NA-CCICSeminar 1

A. Rudysarova

Introduction Alexandra Rudysarova Education: lawyer Professional experience:telecommunication – implementation of European Union directive, governmental officer – CEO of CzechInvest

CzechInvest Organization with 350 employees Reorganization Implementation of Internal

Communication

Corporate Cultural and Internal Communication Goals Seminar content Time schedule Methods of assessment Literature

Goals to gain knowledge of advertising law

and ethical standards in advertising

legal protection- good faith, good morals, personality, honor, reputation, etc.

Seminar Content 1. Corporate culture in a company as social and

cultural system. Particularities of human behavior. Relationship of an individual and a group. Social program of a company.

2. Group and teams - their functioning, organization theory, importance of motivation of work force, the proportion of managers in creating corporate culture.

3. Management processes and the formation of social positions, with emphasis on communication with workers

Seminar Content 4. Organization structure - types of structures,

the choice of type, organizational power, politics and conflict

5. The relationship of corporate culture and communication within a company, specifics of multinational companies and the issue of multicultural influences

6. Fundamentals of social research in a company, possible methodology, implementation social audit. Corporate identity manual.

Method of AssessmentThe course is completed by credit. The basis for fulfillment is attendance at the consultations (75 %) seminar work of applied corporate

culture within a company, part of which you would like to be, and examples of corporate social responsibility in the range of 5-7 pages of text.

Literature Bedrnová,E., Nový,I.: Psychologie a

sociologie řízení , Praha, Management Press, 2004, kap.8; ISBN 80-7261-064-3

Brooks, I.: Firemní kultura - jedinci, skupiny, organizace a jejich chování, Brno Computer Press 2003, ISBN 80 – 7226 – 763 - 9