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7/31/2019 nataa uroevi presentation roskilde

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European Cultural Diplomacy and

Croatian Cultural Policy

Case Study of Pula/Istria


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The set of rules, measures andmechanisms that are directed

towards the achievement of goals

in cultural development and

international cooperation

Cultural Policy in Croatia, FromBarriers to Bridges ReimaginingCroatian Cultural Policy, Report ofEuropean experts (1998):

-Croatia cultural crossroads

- Tourism is culture

- Investing in Croatian creativity


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Cultural Policy in CroatiaNational Report, 1999 (cultural

activities and cultural industries,cultural heritage, internal andinternational cultural relations)

Croatia in 21th Century,Strategyof Cultural Development, 2001(main goal: culturaly sustainabledevelopment)

Regional Cultural Policies: IstrianCultural Strategy, 2009

Local Cultural Policies: CulturalStrategy of Pula


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The aim of research: To define the key elements of

cultural identity of Istria and Pula,which makes them unique andrecognizable on the cultural map

of Europe

To explore self-perception ofIstrian citizens about the valuesof their cultural identity, and theirattitudes toward multiculturalism,

Croatian accession to the EUand possibilities of improvementof intercultural communication inthe region.

Case Studyof Pula/Istria


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Istria: a multicultural zone,where different culturescontinually meet andnegotiate (cultural hybridity).

The crossroad of cultures(Slavic, Romance and

Germanic), on the borderbetween the East and West,North and South

Specific border regionparticularly sensitive to

reflect the multiculturalunity in diversity ofcontemporary Europe.

The most importantCroatian tourist region.

ISTRIA - CULTURAL CROSSROADS


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3000 years of history

Urban idenity of Pula: formed in

the key periods of the Roman and

Austro-Hungarian rule.Abundance of cultural heritage

sites: Arena (among 6 largest in

the world) as an iconic symbol of

the city

Pula Film Festival: from 1953.

Pula Book Fair

Nearby Brijuni Islands (Titos

residence), where a political and

cultural elite entertained.

PULA PROMOTING CULTURE, AFFIRMING IDENTITY


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A hybrid methodological strategy,combining quantitative andqualitative methods: surveyed300 local residents, 400 touristsand 15 experts.

Parallel content analysis ofmonographs and multimediaresources.

Interviews with 145 Istriancitizens about values of cultural

identity and attitudes towardsmulticulturalism, interculturalismand accession to the EU

Methodology


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One of the aims was also totrain future professionals forthe research and criticalreflection of cultural policies

and cultural development oftheir local communities.

Therefore, the study includedstudents of Interdisciplinary

Study Programme of Cultureand Tourism, who surveyedlocal residents and tourists,and interviewed experts inrelated fields.

The training of future professionals


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The key elements of culturalidentity of Pula and Istria areheritage tourism, creative

industries, multicultural history,cultural diversity and the local wayof life.

Culture is one of the mostimportant motives for visiting thecity and the wider region.

Results


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To develop competitive productson the base of distinctive culturalidentity, it is necessary to

develop cultural policies, point

out some special features,enhance the unique cultural

traits and, at the same time,

highlight the elements of

multinational, world heritage,

intensive cultural exchange andcontemporary cultural

production.

Conclusion:Cutlure

matters


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DANISH ADMIRAL BROUGHTPROSPERITY TO PULA

In 1853 Danish admiralHans Birch Dahlerup, headof the Austrian ImperialNavy, after visiting ports onthe eastern Adriatic coast,decided to build the biggestnaval port of the Monarchyin Pula (because of geo-

strategic advantages andbenefits of naturalyprotected bay), with a new

Arsenal, bringing prosperityto the whole region.


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Pula as eventful and creative city, the city of festivals, of themovie and the book.

The great potential for sustainable cultural and tourismdevelopment through attractions, events and stories coveringthe most recognizable elements of identity and heritage: theRoman heritage, the Austrian fortresses and former militarycomplex that coud be put in cultural and tourism function,Mediterranean and Central European identity, industrial

heritage, alternative culture...


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One of possibilities, which couldsignificantly contribute to theinvestments in culturalinfrastructure, foster urbanregeneration, highlight therichness and diversity ofEuropean cultural heritage and

raise awareness of commonhistory and values could be thecandidacy for the EuropeanCapital of Culture.

European Capital of Culture


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The planning priorities :

- Investments in the the old city core, cultural heritage and cultural

industries;- Extending the season through the integration of attractions in

events and European cultural routes;

- Valorization of the ex-military zone and the fortification system;

- Networking and design of integrated cultural tourism products and

international projects that could be financed from EU funds.


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Thank you for your attention!

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