Name: ____________________________________ Advertising & Design Ms. Pompilio Term: Spring 2020 Please submit on Edmodo.com by attaching your document to the correct assignment. I will follow up with you to ensure you do not have any issues via email. Week 1: Assignment 1 Date Completed: ___________________ Read through the PowerPoint slides provided in this PDF. Then answer the following questions found in the PowerPoint (Do Now, Motivation, Checking for Understanding, Exit Ticket) Lastly, please work on the 2 page worksheet at the end of this PDF. Do Now Question (Page 2) Pretend that you are touring a foreign country and woke up one day with out the ability to talk. To add to the your communication problems you also managed to fail the writing component of the language class. What will you do to communicate? Googletranslateandotherdigitaldevicesaren’tavailable.Motivation Question (Page 3) Pretend that you were visiting a foreign country and you saw image A and B what does it communicate? A B Checking for understanding (Page 9) Draw a symbol that represent no sitting Exit Ticket (Page 9)

1. Based on what you have read what is a symbol? 2. Explain the purpose of a symbol. 3. List the 5 Traits that make up a good symbol. 4. How are symbols used in logo design?

Immediate application (Page 10) Complete the handout provided on Page 11 & 12. (Preview à)

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Assignment 1Symbols & Logo Design

Ms. Pompilio / Spring 2020

Do NowPretend that you are touring a foreign country and woke up one day with out the ability to talk.To add to the your communication problems you also managed to fail the writing component of the language class. What will you do to communicate?Google translate and other digital devices aren’t available.

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MotivationPretend that you were visiting a foreign country and

you saw image A and B what does it communicate?

A B

Aim: How are symbols used to create logos?

Instructional Objectives: At the end of the lesson students will be able to:

• Explain the purpose a symbol

• Identify 5 Traits that make up a good symbol

• Define the term logo

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What is a symbol?

• A symbol is something such as an object, picture written word, or particular mark that represent something by association.

• Most of the time a symbol is created to resemble an exact action.

• Other times its just a word

Symbol created resembling of an action

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Symbol representing an action in a word

5 Traits that makes up a good symbol

• Positive Association

• Easy Identification

• Simplicity

• Few Colors

• Positive and negative space association

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Explain what is a logo.

• A logo is a sign or symbol which conveys the identity or ownership of a product, company, campaign, or concept in as memorable a way possible.

How are logos used?

• A logo can be used in many different forms, sizes and contexts. For example, the logo for a hotel could be printed on a letterhead or menu, embroidered onto a napkin or jacket, embossed on metal cutlery or illuminated as a huge neon sign on the side of the building.

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A good logo must keep readability and impact when scaled up

A good logo must keep readability and impact when scaled down

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What are the basic qualities of a logo?

• A logo should be simple so that it retains its clarity of design in different contexts. If it is too complicated, its details may be lost when it is reduced in scale. Also, a simple logo design is faster to read, easier to remember and consequently more instantly identifiable.

Good Company logos

What makes this a good company logo?

This logo is simple, easy to read and memorable

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Draw a symbol that represent no sitting

Exit Ticket

1. Based on what you have read what is a symbol?

2. Explain the purpose of a symbol.

3. List the 5 Traits that make up a good symbol.

4. How are symbols used in logo design?

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Immediate application

Complete the handout provided.

Ms. Pompilio Student Name:_______________________________ Date:_______________________

Assignment 1

Instructions look at the images below and identify what it represent.

1

5

4

3

2

8

6

7

Instructions create 6 symbols using the 5 traits that make up a good symbol. NOTE the symbol must be unique and different from what is already used and seen.

Bathroom

no talking

no texting

no eating

Luch room Park