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INTERNATIONAL REBRAND PITCH03.30.16

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THE TIME HAS COME...

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THE OPPORTUNITYIS EARNED...

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BUILT ON

GREAT BRAND EQUITY

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UNDERSTAND THE WORLDTHE WAY WE

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UNDERSTAND OURSELVESTHE WAY WE

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SEE EVERYTHINGTHE WAY WE

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WITH THE SAME

PIONEERING SPIRIT...

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WE PUSH THE EDGES...

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AND EXPAND THE

POSSIBILITIES

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WHERE SCIENCE-BASEDENTERTAINMENT HAS

LOST ITS WAY...

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WE WILL FIND ANEW WAY FORWARD

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WHEREADVENTURE

HAS GONEOVERBOARD

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WE CAN BRING BACKINTELLIGENCE

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WHEREEXPLORATION

HAS BECOMECLICHE...

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WE WILL EXPANDTHE HUMANEXPERIENCE

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E X P A N D I N G T H E H U M A N E X P E R I E N C E

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SCIENCE, ADVENTURE OR EXPLORATION CONTENT

PREMIUMCONTENT

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AND WITH THE BRAND ESSENCE IN MIND, WE CAN...

BE CINEMATIC

BE HUMAN AND EMOTIVE

BE SEAMLESS AND CONNECTED

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THE WORK

3 DIFFERENT TAKES ON

EXPANDING

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CONCEPT 01

AN EXPANDED PERSPECTIVE

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For the curious, behind every question, there is a larger world, that every answer

brings more clearly into our view. Every story is connected to our story, and

nothing is more surprising or satisfying than finding that link. We might never have

the whole picture, but every connection is meaningful.

AN EXPANDED PERSPECTIVE

CONCEPT 01

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JUXTAPOSITION OF THE BIG PICTURE PURSUIT WITH THE SMALLER MOMENTSOF PERSONAL TRIUMPH.

GUIDING PRINCIPAL

CONCEPT 01

CONNECTED | DEEPLY HUMAN | SURPRISING

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POTENTIAL TAGS

CONCEPT 01

NATIONAL GEOGRAPHICALL. WAYS. WONDER

NATIONAL GEOGRAPHICFIND YOUR ADVENTURE

NATIONAL GEOGRAPHICSEE IT TRUE

NATIONAL GEOGRAPHIC

GO INFINITE

NATIONAL GEOGRAPHICLIVE TRUE

NATIONAL GEOGRAPHICPEOPLE. PLANET. PURPOSE.

NATIONAL GEOGRAPHICTHINK AGAIN

NATIONAL GEOGRAPHICRETHINK

REFRESHREINVENTREDISCOVER

REBOOTREIGNITE

REMINDREIMAGINE

NATIONAL GEOGRAPHICLIVE THE ADVENTURE

NATIONAL GEOGRAPHICALL IN. ALL OUT.

NATIONAL GEOGRAPHICUNLIMIT YOURSELF

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CONCEPT 02

THE PATH FORWARD

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Nat Geo is a beacon in the science-based entertainment landscape, illuminating who

we are, how we arrived here, and where we are going next. Now, in a new era, defined

by new content that is more ambitious and greater in scope, that beacon shines even

brighter — with more focus — into new corners of the human experience. Cinematic

and dramatic, with brilliance and warmth of spirit, we show audiences the path forward

into new worlds of possibility with the invitation to experience them all.

THE PATH FORWA RD

CONCEPT 02

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WITH A FORWARD-FACING VISION, SHIFT THE GENREOF SCIENCE-BASED ENTERTAINMENT

GUIDING PRINCIPAL

CONCEPT 02

CINEMATIC | DRAMATIC | OPTIMISTIC

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POTENTIAL TAGS

CONCEPT 02

NATIONAL GEOGRAPHICLIVE EPIC

NATIONAL GEOGRAPHICRIDE THE EDGE

NATIONAL GEOGRAPHICTOGETHER. FORWARD.

NATIONAL GEOGRAPHICLIVE THROUGH IT

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CONCEPT 03

YOU ARE HERE

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Expanding the human experience isn’t saying “Nat Geo is here” and filing the story; it’s tellingeach and every audience member “You Are Here”. Wherever we drop a pin, we’re planting a

flag that this new era of premium content is also a new era of fan engagement. Stories won’t

begin and end with the opening and closing credits, but will spark conversations that we will

help fuel in all the places and on all the platforms where our fans live, think, and explore.

Inspiring fans who in turn inspire us, pushing our brand, and its possibilities, to new heights.

That’s what it means to expand the human experience.

YOU ARE HERE

CONCEPT 03

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PROVIDING FANS THE CONTENT AND THE TOOLS NECESSARY TOENGAGE EVEN FURTHER.

GUIDING PRINCIPAL

CONCEPT 03

INCLUSIVE | IMMEDIATE | SEAMLESS

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POTENTIAL TAGS

NATIONAL GEOGRAPHICYOU ARE THERE

NATIONAL GEOGRAPHICALL STARTS HERE

NATIONAL GEOGRAPHIC

LEAD THE WAY

NATIONAL GEOGRAPHICALL. WAYS. WONDER.

NATIONAL GEOGRAPHICLIVE AMAZING

CONCEPT 03

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THANK YOU

nat geo pitch 2016

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