natan gavish - welcome to the cloud 2

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Natan Gavish Director, Business Development Salesforce.com

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From the Event "Deciphering the Viral Code - Secrets of the Internet Kingdom" 16/3/11

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Page 1: Natan Gavish - Welcome to the Cloud 2

Natan Gavish

Director, Business Development

Salesforce.com

Page 2: Natan Gavish - Welcome to the Cloud 2

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breachof our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended January 31, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Natan Gavish - Welcome to the Cloud 2

Our Mission: Cloud Computing Driver, Catalyst & Evangelist

1960sMainframe

1980sOn-PremiseClient/server

TodayEnterprise Cloud

Computing

Page 4: Natan Gavish - Welcome to the Cloud 2

276

290

305316

331

354

377

394

429

457

First Cloud Company to Exceed $1.8 Billion Annual Run Rate29% Revenue Growth Y/Y in Q4 FY11

$$11..8 8 Billion+Billion+ ##44Fastest Growing Company 2010Annual Revenue Run Rate

3541

4655

6472

8391

105

118

130

144

162

177

192

217

248

263

Qu

art

erl

y R

eve

nu

e (

$M

)

Revenue through fiscal quarter ended 01/31/11

Page 5: Natan Gavish - Welcome to the Cloud 2

51800

55400

59300

62300

67900

72500

77300

82400

87200

92300

Paying Customers92,300+92,300+

Strong Growth in New Customers

750 1125 15002000

25003000

3500

43004900 5100

57006300

70007700

8700

9800

11100

12500

13900

15500

16900

18700

20500

22700

24800

27100

29800

32300

35300

38100

41000

43600

47700

FY2006 FY2007 FY2008FY2003 FY2004 FY2005 FY2009 FY2010 FY2011

Page 6: Natan Gavish - Welcome to the Cloud 2

Applications Moving to the Cloud

1960sMainframe

1980sOn-PremiseClient/server

TodayCloud Computing

Applications

Page 7: Natan Gavish - Welcome to the Cloud 2

Platforms Moving to the Cloud

1960sMainframe

1980sOn-PremiseClient/server

TodayCloud Computing

Platforms

Page 8: Natan Gavish - Welcome to the Cloud 2

Collaboration Moving to the Cloud

Lotus Notes

1980sWork GroupComputing

2000sIntranet

Computing

TodaySocial

Computing

Lotus NotesMicrosoft Groove

File Sharing

Page 9: Natan Gavish - Welcome to the Cloud 2

Databases Moving to the Cloud

Big Table

1960s-1970sHierarchical Databases

1980sRelational Databases

TodayCloud

Databases

Page 10: Natan Gavish - Welcome to the Cloud 2

The Cloud Serves Companies of Every Size

ENTERPRISE

MID-MARKETMID-MARKET

SMALL BUSINESS

Page 11: Natan Gavish - Welcome to the Cloud 2

The Global, Enterprise Standard for Cloud Computing

> 40,000subscribers

> 15,000subscribers

> 7,000 subscribers

subscribers

> 5,000 subscribers

Page 12: Natan Gavish - Welcome to the Cloud 2

The Cloud Computing Model

Multi-tenant

Automatic Upgrades

Pay-as-you-go

Real-time

5x Faster

IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”,

Doc # 219965, September, 2009

Page 13: Natan Gavish - Welcome to the Cloud 2

The Cloud Computing Test

Other vendors

Hardware/Software Costs ? $0

Automatic Upgrades ? 3 per year

Scalability ? Instant

Democratic ?1/3 small business

1/3 midsize business

1/3 large business

Apps Marketplace ? 1000+ apps

Energy Efficiency ? .09 grams CO2/transaction

Page 14: Natan Gavish - Welcome to the Cloud 2

Recognition For Innovation In The Cloud

The 100 Most Trustworthy Companies

Technology of The Year Top 100 Innovative

Companies

VisionaryEnterprise Application Servers

LeaderSales Force Automation

Leader CRM Customer Service Contact Centers

Editor’s Choice 2010Professional Edition

Enterprise Suite CRMMid-Market Suite CRMSmall Business Suite CRM

#4 Fastest Growing Company 2010

"This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from salesforce.com. To access the report, please go to www.salesforce.com."

11th Fastest Growing Hi-Tech Company 2010 #52 Best Places to Work

One of 2010’s Most Ethical Companies

Top 10 Entrepreneurs & Cool Company

Forrester Groundswell Award

Best Mobile ExperienceBest Social Networking Solution

Chatter: eWeek Product of the Year

Chatter: Innovation Award

Chatter: Best Product of 2010

2010

Page 15: Natan Gavish - Welcome to the Cloud 2

228,000+ hours community

1%Time

Equity

Product

228,000+ hours community service

9,500+ non-profit organizations

$21 million + grants

Page 16: Natan Gavish - Welcome to the Cloud 2

2000s Mobile Cloud Computing

1990s Desktop Cloud Computing

Ten Year Computing Cycles10x more users with each cycle

1960s Mainframe Computing

1970s Mini Computing

1980s Client/server Computing

Page 17: Natan Gavish - Welcome to the Cloud 2

Social Networking Surpasses Email

Email Users

Social Networking Users

Source: Comscore, 2010

Page 18: Natan Gavish - Welcome to the Cloud 2

Broad Change in Internet Usage

Top Internet Use Cases

Source: Nielsen Wire, January 2011. Morgan Stanley Internet Mobile Report, December 2009

Video

Search

Page 19: Natan Gavish - Welcome to the Cloud 2

Facebook Leads Industry in Ad Impressions

sites

U.S. Share of Display Ad Impressions

sites

sites

Source: Comscore, November 2010

Page 20: Natan Gavish - Welcome to the Cloud 2

Next Generation Devices Changing How We Access the Internet

Device Shipments

Smartphones

Tablets

Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December, 2010.

Desktop

Mobile PCs

Page 21: Natan Gavish - Welcome to the Cloud 2

Tablets Moving Rapidly into the Enterprise

CIOs Surveyed on Tablet Usage

2010

Purchased for Employees

Employee-owned Tablets Allowed

Not Allowed

2011

Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.

Page 22: Natan Gavish - Welcome to the Cloud 2

Fundamental Shift in Cloud Computing

Easy . Fast . Low Cost Social . Mobile . Open

Page 23: Natan Gavish - Welcome to the Cloud 2

Why isn’t all enterprise

software like

Amazon.com?

2000 2011

Why isn’t all enterprise

software like

?

Page 24: Natan Gavish - Welcome to the Cloud 2

“The Facebook Imperative”: The World Has Changed

Click

Pull

Tabs

Amazon.com

Touch

Push

Feeds

Facebook

Desktop

Location Unknown

Windows/Mac

Self-integrated

Click

2000

Smartphone/Tablet

Location Aware

Android/iOS/Java/Ruby

Marketplace

Touch

2011

Page 25: Natan Gavish - Welcome to the Cloud 2
Page 26: Natan Gavish - Welcome to the Cloud 2

Cloud Database

Massively Scalable Data

Service

ACID Transactions

& Triggers

Social Data Model

Mobile Self-tuningQuery Optimizer

Open, Trusted Cloud Database and Infrastructure

Multi-tenant Infrastructure

REST & SOAP API’s

Row LevelSecurity

Identity & Authentication

Backups & Disaster Recovery

Enterprise Search

ISO 27001 Certified Security

Proven Reliability

Automatic Elasticity

TrustedStatus

Real-timeUpgrades

Real-time Sandbox

Salesforce to Salesforce

Global DataCenters

HighestPerformance

Multi-tenantKernal

Page 27: Natan Gavish - Welcome to the Cloud 2

Form Builder Content Delivery Network

Java Runtime Ruby

Force.com: Open Platform for Building Enterprise Apps

Process Builder Integrated CMS IDE Instant Deployment

Instant Scalability

Report Builder Point & Click Editor

Spring Framework

Collaboration Website Components

JPA Open Architecture

Page 28: Natan Gavish - Welcome to the Cloud 2

World’s Leading Sales Application

Email & Calendaring

Real-time Analytics

Partner Management

Accounts &

Contacts

Marketing & Leads

Opportunities & Quotes

Workflow & Approvals

Page 29: Natan Gavish - Welcome to the Cloud 2

The Next Generation of Customer Service

Call Scripting Contracts &Entitlements

Dashboards &Reports

Email Search Partners

Social Monitoring

SocialAgent

Social Contact Center

Social Communities

Social Knowledge

Social Analytics

Page 30: Natan Gavish - Welcome to the Cloud 2

IT Help Desk Accounting

Field Service eSignature

Data Cleansing

RecruitingContract

ManagementProposals &

Presentations

EmailMarketing

CompensationManagement

The World’s Leading Cloud Computing Marketplace

Recruiting Management Presentations MarketingManagement

Page 31: Natan Gavish - Welcome to the Cloud 2

Social Collaboration for the Entire Enterprise

Profiles File Sharing App Updates

GroupsStatus Updates

Security &Sharing Model

Real-time Analytics

Feeds Mobile

Page 32: Natan Gavish - Welcome to the Cloud 2
Page 33: Natan Gavish - Welcome to the Cloud 2
Page 34: Natan Gavish - Welcome to the Cloud 2

Our Most Successful Product Release

Magic Quadrant for Customer Service

Call Centers

Market Leadership Product InnovationCustomer Success

90,000+ Active Customers

Product of the yearProduct of the yearCall Centers Product of the yearProduct of the year

Most innovative product

Most innovativeproduct

Excellence award

JP McCarvelMarketing Manager

Page 35: Natan Gavish - Welcome to the Cloud 2

Phenomenal Success with Chatter

Average Percentage Improvements Reported by Customers

Source: Salesforce.com Customer Relationship Survey conducted Nov. 2010 by an independent third-party MarketTools Inc. on 6,000+ customers randomly selected, representing organizations across the globe, of all sizes and from a diverse set of industries. Response sizes per question vary. Data is intended as a guideline based upon historical results from a sample set of customers. Results are dependent upon many different factors that are customer-specific. Therefore, actual results will vary.

Page 36: Natan Gavish - Welcome to the Cloud 2

Chatter Makes Everyone in Your Company More Productive

Real-TimeAnalytics

App Updates

File SharingGroupsProfiles Security &Sharing Model

Status Updates Feeds Mobile

Page 37: Natan Gavish - Welcome to the Cloud 2

Allow Your Non-CRM Users to Collaborate TooLeverage everyone in your company

Profiles, Feeds, Groups

Contextual Collaboration

SFDC Content, Ideas & Answers

Free Application: up to 10 objects

Chatter Only PackageSubscription Includes

Free Application: up to 10 objects

Dashboards & Reports

Chatter Mobile

Chatter Desktop

• Users of other apps can collaborate

• No need to be in a browser

Page 38: Natan Gavish - Welcome to the Cloud 2

Chatter for the Entire Enterprise

Chatter.com

Free

Profiles

Status Updates

Feeds

Chatter Plus

$15 /user/month

Includes Chatter Free, PLUS:

Accounts & Contacts1

Force.com2Includes all

Chatter features

Profiles

Status Updates

Feeds

Chatter Free

Free

Sales CloudService Cloud

Force.com

Feeds

Groups

File Sharing

Directory

Chatter Desktop

Private and Secure

Force.com2

Dashboards/Reports

Workflow

Tasks & Activities

Sharing & Security Model

Chatter featuresFeeds

Groups

File Sharing

Directory

Chatter Desktop

Private and Secure

92,000+Customers

65 MillionBusinesses

Page 39: Natan Gavish - Welcome to the Cloud 2

Dell Manages a Global Organization with Chatter

100,000 Chatter Subscribers

15,000 Sales Subscribers Across 20 Countries

10% Increase in Sales Productivity

$1 Billion in Approved Partner Deal Registrations

Michael DellCEO

Page 40: Natan Gavish - Welcome to the Cloud 2

Motorola Keeps Everyone Aligned on Chatter

+1,000 Chatter users

Legal, finance, and operations collaborate on partner contracts

Device Selector App instantly Chatterized

Royalty payments Chatter to executives

Elias DayehSr. Manager, Business Operations

Page 41: Natan Gavish - Welcome to the Cloud 2