Social Media and the Real Estate Industry

NAI Global’s Emerging Leaders

Presented by:Maxwell Finn

The Facts• By 2010 Gen Y will outnumber Baby Boomers.

• 96% of them have joined a social network.• Years to reach 50 million users:

• Radio = 38 years• TV = 13 years• Internet = 4 years• iPod = 3 years• Facebook added 100 million in less than 9 months

• 80% of companies use LinkedIn as their primary tool to find new employees.

• Wikipedia currently has in excess of 14 million articles. • There are over 200 million blogs - 54% of bloggers post content daily.

• 25% of search results for the 20 largest brands are links to user generated content.

• 34% of bloggers post opinions about products & brands. • There are more than 3.5 billion pieces of content shared each week on

Facebook.• More than 700,000 local businesses have active pages on Facebook.• Dell claims to have earned $3 million via Tweets since 2007. • 15% of bloggers spend 10 or more hours each week blogging. • 70% of bloggers are organically talking about brands on their blog.• More than 800,000 website have implemented Facebook Connect since

December 2008 and more than 60 million Facebook users engage with it across these external sites each month.

Facts Continued

Blogging• How to demonstrate your expertise.• Picking your blogging platform.• Developing a publishing calendar.• Optimizing your blog for Google, Bing and Yahoo! • Linking and feeding your other social media properties.• Making it easy for readers to share and promote your content.

Facebook• Launching your Fan Page

for either yourself and/or business.

• Design & Promotion• Adding the right

applications to connect with Blog, Twitter, YouTube and other properties.

• Increasing fan total• Facebook Advertising• Organic methods

• Facebook Insights

YouTube• Is video content for

you?• Developing content

before launch.• Content ideas?

• Interviews• Property Tours• Filming industry

events• Branding &

Designing Channel

Twitter• Understanding the true

value of micro-blogging.• Steps to take before

your first tweet.• Branding your page with

custom background.• What to tweet and how

often.• Following the right

people and gaining followers.• Tools like Twellow

allow you to filter by industry.

• Feed blog posts to Twitter with Feedburner.

Google Buzz• Google recently launched a

social utility, Google Buzz.• Extension of Google

Profiles.• Social media

aggregator.• Start by creating a profile

and linking sites.• Google is the #1 search

engine in the US and your profile is indexed quickly and ranks high in relevant searches.

What is SEO?• SEO is short for the term Search Engine Optimization.• Search engine optimization is the process of

improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

• When implemented correctly, SEO is a cost-effective form of advertising and brand building.

• The social media tools mentioned previously play a crucial role in organic search engine optimization.

Correctly Implement SEO

The Starting Point• Domain age and number of authoritative inbound links.

• The two most valuable factors in Google’s ranking algorithm. • Patience, Planning and Passion.

• Number one rankings don’t come over night.• Ready for the long haul?

• Optimize all of your social media profiles.• Be sure to create a link wheel with your blog or website

as the hub.• Take the time to your keyword research.

Keyword Research

Resources • Mashable

• Tech Crunch

• Social Media Today

• Building 43

• Chris Brogan

• Social Media Explorer

• Convince & Convert

• Altitude

• Copy Blogger

• The Brand Builder

• Future Buzz

Great Blogs to Actively

Read.

Q & A

Credits & Sources

• Econsultancy.com - 20+ mind-blowing social media statistics revisited

• Technorati.com - State of the Blogosphere 2009

• Socialnomics.net - Social Media Revolution YouTube video