URAMNews

URAM To Premier The First 3D Virtual Reality “Recording Education Program”

NAMMS U M M E R

J U LY2 0 1 2

The University of Recording Arts and Music

(URAM), is pleased to announce that it will

showcase the first Online 3D Virtual Reality

Studio training room at the Summer NAMM

Show in Nashville, Tennessee, from July

12-14, 2012.

URAM founder and CEO, John Lowson ( engineered

several Grammy™ Winning Recordings ) developed

the Real Application Training ™ Program to solve key

issues facing the industry at the consumer level.

“We recognize the huge challenge of educating retail

customers on the recording and music products they

purchase. The technology can make it overwhelming for

them. We solve these issues by keying in on application

based training that is universal, and apply to nearly all

music recording software / hardware systems. With the

added plus of “real” professional recording techniques “.

The training products are designed to create more enthu-

siasm and excitement for the Home Studio / Musician

/ Producer.The credibility of the education products

is enormous, with price points well below $100.00!

As a complement to the online program, URAM offers

in-depth instructional DVDs and downloadable

products:

The Fast Start DVD program for Recording Engineering

/Consumer level training that provides home and pro-

fessional recording studio techniques and applications,

including digital recording and Pro Tools.

The Fast Play DVD program for Music Instruction /

Guitar, Bass, Piano, and Drums. Go in the studio

with renowned veteran musicians and multi Platinum

recording artists: Carl Verheyen, Gail Ann Dorsey, Mike

Garson, and Kenny Aronoff.

About URAM

The company’s management

team consists of seasoned

professionals & educators in

the Recording Arts & Music

industry. Their contributions

have been recognized with

Gold and Platinum records,

Grammy™ Award-winning

recordings, and a “Board

of Governors” Seat for the

National Academy of Recording

Arts & Sciences.

“Our products create a better customer experience, we think it is vital to every retail establishment and on line store!”BOOTH

721SEE US @

Industry News

FacebookListen Here Facebook has unveiled a

prominently placed “Listen”

button on musicians’ pages,

allowing users to stream songs

on Facebook supported music

apps like Rdio, Spotify, MOG,

Slacker, and more. Social

networkers who haven’t yet

installed any Facebook music

apps will be prompted to do so

Great news for musiciand and

a huge boost for the industry.

InternetRadio Rising

The number of Americans

listening to Internet radio on

a weekly basis increased 30

percent from 2011 to 2012,

according to a new report from

Arbitron Inc. Average time spent

listening to online radio sites

– like Last.fm, Pandora, and

Slacker – also grew, from 9.3

hours per week to 9.8.

In related news, Pandora

recently reported that it streams

more than one billion listener

hours per month, up 88 percent

from one year prior.

Source: www.riaa.com

CONTACT

In a recent “spot light company”

interview/ Music Connection June

2012 issue :

John Lowson says

“Our goal is to engage people in a

way where they can feel the music

intimately, yet think, act, and per-

form like a real recording engineer

or producer. We teach the science

behind the art in a fun, exciting,

and interactive way. Most important;

everything we do keeps the focus

on putting the art back into music.”

Brian McMahon University of Recording Arts and Music (URAM)bmcmahon@urameducation.comTel: 949-225-4795 1 888 UROCK09 URAMeducation.com URAMonline.com