nasdaq omx product design portfolio
DESCRIPTION
The Product Design team at NASDAQ OMX leads the design of web-based products that serve communications, public relations, and investor relations professionals. Our portfolio of publicly available work represents just a fraction of what we do and how we do it. If you're interested in working within an international design team in a corporate environment that respects and enables the design process, email us your resume and portfolio to [email protected].TRANSCRIPT
Portfolio 2014
NASDAQ OMX Product Design builds products that serve public relations, communications, investor relations, and financial services professionals across the planet.
@prodaqomx [email protected] http://prodaqo.mx
Who We Are Our Process Discovery Plan Execute Validate GlobeNewswire Workspace Newswire Analytics Product Websites
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Table of Contents
28 PRODUCT DESIGNERS 8 MFAs AND MBAs93 FREQUENT FLYER MILES (IN THE THOUSANDS)
1 DESIGNER IN 2011 2 BULLDOGS NAMED AFTER MUSICIANS 26 NON-DESIGN
UNDERGRADUATE DEGREES
8 STATES 15 LUCHADOR MASKS 9 PRESENTATIONS AT CONFERENCES in 2013
NASDAQ 100 COMPANIES 100%
100% THE DOW 30 COMPANIES
96% S&P 500 COMPANIES
81% FTSE 100 COMPANIES
80% STOCKHOLM 30 COMPANIES
90% DAX 30 COMPANIES
our work is used by the most respected leading companies across the planet
Understand the problem space, the business need, and the value to the user and customer
Customer interviews Sales team interviews Stakeholder interviews Competitive analysis Distill business requirements Understand business goals
Prioritization exercises Affinity Diagrams Heuristic analysis of current state Competitive analysis Summarize goals, objectives, KPIs
Frame findings from discovery into design opportunities
Analyze discovery outcomes Validate prioritization outcomes Craft hypotheses Identify table stakes & new features Develop Sprint Schedule
Mental model diagrams Concept models Personas Task analysis Content models
Ideas become code.
Design studio workshops with product ownership, sales, and design teams Design HTML prototypes with production- ready CSS Explore design decisions through consistent usability tests with customers
HTML, CSS, JavaScript Usability tests Validation with sales teams
Confirm viability and usefulness of design decisions through quantitative & qualitative analysis
Validate prioritization outcomes Identify future functionality and integration points Reference goals, objectives in discovery to confirm success
Usability test documentation Analytics & metrics reports Design backlog
Goals Approach Artifacts
Product Design begins each project alongside Product Management to understand the problem space, the business needs, and the potential value to our users and customers.
We begin by understanding the primary business goals and articulating a research strategy. This research often involves observing and interviewing our clients, sales teams, support staff, and potential customers. !We work to understand the current state. !Then we design a better state.
We frame findings from discovery into design opportunities.
We crystallize our understanding of our customers and other ancillary people who interact with our software through personas and mental model diagrams. !Collaborating alongside product management allows us all to prioritize new functionality relative to incremental improvements. !And planning those features and who they’re for will advance us all closer to achieving the project’s vision.
Once our plan is in place, we get to work. Ideas take shape through sketching, come alive through code in the browser, and are vetted with our customers out in the wild.
We take pen to paper in design studio workshops with product ownership, sales, and design teams. Sketching moves from paper to the browser where we build out prototypes in HTML, CSS, and Javascript. !Because of the scale of our projects, we take great care to build within a collaborative development environment and framework. !There is no ambiguity once development teams get involved. We hand over a clear, vetted representation of our proposed design solution, which they can immediately begin to implement and prepare for production.
We don’t know all the answers before we start our work. We don’t ship our products without the opportunity to understand how they’ll be used by our customers. And we don’t wait until our products ship to confirm they’ll be useful.
Confirming or refuting our design decisions is a critical component of our design process. !We rely on the opportunity to test early. And test often. !We use analytics as a lens, not marching orders, when considering new features and functionality.
GlobeNewswire
The Problem
The NASDAQ OMX press release service’s website wasn’t
effectively communicating the features and benefits of
the platform. Searching for press releases was laborious.
!Press releases weren’t easily readable on mobile
devices. Journalists could only read press releases in
English despite the service’s heavily international
customer base.
The Approach
• Hired content strategist to analyze existing content and prioritize new content. !
• Interviewed customers to validate product management’s assumptions and early wireframes. !
• Interviewed sales teams to understand what prospects were looking for when considering changing newswire services. !
• Hand-coded responsive functional prototype in HTML, JS, CSS and worked side by side with development teams to realize final product. !
• Shipped October 2012.
The Outcome
Released a website with new content and a responsive
design for display across all devices, faceted search, and
a framework to easily accommodate multiple languages.
Workspace
The Problem
NASDAQ OMX could pivot existing technology to introduce
a new product into a market with little competition and
limited innovation.
The Approach
• Interviewed customers to validate product management’s assumptions and early wireframes. Uncovered significant misalignment in product strategy and rebalanced product strategy with business and customer needs. !
• Developed 3 primary personas and a mental model of those personas to distill significant and latent needs. !
• Recorded several hours of video and audio of usability tests to share with senior management to reinforce adjusted product strategy would be successful !
• Hand-coded responsive functional prototype in HTML, JS, CSS and worked side by side with development teams to realize final product. !
• Shipped May 2013.
The Outcome
Designed a product with a responsively-designed
feature-set much more aligned with user and market
expectations and with a significantly improved user
experience than the competition.
Newswire Analytics
The Problem
Press release activity summary reports didn't capture all
useful information, were difficult to identify the most
important statistics, and were challenging to share.
The Approach
• Interviewed customers to identify where there were shortcomings or gaps in their current reports. !
• Interviewed sales teams to understand when prospects or customers would cite weak reporting as a reason for not using the NASDAQ OMX press release service. !
• Developed 3 primary personas and a mental model of those personas to distill significant and latent needs. !
• Hand-coded responsive functional prototype in HTML, JS, CSS and worked side by side with development teams to realize final product. !
• Shipped November 2013.
The Outcome
Designed a new report with stronger visual prioritization
of information, frictionless sharing, and with a responsive
design to enable easy reading of reports on mobile
devices and tablets.
PRODAQ also designs and develops marketing websites that effectively promote key features and functionality of our products. !Sites are responsively designed for optimum display across devices, enable simplified lead capture, and feature robust analytics to monitor activity and overall effectiveness. !• directorsdesk.com !• oneworkspace.com
Product Websites
The Product Design team at NASDAQ OMX leads the strategy and design of web-based products that serve communications, public relations, and investor relations professionals. !We have open positions in our New York, Southern California, Rockville, MD, and Boston offices to design and build HTML & CSS-based prototypes alongside Sr. Product Designers. !It’s not all stuffy financial or stock market work. Chances are you’ll be designing responsive public-facing websites and applications, or prototyping how to visualize complex data. You’ll have a Mac, not a Bloomberg terminal. !The job serves a global marketplace: it’s likely someone overseas will influence every product, whether that person is a stakeholder in Stockholm, a fellow designer in London, or a client in Amsterdam. !This is an awesome opportunity for a designer comfortable with some code—even if it’s not part of your job today. Or if it’s all you do at your job and you want to strengthen your UX chops by understanding more about the people who will use what you craft. !If you’re interested, holla. Send us a portfolio, an intro letter, and a resume. !@prodaqomx
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