Casey KrygierOctober 23, 2014

About NASCAR• National Association for Stock Car Auto Racing

Bill FranceFounder

1948Jim France

Former CEOBrian France

Current

Locations

• Headquarters : Daytona Beach, FL• 4 offices in North Carolina• Regional offices in New York City, Los Angeles

& Bentonville, Arkansas• Majority of teams are sanctioned out of NC

Racing Series-Grand Supreme of NASCAR-Stock Cars-43 drivers

-Stock Cars-Engine power, wheels, weight-40 drivers

-Pickup trucks-30-36 drivers

Seasons/Locations

• Season runs from February- November • The 3 series intertwine schedules– Racers can compete in all 3

• NASCAR sanctions over 1500 races in 39 states and Canada(Daytona 500, Brickyard 400, Coca-Cola 600)

• They have also held races in Mexico, Japan and Australia

Drivers and Teams

• Currently there are:– 76 Sprint Cup Series Drivers– 154 Nationwide Series Drivers– 130 Camping World Series Driver

• Teams are 1-4 drivers• Races are on a points system• Main trophy is awarded to the driver

who earns the most points in the season

Stacked Against the Rest

• Rank 2nd in professional sports TV ratings- behind NFL-Broadcasted in 150 countries internationally

• Over 100 fortune 500 companies are invested in NASCAR- more than any other sport.

• "There’s a reason the number of FORTUNE500 companies invested in NASCAR remains higher than any other sport. Our fans are among the most brand loyal in all of sports.” - Steve Phelps Chief Marketing Officer

NASCAR and ME

• Sonoma Speedway is closest to my hometown

• Jeff Gordon from Vallejo, CA is the most local driver to my hometown.

Devon Fox- Senior Director Digital Operations at NASCAR

LINKEDIN

NASCAR ARTICLE

Sport Business Research NetworkNASCAR Alters Rules for Naming Rights Contracts

Comcast Sports Net Bay Area

They are an American regional broadcast company that operates under Comcast Sports Net. They are an

NBCUniversal affiliate and serve the Bay Area, Northern California, Central California, Southern Oregon, and

Nevada.

Located in San Francisco

http://www.csnbayarea.com/http://www.csncalifornia.com/content/employment

Sources

• http://en.wikipedia.org/wiki/NASCAR• http://www.nascar.com/en_us/sprint-cup-

series/schedule.html• http://www.nascar.com/en_us/sprint-cup-

series/standings/results/2014.html• http://espn.go.com/racing/drivers• http://www.nascar.com/en_us/news-media/

articles/2013/05/30/fortune-500-investment-increase-in-nascar.html