Social media is content created by people using highly accessible and scalable

publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and

technology, transforming monologues (one to many) into dialogues (many to many) and

is the democratization of information, transforming people from content readers into publishers. Social media has become

extremely popular because it allows people to connect in the online world to form

relationships for personal and business. Businesses also refer to social media as

user-generated content (UGC) or consumer-generated media (CGM)

•139.8 Million visitors to social networks in April ’09

•12% increase from March ’09 (124.4 million)

•71 Million using MySpace

•67.5 Million on Facebook

•17 Million using Twitter (an 83% increase!)

Pretty Amazing Stats

•Spamming Your Stuff - omg, don’t do this!!!

•Strong Language (perhaps the occassional effin’ tweet)

•Posting or Tagging Photos (would u wanna be tagged?)

•Don’t make stupid comments

•Profile pictures are critically important

•All Work No Play (and vice versa)

•Auto DM’s suck in a very bad way

7 Deadly Sins of SM

•Build & update VERY complete & accurate profiles

•Make All Profiles Public

•Proactively Build Lists (without making that obvious)

•Take “IRL” connections immediately to online

•Create Content that respects the intellect of the reader

•Be a Thought Leader (not an instructor)

•Let Lead Conversion “just happen”

7 Things Agents Should Do with SM

•Develop Massive Agent Database

•Share Great Information Widely & Openly

•Monitor Agent Activity by having “ambient presence”

•Give Agents Easy Access to your advice & wisdom

•Create Events (training, social, community)

•BE YOURSELF (not a “manager”)

•Dig in and learn - FAST

7 Things Brokers Should Do with SM

•Seth Godin

•Chris Brogan

•Future of Real Estate Marketing

•Agent Genius

•Center for Realtor Technology

•Active Rain

•Inman News

People to Follow (and learn from)

•Google “me”

•Review FB / Twitter / Linkedin (go deeper if needed)

•Develop SM Policy

•Use Google Alerts

•Get informed opinions

•Ambient Presence

•Character / Integrity above all else (raise the bar)

How This Effects Hiring & Management

•Inman Connect (SF & NY)

•Inbound Marketing Summit

•REbarCamp

•REtechSouth

•New Media Atlanta Conference

•REtechLab

•NAR / San Diego

Events/Conferences to Attend

See You At