nabd online advertising ratesrdw re ad materials all measurements in inches, width by height. keep...
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Leaderboard BannerBANNER SIZE:
728 X 90Can be static JPEG or animated GIF.
ONLY $600 / MonthMinimum 6 month run.
Exclusive Banner UnitsBANNER SIZE:
200 X 200Can be static JPEG or animated GIF.
ONLY $400 / MonthDepending on Placement
Minimum 6 month run.
Banner Units BANNER SIZE:
200 X 90Can be static JPEG or animated GIF.
$250 / MONTHMinimum 6 month run.
Footer Banner UnitsDisplayed at the bottom of all website pages
BANNER SIZE:200 X 90
Can be static JPEG or animated GIF.$200 / MONTH
(16,000+ impressions monthly.)
NABD Online Advertising Rates
$600 4 available
$400 4 available
$250 per month
$200 each
To Advertise, Call Joe Kearse or Reginald Allen at
(832) 767-4759
Reach a very targeted and verified BHPH Dealer Owner email database of over 14,000 contacts with your email marketing content. Participating companies will receive a full tracking report and lead lists of all contacts that have interacted with the email campaign, including email opens and click-tracking. These reports and lists are generated and provided to you one week following your distribution date. These hot lead lists contain complete contact and company information (emails not included) for follow-up by your sales teams.
To Advertise, Call Joe Kearse or Reginald Allen at (832) 767-4759
NABD Partner Email Marketing Campaigns
Artwork: NABD requires clients to submit the email campaign creative (HTML and subject head
of the email) one week prior to your scheduled distribution date. If client does not submit artwork prior to the day of the scheduled email, the client forfeits their email campaign date and is still responsible for payment. If client needs to re-schedule, client must notify NABD at least one week in advance of the scheduled distribution date and efforts will be made to re-schedule depending on availability.
• Audience - 14,000 BHPH Dealer Owner Contacts• Average Email Open Rate – 14%• Distribution Dates- every Tuesday and Thursday (104 available email campaign dates yearly)
Cost: $2,000 per email campaign
BHPH Dealer Magazine Information
Full Page $2,200 2/3 Page $1,950 Half Page $1,600 1/3 Page $1,150
• BHPH DEALER is the official bi-monthly publication targeted specifically for BHPH dealers nationwide.
• BHPH DEALER is a bi-monthly magazine, published on the even months of the year.
• BHPH DEALER is distributed to over 12,000 verified BHPH specific dealers & subscribers.
• BHPH DEALER magazine content provides used vehicle professionals with timely, informative industry news, analysis and expert advice empowering BHPH dealers with the knowledge and expertise necessary to operate their businesses more profitably and efficiently.
• BHPH DEALER will include real strategies, market analysis and tools to help the BHPH dealer community maximize the performance and profitability of their dealerships.
• BHPH DEALER focuses on the financial interests of used vehicle dealers, both franchised and independent. Our magazine has a special focus on the BHPH, subprime and specialty finance segments of a $345 billion a year industry.
M A G A Z I N EPOWERED BY
T H E O F F I C I A L N I A D A P R E M I E R S U B P R I M E A U T O R E S O U R C E • J U N E 2 0 1 9
BENCHMARKISSUE
SPECIAL
| PAGES 16 - 22 |
ByriderFranchise.com
SEE US AT
BOOTH# 626
NIADA.Corner.Ad.indd 1 4/25/19 4:32 PM
JUNE 2019 ← BHPH DEALER 17
2018
2018
2017
2017
2016
2016
Advertising Bank Charges Contributions Depreciation Dues and Subscriptions Insurance Legal and Accounting Outside Services Office Expense Rent Repairs and Maintenance Salaries (Non-Owners) Taxes - General Other Operating Expense Taxes - Payroll Utilities and Telephone Travel / Training TOTAL OPERATING EXPENSE
LOSS STATISTICS 2016-2018 (STATISTICS SUPPLIED BY SUBPRIME ANALYTICS)
TOTAL OPERATING EXPENSE
WHAT’S AHEAD FOR 2019?Although 2018 was a challenging and competitive year,
new profit opportunities are ahead for independents in
2019 as follows:1) Although capital availability for subprime auto remains
challenging, competition from finance companies and
captives will decline as they shift to higher credit
quality customers. This creates an excellent
opportunity for independents to regain market
share if they have capital available to fund the growth.
2) New car prices coupled with higher interest rates
make new vehicles unaffordable to many customers.
This should result in an increase in used
car sales for 2019.3) Cash efficient business models continue to provide
higher returns on portfolio investments and reduce
portfolio risk and the need for additional capital.
4) Customer relationships are needed to regain and to
retain the best subprime customers. Operators who
proactively use social media to connect and collect
with subprime customers will do better. Subprime
operators can no longer rely on tax refund business to
regain lost market share.5) In order to control operating costs, implementing new
technology to improve efficiencies is recommended.
The biggest historical BHPH “game changers” have
been pay portals (ACH, debit cards, etc.), GPS that
improves recoveries and collections, and the use of
related finance companies to reduce federal income
taxes on “phantom income”. Texting and the increased
evolution of social media are the best prospects for the
future.6) As congress enacts changes at the CFPB, compliance
remains very important. The state attorneys general
have become the new enforcers as the CFPB transfers
its enforcement power to them.7) Competition for the best subprime customers has
diluted their overall credit quality. Therefore, a better
matching of customer income with the cost of the
vehicle and its operating expense is needed to keep the
subprime vehicles sold.8) While used car values remained relatively stable in
2018, further declines should be expected in later
model inventory as off lease and off rental vehicles
remain in abundant supply.9) The subprime leasing model has merit in states where
compliance rules favor it. However, very limited
capital availability, differing state compliance, limited
software options, and the lack of secondary markets
continue to limit leasing opportunities. Our metrics
indicate higher recoveries are possible with the leasing
business model. Operators must educate themselves on new market
developments and market changes, the latest technology,
enforcement actions, and capital market availability to
prosper on the opportunities ahead. The best way to
“accelerate your success” is to attend the NIADA/NABD
Convention and Expo in Las Vegas on June 17-20, 2019.
KEN SHILSON ([email protected]) IS PRESIDENT
OF SUBPRIME ANALYTICS (WWW.SUBANALYTICS.COM)
AND NABD (WWW.BHPHINFO.COM).
COST OF VEHICLE SALES 2016-2018 Cost of Vehicles Reconditioning Costs
Other TOTAL COST OF VEHICLE SALES
% OF VEHICLE SALES
COST OF GOODS SOLD AND
OPERATING EXPENSE DETAIL
THE ABOVE REFERENCED LOSS DATA WAS DETERMINED BY ELECTRONICALLY ANALYZING APPROXIMATELY 1.7 MILLION LOANS,
AGGREGATING APPROXIMATELY $15 BILLION, TO IDENTIFY LOSS RATES AND TO UNDERSTAND WHY THEY OCCURRED.
(FINANCIAL STATISTICS SUPPLIED BY SGC CERTIFIED PUBLIC ACCOUNTANTS)
Average Gross Dollar Loss (Before Recoveries)Average Net Dollar Loss (After Recoveries)
Average Default Rate (% of Loans Written Off)
Average Gross Dollar Loss Rate (% of Principal)
Average Net Dollar Loss Rate (% of Principal)
Average Recovery (% of Principal Charged off)
Highest Cumulative Default (Month After Origination)
Highest Frequency of Default (Month After Origination)
Worst Periodic Loss (Month After Origination)
3.74 % 0.17 % 0.03 % 0.49 % 0.15 % 0.31 % 0.24 % 0.79 % 0.79 % 2.28 % 0.15 % 11.97 % 0.09 % 0.16 % 0.51 % 0.59 % 0.33 % 22.79 %
BHPH BENCHMARKS
49.24 % 8.39 % 3.13 % 60.76 %
$ 7,771 $ 5,916 33.96 % 38.76 % 28.42 % 23.87 %22nd Month7th MonthFebruary
3.53 % 0.17 % 0.03 % 0.43 % 0.21 % 0.39 % 0.22 % 0.46 % 0.76 % 2.09 % 0.31 % 11.00 % 0.12 % 0.06 % 0.50 % 0.41 % 0.31 % 21.00 %
BHPH BENCHMARKS
49.47 % 7.87 % 2.66 % 60.00 %
$ 9,175$ 7,034 34.97 % 40.66 % 29.29 % 23.33 %22nd Month7th MonthFebruary
3.29 % 0.23 % 0.02 % 0.34 % 0.19 % 0.38 % 0.48 % 0.24 % 0.77 % 2.13 % 0.27 % 10.11 % 0.10 % 0.05 % 0.72 % 0.39 % 0.29 % 20.00 %
49.81 % 8.53 % 2.66 % 61.00 %
BHPH BENCHMARKS LHPH BENCHMARKS $ 8,910$ 7,033 35.58 % 39.56 % 27.34 % 21.07 %22nd Month8th MonthFebruary
$ 10,555$ 6,197 32.87 % 32.72 % 22.20 % 41.29 %22nd Month5th MonthFebruary
20162017
20182018
2 0 1 8 Y E A R I N R E V I E W | 2018 BHPH INDUSTRY BENCHMARKS | BY KENNETH SHILSON
BHPH_0619.indd 17
5/17/19 11:45 AM
BHPH Corner Cover Package: $4,000 includes exclusive corner cover ad, full page ad & adjoining full page advertorial/editorial column. (750-800 words)
2020 BHPH DEALER MAGAZINE DISPLAY AD RATES
2020 AD SPACE RESERVATION & ARTWORK DEADLINES
February 12/20/2019 1/3/2020 April 2/21 2/27 June 4/20 4/27 August 6/19 6/26 October 8/21 8/28 December 10/22 10/29
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AD MATERIALS All measurements in inches, width by height. Keep all text and logos in live area.
High resolution PDF formatted ads are preferred and can either be e-mailed to your advertising representative or mailed on CD to the NIADA. Advertiser may also place artwork on our FTP site. Contact your advertising representative for FTP site instructions.
Image ResolutionsPlease make sure the entire file is high resolution and that all images within the ad are 300 dots per inch (D.P.I.) Ads and images that are not to specs will be sent back to the advertiser.
ColorAll spot and four-color ads should be converted to CMYK.
FontsPlease make sure all fonts are outlines in the file before saving to PDF or EPS.
Ad SizeAd sizes must conform to the sizes presented in this media kit. Publisher will not reduce or enlarge ads to fit required space. Incorrect size ads will be sent back to advertiser.
AdvertorialsCopy Regulations Advertorials must include words “Paid Advertisement” prominently on the ad. Used Car Dealer Magazine/State Magazines reserves the right to refuse advertorials based on contents of the material and/or the refusal of the advertiser to include the words “Paid Advertisement” on the advertising piece.
Space Artwork
To Advertise, Call Joe Kearse or Reginald Allen at (832) 767-4759
Advertising / Marketing
Attorney / Legal
Auto Transport
Capital – Floor Plans
Capital Lines of Credit
Capital – Notes
Certified Public Accountants
Collection Training
Dealer Education
Dealer Mgmt. Software
Key Systems
Lead Management
Payment Devices / GPS
Recoveries
Reinsurance / Insurance
Tax Preparation
Trade Publication
Training
Twenty Groups
Vehicle Remarketing
Warranty / Service Contract
Other (please specify) _________________
___________________________________
Displayed under designated category at www.bhphinfo/sponsorsMAX SIZE: 200 X 90Logos must be in a PNG format.URL Link to your web site.Product or service description, (50) words or less.$100 / MONTHMinimum 6 month run.
Platinum SponsorSubprime Analyticshttp://www.subanalytics.com
Subprime Analytics utilizes state-of-the-art data mining and extraction technologyin order to identify loss trends and areas for underwriting improvement. Thisproduct enables us to “drill down” into your portfolio data to evaluate yourunderwriting practices, the vehicles you are selling, and the customers who arebuying your vehicles.Subprime Analytics
Portfolio Analysis
Product or Service Categories
To Advertise, Call Joe Kearse or Reginald Allen at (832) 767-4759
NABD Industry Resources