n utella & go packs
DESCRIPTION
n utella & go packs. The ultimate study buddy that goes wherever you do. 2012, lawsuit. “The ASA stated that only small amounts of sugar and fat are recommended as part of a balanced diet and as the spread contains 55% sugar and 31% fat the advert should not be shown again,” ( Mintel). - PowerPoint PPT PresentationTRANSCRIPT
nutella & go packs
The ultimate study buddy that goes wherever you do.
problems with image direction
• 2012, lawsuit.• “The ASA stated that only small amounts of sugar and fat
are recommended as part of a balanced diet and as the spread contains 55% sugar and 31% fat the advert should not be shown again,” (Mintel).
• Solution: redirect purpose and engage new audience.
Redirection, phase 1.
• Nutella USA launched a “breakfast tour” in 2012.• The “breakfast tour” involved Twitter, as well. The city
with the most tweets using the hashtag “Nutella” plus their city by December 15th would win a visit from the Nutella truck and five thousand free jars of Nutella (Mintel).
Redirection, phase 2.
• Market to young adults and college students across the nation.
• Campus tours• Primary tour• Final prize
• Twitter, Instagram, Facebook and Pinterest
Ads
• Campus newspapers• Advertise upcoming Primary Campus Tours promote Final
Campus Prize.• Magazines such as Seventeen, Sports Illustrated, US
Weekly, Parents Magazine and InTouch • Target existing customers (mothers purchasing for family)
with new direction.
Magazine Ads
Twitter, Instagram, Facebook and Pinterest
• For promotion and public cooperation for primary campus tours which will add into the final competition.