A Vocational Brewing School

Take your passion of beer and turn it into a lifestyle and career

Ryan Smith – PM, 24Final Presentation 2.18.16

Meet Ballast Point(Their Story)

“After developing a taste for beer in college, founder Jack White decided to try making more interesting beer than he could find in the store or at a keg party. Jack, along with his college roommate Pete A’Hearn, began home brewing in their apartment at UCLA and soon realized it wasn’t easy to get access to the various supplies and ingredients he wanted—nor did he have anyone with whom to trade ideas about brewing.”

Jack, Pete & Yuseff, 1996

Meet Ballast Point(Today)

3rd largest beer company (Corona, Modelo, Pacifico) acquires Ballast point for $1 BILLION. – Nov. ‘15

Persona

Casey Ellis 37; Fresno, CA; Periodontist• Beer enthusiast. Likes to be hands on. A

learner. Adventurous. Frustrated when things don’t meet his expectations.

• Wanted a new hobby to take on with friends. Bought his own home brew kit. Learned on his own. Did it a few times. Equipment sits in the garage.

• Wants the fundamentals. Learn from experts. Wants a fun environment. Access to equipment. Not a huge time constraint.

Vision and Mission

NanoBrew converts hobbyist’s to passionate entrepreneurs through education and

opportunities in brewing science, business and design.

Market Research(Lisa Rathke, AP - January 2016)

“…an explosion in growth in craft beer industry over the last decade...”

“...not enough to simply have a passion for brewing and beer...”

“…has grown to more than 4,000 in the U.S. today…1,400 in 2005...”

What are people saying?

Did you know?

Beer supports 1.75 million American jobs and contributes $253 billion to the economy (Fortune.com)

Market Research(BrewersAssociation.org)

Market Potential(West Coast is really the best coast)

#1 – Portland, OR: 43.5% (% of Craft Beer Sold) #2 – Seattle, WA: 38.2% #3 – San Diego, CA: 34.9% #4 – San Francisco, CA: 34.7% #5 – Sacramento, CA: 33%

Competitive Landscape

American Brewers Guild – Salisbury, VT American Society of Brewing Chemists – St. Paul, MN Master Brewer’s Association of the Americas – St. Paul, MN Siebel Institute of Technology & World Brewing Academy –

Chicago, IL International Opportunities Various University Affiliated Brewing Programs (16) Online

Competitive Analysis

Part Time/Online Courses: $1,200 – 4,000

Advanced Brewing Program: $9,700

International Diploma: $15,000

Master Brewing Program: $25,000

Application Process:

Payment Programs:

Student Loans or Grants:

Tap Room:

Memberships:

SWOT Analysis

Who We Are(One Stop Shop)

Part Time (Social) & Full Time (Business) Courses Education from Industry Brewers Access to Top Level Equipment Certification Upon Completion You have ownership of your Beer Recipes Guest Speakers Bottling and Local Distribution Feedback from our Tasting Room / Open to Public Graphic Designer assigned to help with Branding

How We Are Profitable(Revenue Generation)

5% Ownership of students company Full-Time Student Tuition Part-Time Student Tuition Membership to use equipment for certified

students Customers tasting at the tap room

5% Ownership of company Profitability: 5% x $1Billion = $50,000,000

How We Are Profitable(Percentage of Ownership Revenue)

THE BIG FISH

User Experience(Landing Page)

Lean Canvas

Road Map

Cheers