Boomers 50 to 65
Gen X 35 to 50
Great70 to 80
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With this in mind, let’s look at niche concepts that fit your natural market
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Door opening concepts
Students and parents
Small business
Age 40 to 60/RRSP
Grandparents
Working moms
Boomers
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SSQ FINANCIAL GROUP
Who we are…What we do…What we offer…
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SSQ Financial Group• One of Canada’s leading financial institutions
– Over one million clients – Over 1,900 employees – Over $10 billion in assets under management – Nearly $3 billion in annual revenue
• SSQ Financial Group offers products and services in 5 sectors of activity:– Group Insurance– Individual Insurance – Investment and Retirement (Astra Seg Funds & GMWB)– Property and Casualty Insurance– Realty management, promotion and development
What we offer:• Term Insurance
– T10, T10 Indexation, T20, T70
• Loan Insurance • Critical Illness Insurance• Whole Life
– WL 20, WL 100, Term 100
• Universal Life• 60 Astra Segregated Funds• Astra Guaranteed Income 2.1 (GMWB)• GIA’s and Annuity
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LOAN INSURANCE
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LOAN INSURANCE - Made to measure
Life
Disability rider
Critical Illness rider
Waiver of premium
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Behind the scenes
Values
Product
Marketing
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Life insurance – highlights
No proof of loan
Level or decreasing death benefit
Terms 10, 15, 20, 25, 30, 35
Joint first-to-die (2 to 5)Multi-life
Extreme Disability Benefit
Guaranteed insurability in case of separation
Guaranteed insurability up to 25% of initial sum insured max $100,000
Guaranteed insurability on 1st death
Conversion privilege
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Disability rider – highlights
Benefit periods: 24 or 60 months
Elimination period:90 days
Indemnity = 1.5% of DB up to $3,500
Guaranteed insurability: 25% without proof
Assistance benefit
EP 31 days retro
Waiver of premium
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Critical illness rider – highlights
Cancer, heart attack, stroke
Assistance Benefit
Coverage up to age 85
Life underwriting not affected by purchase of CI rider
Eligibility: 18 to 60
$20,000 benefit amount
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M 38, n/s, $142k, 25yr Decreasing Term, DI 5 yr, CI
Term 25 years at
4.5%
Mortgage $142,000
Male 38 NS
Monthly payment
$786$20.93 (DT 25)
$21.86 (DI 5 Yrs)
$10.14 (CI)+
+
$52.93
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Critical Illness Insurance
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Critical illness insurancePlans Base – 3 illnesses
Enhanced – 25 illnesses Child – 28 illnesses
Policy types Individual, Multi-life
Issue ages T10, T75, T100: 18-65 T20: 18-55 T100-20 pay: 18-50 Child - T75, T100, T100-20 pay: 30 days-17
Rate bands $25,000 - $99,999 $100,000 - $249,999 $250,000 - $2,000,000
Additional benefit 4 conditions 10% up to $50,000
Assistance benefit Second medical opinion, medical referral, psychological assistance, legal assistance etc.
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Critical illness insurance
• Riders– Refund of premiums
• ROP upon death = 100% (all plans)• ROP at expiry = 100% at age 75 (T10, T20, T75)• ROP upon cancellation = 100% after 20 years or at age 55
(T75, T100, T100-20 pay)– Children’s endorsement – 15 illnesses
• Additional benefits– Waiver of premium– Fracture
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Who Do you know?
From your natural market:- CONNECT- DISCOVER- SHARE- CONFIRM- FOLLOW-UP
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www.ssq.ca
Adeline Thomson, CLU,CH.F.C., CHSBusiness Development Manager, Western CanadaPH: 403 354 [email protected]
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Thank you.