Nail Polish Economy

An in-depth look into nail polish trends

The Lipstick Effect During times of economic hardship

women purchase inexpensive luxuries

› In the Depression this item was Lipstick

› Now we are seeing this trend with Nail polish during the Recession

Lipstick Figures During the Depression, lipstick sales

increased by 25%

Following September 11th, lipstick sales increased by more than 13%

During economic downturn in 2002, lipstick sales were up nearly 12%

Nail Polish Figures Nail polish industry grew by 14.3% in

2009› While lipstick dropped 5.3%

Nail polish industry generates $15 million annually

Nail Polish Evolving Color-Change Scented Strengthen Shatter

Modifying the Nail Polish Market

Nail polish for the uncoordinated Nail polish stickers Nail polish Pens Nail polish detailers

Celebrity Lines Glee Cast Katy Perry Justin Bieber Serena Williams

Designer Nail Polish Dior Chanel

So What? Why change a good thing?

› Nail polish market is booming

› Nail polish evolving to suit consumers needs

So What? Medical concerns

› Nail polish poisoning

› Acetone poisoning

Conclusion

During times of economic hardship, women have a history of indulging in cosmetics. The 21st century is no exception.

Nail polish is no longer considered a form of makeup but rather an accessory