Naming for Information Management ProductGolder Associates Limited

PREPARED BY LUZ DESIGN + COMMUNICATIONSMONTRÉAL, APRIL 11 2008

POSITIONING

Screen-based MAP PRODUCT is wireless mapping software that puts you in control of your data, anywhere, anytime. You can therefore enter new data, change and manipulate existing data, and produce updated maps as your needs change, without the delays and costs associated with intermediary services.

KEY MESSAGES & BENEFITS

In the field, on the road or in your office, this MAP PRODUCT gives you total control over your data and maps. You get the most up-to-date information, presented in the most easily understood visual format. Plus, you can enter new data, mine your data and try out various scenarios with just a few clicks of your mouse, without ever having to ask GIS to “get involved.”

RESUlTS:

RConvenience: all the mapping tools you need at your fingertips, anywhere, anytime.

ROwnership: when it comes to your maps and data, you call the shots.

RSpeed: no delays in contacting GIS and waiting for a response. Results are instantaneous, to save time in mission-critical situations.

RProductivity: with fewer delays, you can accomplish more in less time.

RFlexibility: no need to coordinate your schedule and needs with third parties.

RCost savings: reduction in mapping services and delays yields real savings in budgets and timetables.

RClient satisfaction: quicker turnaround with higher-quality answers translates to a more satisfied client.

REnvironment: significant reduction in paper. Most maps can be consulted on screen, and e-mailed from one screen to another. Instead of printing everything, print only the maps you absolutely need.

R

R

Your map, your way.

R

POSITIONING lINE/SlOGAN

Globelink

Positives:“Link” connects user to “globe” with no intermediary.

Your map, your way.

Names selected from client’s list

Negative: No distinctive identity: could be shipping company, telecom, financial services, etc. Likely widely used already.

PAPYRUS

Positives: Weds high-tech product to its heritage of early maps. Easy to say and to remember.

Your map, your way.

Negative: No sense of what the product does.

Names selected from client’s list

geographer

Positives: Obvious connection with product and its uses. Places user in the driver’s (geographer’s) seat: “one who ‘writes’ the earth.”

Your map, your way.

Negative: Less than electrifying.

New suggested names

Orient

Positives: Links to past and to exploration, through a now anachronistic word. Easy to say and remember. Verb, “to orient”, also positive: enabling user to place and positiondata. Possibility for strong visual identity.

Your map, your way.

Negative: Refers to the EAST in French.

New suggested names

Orientis

Positives: Links to past and to exploration, through a now anachronistic word. Easy to say and remember. IS for Information System. Verb, “to orient”, also positive: enabling user to place and positiondata. Possibility for strong visual identity.

Your map, your way.

New suggested names

Carter

Positives: Root word (“cart”, “chart”) suggests “map,” while also suggesting mobility. Proximity to person’s proper name makes it easier to brand: “Trust Carter.”

Your map, your way.

New suggested names

Negative: No technical component to name.

AirCarta

Positives: Combines mobility (“air”) with mapping (“carta”).

Your map, your way.

New suggested names

Negative: Potential confusion with Apples’s “Airport’ and “Encarta”

CartografYour map, your way.

New suggested names

Positives: Obvious connection with product and its uses. Places user in the driver’s (geographer’s) seat: “one who ‘writes’ the earth.”

Negative: Less than electrifying.

CartograferYour map, your way.

New suggested names

Positives: Obvious connection with product and its uses. Places user in the driver’s (geographer’s) seat: “one who ‘writes’ the earth.”

Negative: Less than electrifying.

Outland

Positives: Suggests the outback, and work in the field.

Your map, your way.

New suggested names

Negative: No obvious connection with technology or mapping.

Outdraw

Positive: Similar to “Outland,” though with a stronger connection to mapping (“draw”). “Out” also suggests competitive advantage (“outperform”), as well as speed (Western theme: whoever draws his weapon faster will be the survivor).

Your map, your way.

New suggested names

Negative: No obvious connection with technology or mapping.

Eudaimonia

Proon

optorex

Gateway

Horizon

NavMap

SPRINT

GLOBAL

GlobeLink

LINK

VECTOREE

OMEGA

AMERIGO

MishMash

Papyrus

Platypus

GeoShare

Alliance

Keystone

DynoMap

DynamoMapping

Sagacity

ClearArch

Golder Internet Mapping

Golder Mapping Service

YourMapper

Geo

Earth Connect

G-SAT

Portolan (Mapping Solution)

NEC+ Mapper

GeoPortal

RE:MAP

iMAP

gMAP GeoGrapher Orient

Orientis

Carter

AirCarta

Cartograf

Cartografer

Outland

Outdraw

ParaMap

AdaptaMAP

MapGeneris

DaTAG

Modulix...

MapAround

MapIT

Mapper

Youmap

Mappa

DatHelp

Outmap

COMPlETE lIST OF NAMES SUGGESTED

Names in red: already used for similar product

Possible images related to the product