nate: marketing & communications
DESCRIPTION
Lisa Colton's presentation to #Nateseattle Feb 1, 2011TRANSCRIPT
Marketing & Communications
in a Social Media Age
Facebook, Twitter and Blogging for Jewish Educators
Presented by Lisa Colton
[email protected] • 434.977.1170
@DarimOnline • facebook.com/DarimOnline
http://slidesha.re/darimnate1
COMMUNICATIONS REVOLUTION
COMMUNICATIONS REVOLUTION
Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and
audience.
• Open and Democratic: It encourages voting, comments and the sharing of
information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional
broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a
particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and
proprietary.
Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change
5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2 ListenAnd…
Temple Israel, Memphis Facebook Page
… Be Conversational
Temple Israel, Memphis Facebook Page
Noticethe
Action
#3: ADD VALUE & BE GENEROUS
Your goals
Their goals
Social Content is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 or 1:20 ratio
Your Unique Value
BE A PLATFORM FOR SHARING, CROWDSOURCING
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make it Personal
#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble
How is parenting and family life changing?
How does this impact your business and
“product” delivery?
How are you positioned to keep up?
Real Life Example
#6:
STAFFING,
JOB DESCRIPTIONS
&
PROF DEV
John Fitch’s Steam Engine
John Fitch’s Steam Engine
The Networked Nonprofit
Join the online book club to
discuss The Networked
Nonprofit:
http://on.fb.me/netnonbookclub
WANT MORE?
• Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!
• Express interest here:http://bit.ly/darimedinfo
Applications available this spring.
IT’S NOT ABOUT TECHNOLOGY